Head of Growth – Paid Media

BM Digital

Head of Growth leading paid media strategy for tech-enabled growth firm managing DTC clients. Driving substantial Meta scaling and fostering team development with a focus on growth across multiple platforms.

Posted 7/2/2026full-timeRemote • Texas • 🇺🇸 United StatesLead💰 $150,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in managing large Meta advertising budgets and scaling accounts effectively, combined with strong leadership skills to develop junior analysts and strategists. Proficient in diagnosing performance issues and communicating strategies clearly to stakeholders.

Highest-signal resume keywords

Paid Digital AdvertisingMeta Account ManagementCampaign ArchitectureAnalytical RigorClear Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta AdvertisingCampaign ScalingCreative StrategyAudience TargetingCost ControlData AnalysisPerformance DiagnosisDTC E-CommerceAlgorithm UnderstandingBudget Management

Soft Skills

LeadershipTeam DevelopmentDirect CommunicationProblem SolvingClient Management

Industry Keywords

E-CommerceDigital MarketingPerformance MarketingCreative FatigueCPM DynamicsAudience SaturationGrowth StrategyIndependent OperatorsSkeptical StakeholdersReset Strategy

About the role

Key responsibilities & impact

Own growth strategy across a book of business
Lead a team of paid media analysts and creative strategists
Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout
Walk a skeptical founder through a reset strategy
Build junior analysts and strategists into strong, independent operators

Requirements

What you’ll need

6–10 years in paid digital advertising, with a meaningful portion managing large Meta budgets for DTC e-commerce brands
Demonstrable track record of scaling Meta accounts beyond $100k/day
Deep structural understanding of Meta's algorithm - creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture that gives the algorithm what it needs to spend efficiently at scale
Analytically rigorous without being paralyzed by data
Clear, direct communicator - with clients, leadership, and your team, especially when the news isn't what they want to hear.

Benefits

Comp & perks

Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best