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Performance Marketing Manager
A&A AssociatePerformance Marketing Manager leading the Growth Department's paid media initiatives and overseeing external agencies. Managing budgets, implementing HubSpot, and optimizing marketing strategies for growth.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid media budgets and optimizing HubSpot for marketing automation. Proven ability to lead cross-departmental initiatives, implement advanced analytics, and present data-driven insights effectively.
Highest-signal resume keywords
HubSpot OptimizationPaid Media Budget ManagementData Analytics ProficiencyAttribution ModelingLeadership and Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ManagementBudget AllocationKPI SettingPerformance BenchmarkingGrowth Strategy Development
Soft Skills
LeadershipCommunicationPresentation Skills
Tools & Technologies
HubSpotSalesforcePower BIAnalytics Tools
Industry Keywords
Digital MarketingMarketing AutomationAttribution Blind SpotsExternal Vendor Management
About the role
Key responsibilities & impact- Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies accountable to performance benchmarks.
- Hold full authority over paid media budget allocation, spend approval, and scaling strategies.
- Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine.
- Set macro Key Performance Indicators (KPIs) for marketing acquisition.
- Lead the presentation of the weekly Growth Department data deck.
- Implement automation, advanced tracking models, and analytics tools to eliminate attribution blind spots and scale paid media operations efficiently.
Requirements
What you’ll need- Strong, hands-on experience optimizing and managing HubSpot (required)
- Experience managing or working with Salesforce is highly preferred
- Proven track record in managing multi-platform paid media budgets and scaling growth strategies
- Extensive experience managing and auditing external digital marketing agencies
- Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI)
- Exceptional leadership, communication, and executive-level presentation skills.
Benefits
Comp & perks- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Mental health support
- Continuing education allowance
- Home office allowance