Senior SEM Analyst, Paid Search Activation

Citi

Senior SEM Analyst managing paid search campaigns at Citi's U.S. Consumer Cards.

Posted 6/30/2026full-timeNew York City • New York, Texas • 🇺🇸 United StatesSenior💰 $78,320 - $109,280 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing paid search campaigns across platforms like Google Ads and Microsoft Ads, with a strong focus on performance analysis and quality assurance. Proficient in campaign trafficking, tagging, tracking, and attribution concepts to optimize ad performance.

Highest-signal resume keywords

Google AdsMicrosoft AdsSA360GA4SEM Campaign Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign TraffickingQuality Assurance ProcessesAudience TargetingGeotargetingDevice Bid AdjustmentsA/B TestingMultivariate TestingUTM ImplementationClick TrackingConversion Tagging

Soft Skills

Attention to DetailProcess ManagementAnalytical Approach

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Paid Search CampaignsAd OperationsCampaign Performance MonitoringCTRCPCConversion Trends

About the role

Key responsibilities & impact

Build and structure paid search campaigns across Google Ads and Microsoft Ads
Traffic ad copy variations and implement ad extensions
Apply audience targeting, geotargeting, device bid adjustments, and scheduling parameters
Implement UTMs, click trackers, and Floodlight conversion tags
Perform structured pre-launch quality assurance checks
Monitor daily campaign performance across pacing, CTR, CPC, and conversion trends
Set up and monitor A/B and multivariate tests for ad copy and landing pages
Maintain build trackers, QA logs, and pacing records

Requirements

What you’ll need

2–4 years of hands-on experience in SEM campaign execution or ad operations
Proficiency in Google Ads, Microsoft Ads, SA360, and GA4
Competence in campaign trafficking, QA processes, and account structure best practices
Working knowledge of tagging, tracking, and attribution concepts
Meticulous attention to detail and disciplined process management
Analytical approach to campaign performance
Bachelor's degree or equivalent university qualification.

Benefits

Comp & perks

medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
planned time off (vacation)
unplanned time off (sick leave)
paid holidays