Performance Marketing

• Own the strategy, quality, and performance of our paid acquisition efforts across search, video, social, and emerging digital channels
• Serve as the day-to-day point of contact for agency partner(s) managing paid search, video, social, and programmatic campaigns
• Own rigorous QA of all agency output
• Enforce strict naming conventions across campaigns, ad groups, creatives, and UTMs
• Maintain a "tight ship" operating cadence
• Own the paid search strategy across Google Ads, Microsoft Ads, and other SEM platforms
• Own paid social strategy across Meta, Reddit, X, TikTok, and more
• Manage and optimize significant monthly budgets with a focus on efficiency metrics
• Build and maintain reporting dashboards and performance frameworks
• Translate complex campaign data into clear, actionable narratives
• Oversee agency execution of programmatic campaigns across DSPs
• Source, negotiate, and manage direct media buys across newsletters, industry publications, and trade journals
• Identify and test emerging channels

Senior Performance Marketing Specialist

• Own day-to-day campaign setup, optimization, and performance tracking across Google Ads, Meta, and programmatic (The Trade Desk) platforms.
• Assist in the creation and documentation of paid media testing strategies and hypotheses.
• Collaborate on weekly client check-ins and contribute to performance reviews and reporting.
• Conduct campaign audits and compile insights to inform strategy adjustments.
• Analyze paid performance data and experiment outcomes to identify trends and opportunities for improvement.
• Help prepare and deliver client-facing presentation materials, dashboards, and quarterly business reviews.
• Partner with internal teams (design, analytics, and engineering) to align ad creative, landing pages, and audience targeting.
• Support the development of cross-channel recommendations that connect paid media learnings with broader growth strategies (e.g., email, CRO, lifecycle).
• Use AI tools to speed up reporting and data analysis, bulk ad uploads, and competitor research.
• Stay current on platform updates, digital trends, and best practices across paid search, social, and programmatic.

Growth Associate – Paid Media

• Own the product vision and roadmap for ads quality systems
• Drive the strategy and execution for increasing the velocity of experimentation
• Work hands-on with machine learning engineers and ads engineers
• Define and track the right success metrics for ads quality
• Operate in a fast-paced, constantly evolving environment

Senior Product Manager, Ads Quality

• Develop strategies and tactics that support client goals and drive strong paid digital marketing performance
• Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
• Troubleshoot minor to complicated client issues
• Implement and test new capabilities to enable client growth
• Develop strong relationships with clients and identify senior stakeholders
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences, with support for some clients
• Create and present insightful, meaningful, accurate reports and analyses with minimal support
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Immediately inform Paid Media Management of any concerns or issues from clients when appropriate
• Inform Paid Media Management of any updates, concerns, or potential points of interest from within the digital marketing community
• May participate in the interview process
• Identify new opportunities for clients to meet their business goals
• Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support
• Manage beta tests of new services for the client set
• Elevate client requests for SOW changes with some support
• Provide feedback on training content
• Develop basic training content with QA
• Occasionally, conduct basic team training to help develop team expertise
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
• Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with minimal support
• Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support
• Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support
• Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support
• Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with minimal support
• Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support
• Meet and exceed client expectations and set KPIs with minimal support
• Set up and review Google Analytics (and any other third-party tracking software) with minimal support
• Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support
• Conduct ongoing tests that drive towards growth and achieving client goals with minimal support
• Temporarily take on extra client hours to support the team during times of limited bandwidth

Senior Paid Media Analyst

• Be a subject matter expert offering strategic thought leadership building digital campaigns that are sophisticated, measurable, and actionable on key client engagements.
• Analyze client’s digital strategies, lead strategic ideation session and partner with internal groups to create and deliver outcomes-focused solutions.
• Build and execute strategic paid digital campaigns that are measurable and actionable.
• Maintain an in-depth knowledge of current events, trends and changes within the digital space, and be able to incorporate this into best practices and recommendations into digital strategies for clients.
• Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements that delivers innovative, creative work to clients by advising on:
• Designing strategies to move our targets and advance our client outcomes
• Current tactics in audience segmentation and digital targeting
• Data analysis to drive online advertising strategy and campaign measurement
• Driving full funnel multi-channel audience engagement across social media, online/digital, video, email, web, and mobile platforms
• Apply your experience to elevate strategic thinking across the organization.
• Manage and inspire a team of strategists to consistently deliver strategic solutions that meet agency standards.

Senior Director, Paid Media – Digital

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
• Support account-based marketing programs focused on strategic accounts and key growth opportunities.
• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

Campaign Marketing Manager – Corporate, SLED

• Build, launch, and optimize campaigns across Meta, TikTok, and other social platforms (e.g. Reddit, Pinterest, Snapchat, etc).
• Manage audience targeting, budget allocation, creative trafficking, and campaign structure to drive efficient growth.
• Conduct ongoing performance monitoring and implement daily/weekly optimizations.
• Support structured testing across creative variations, audiences, placements, and bidding strategies.
• Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
• Partner with Creative to provide data-informed feedback on messaging, formats, and content iterations.
• Ensure accurate tracking, pixel implementation, product catalog hygiene, CAPI integrations, and event configuration.
• Maintain clean account structure and campaign documentation.
• Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
• Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting.
• Collaborate with paid social lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.

Paid Social Specialist

• Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, and other search platforms.
• Manage keyword strategy, bidding, budgets, audience layering, and campaign structure to drive efficient growth.
• Monitor performance and implement weekly optimizations through bidding, SQR, keyword expansion and exclusion, negative keyword management, and ad strength improvements.
• Support structured testing across bidding strategies, audiences, creative variations, ad copy, and landing pages.
• Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
• Ensure accurate pixel tracking, event configuration, product feed hygiene, and UTM parameter implementation.
• Maintain clean, scalable account architecture that supports market growth.
• Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
• Collaborate with paid search lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.

Paid Search Specialist

• Own the end-to-end execution of campaigns across Meta and TikTok, from build to launch, ensuring correct setup across objectives, budgets, targeting, placements, exclusions, and tracking
• Track pacing daily against contracted delivery guarantees (impressions/views), flagging under- or over-delivery risk early enough to act on it
• Reallocate budget and adjust targeting/placements in real time to protect guaranteed numbers when a campaign is off-pace
• Maintain strong execution standards, including campaign QA, platform setup checks, and tracking hygiene
• Maintain a live tracker of guaranteed vs. delivered metrics across all concurrently running brand campaigns
• Provide timely performance updates, reporting, and commentary tailored to client needs (weekly/quarterly as required)
• Collaborate with internal teams (e.g., Sales, Content, Operations) to ensure integrated delivery

Freelance Paid Advertising Specialist

• Generate qualified leads and pipeline for the US/UK sales team.
• Run marketing campaigns across four key verticals while collaborating with Product Marketing.
• Own marketing technology and attribution inside a Salesforce and HubSpot stack.
• Use AI to move faster across campaign experimentation, content production and copy iteration.
• Work with contractors and manage campaign performance.

Demand Generation Manager

• Supports the planning, execution, measurement, and optimization of integrated marketing campaigns across the University of Rochester.
• Collaborates with marketing strategists, communications professionals, agency partners, and business stakeholders to implement campaigns that align with institutional priorities, audience engagement goals, and performance objectives.
• Manages media placements, campaign trafficking, audience targeting, campaign operations, and performance reporting across paid, owned, earned, and shared channels.
• Ensures campaigns are delivered accurately, efficiently, and in alignment with established strategies, budgets, and timelines.
• Conducts audience, market, and competitive research to inform campaign planning and optimization efforts.
• Uses analytics platforms, media reporting tools, and campaign dashboards to evaluate performance, identify opportunities, and provide actionable recommendations that support data-informed decision-making.

Senior Marketing Strategist – Media & Performance

• Develop and execute a comprehensive demand generation strategy aligned to pipeline, revenue, and growth objectives across multiple business lines.
• Own full-funnel performance across awareness, engagement, lead capture, nurture, conversion, pipeline acceleration, and revenue contribution.
• Design and optimize integrated, multi-channel programs across email, paid media, content, SEO, webinars, events, partnerships, landing pages, and lifecycle marketing.
• Partner closely with sales leadership, product marketing, and business stakeholders to refine audience segmentation, buyer personas, value propositions, and go-to-market messaging.
• Translate business priorities into campaign plans, conversion pathways, and sales enablement tools that support distinct customer segments and buying journeys.
• Strengthen alignment with sales on lead definitions, qualification criteria, handoff processes, and shared pipeline goals.
• Lead, coach, and develop the existing team while assessing structure, capabilities, and future hiring needs.
• Drive a disciplined test-and-learn approach to improve campaign effectiveness, lead quality, conversion rates, and marketing ROI.
• Partner with marketing operations and sales operations to improve CRM processes, automation, reporting, attribution, and funnel visibility.
• Provide regular business reviews, performance insights, and strategic recommendations to senior leadership.

Senior Director, Demand Generation

• Develop and execute event strategies that align with organizational priorities, business objectives, and growth initiatives.
• Provide strategic recommendations on event investments, sponsorship opportunities, audience engagement, and activation approaches.
• Lead the planning, execution, and evaluation of industry events and trade shows to ensure successful delivery and measurable outcomes.
• Negotiate sponsorship agreements and manage relationships with event organizers, vendors, and external partners.
• Oversee all event logistics, production elements, registrations, and deliverables to ensure seamless attendee and client experience.
• Manage event budgets, contracts, invoices, and financial reporting, ensuring effective stewardship of company resources.
• Develop and deliver post-event reporting, including performance analysis, ROI measurement, and actionable recommendations.

Events & Campaign Marketing Manager

• You'll manage and be accountable for the daily operations of a portfolio of accounts (pacing, QA, implementing optimizations, reporting & insights, campaign set-up) and collaborate with other teams and clients.
• Demonstrate an understanding of our book of business as it relates to paid social strategy. Collaborate with our client Strategy and Media Planning team in leading media plans and roadmap development.
• You'll establish client relationships and provide valuable insights, optimisations, and testing opportunities.
• Take an active role in leading weekly team statuses, delegating tasks and deadlines to other team members, and contributing to internal leadership projects.
• Support team leadership to promote important process implementation.
• Keep ahead of industry trends. Work with the Paid Social Director in sharing best practices and new opportunities with the team.
• You will retain and grow client revenue to achieve company and team goals.
• Bring new ideas and solutions to clients
• Ensure account processes are upheld through rigorous QA and identify areas for improvement.
• Pursue opportunities to work and integrate social with broader planning efforts.
• You'll excel in coaching and retaining team members, developing their tactical and account management skills, including insight writing.
• Develop direct reports during 1:1s, providing regular feedback
• Be an escalation point to resolve team and account issues.
• Support the development and documentation of best practices for campaign management.

Senior Paid Social Manager

• Lead channel-specific paid social strategy for complex, multichannel accounts, leveraging deep expertise across platforms such as Meta, TikTok, LinkedIn, Reddit, Snap, and Pinterest, and DEPT’s broader service offerings to drive growth across the funnel.
• Serve as the day-to-day paid social strategist for the largest and most complex paid media accounts, aligning tactics with client objectives, measurement frameworks, attribution models, and spend levels.
• Own the paid social component of client roadmaps, ensuring strategic alignment with client priorities, performance goals, creative strategy, and cross-channel initiatives.
• Maintain accountability for paid social budget management, performance delivery, forecasting, and profitability, recommending strategic pivots as needed to meet or exceed KPIs.
• Establish, enforce, and evolve paid social processes and best practices, ensuring consistent use of tools such as Asana, Qontrol, platform QA frameworks, and internal standards across teams.
• Partner closely with Client Partners and activation teams to deliver cohesive paid social strategies; contribute to and approve paid social content for key client deliverables; and provide strategic consultation throughout deck development and presentations.
• Act as the primary escalation point for paid social within your portfolio, proactively resolving performance challenges, prioritization conflicts, and team coordination issues to ensure timely, high-quality execution.
• Build, develop, and lead high-performing teams by overseeing onboarding, driving effective delegation, coaching people managers, and fostering inclusive, collaborative, and high-impact team environments.

Associate Director, Paid Social – B2B Expert

• Serve as the day-to-day relationship holder with the media AOR and ACS
• Execute in-house ad-hoc social and search media investments and strategies
• Work with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables
• Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments
• Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying

Paid Media Manager

• Develop and execute a robust demand generation strategy
• Leverage ABM techniques to target high-value accounts
• Plan and execute multi-channel demand generation campaigns
• Utilize data and analytics to measure campaign effectiveness
• Work closely with the sales team
• Collaborate with product marketing, content, and creative teams
• Manage the demand generation budget

• Drive leads to grow market awareness
• Partner closely with sales and product teams
• Connect top-of-funnel activities with PLG, partner, and enterprise sales channels
• Leverage latest technologies for visibility in crowded marketplace

Director Demand Generation

• Own paid media agency and strategy across Meta, Google, Pinterest, and Bing
• Manage channel budgets, pacing, and investment allocation
• Monitor and optimize key performance metrics
• Collaborate with agency partners to develop and execute acquisition strategies
• Lead lifecycle marketing strategy through Klaviyo in partnership with agency
• Optimize key customer journeys
• Serve as the primary point of contact for our marketing agency partners
• Develop campaign briefs that align business objectives, seasonal priorities, and brand initiatives
• Own attribution reporting and performance analysis across marketing channels
• Manage product feeds across advertising and marketplace channels

Performance Marketing Lead

• Lead the day-to-day coordination and implementation of the capital campaign, ensuring timelines, deliverables, and campaign activities stay on track.
• Partner with development leadership, campaign counsel, and volunteers to support fundraising strategy and execution.
• Coordinate campaign meetings, maintain project documentation, and prepare reports and progress updates for leadership.
• Support donor engagement by organizing outreach efforts, maintaining accurate records in Salesforce CRM and campaign databases, and preparing stewardship and recognition materials.
• Assist in planning campaign events, donor briefings, committee meetings, and site visits in collaboration with internal teams.
• Conduct donor and prospect research, track campaign performance, and help identify opportunities to strengthen fundraising efforts.

Performance Marketing jobs in New York

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Senior Performance Marketing Specialist

Growth Associate – Paid Media

Senior Product Manager, Ads Quality

Senior Paid Media Analyst

Senior Director, Paid Media – Digital

Campaign Marketing Manager – Corporate, SLED

Paid Social Specialist

Paid Search Specialist

Freelance Paid Advertising Specialist

Demand Generation Manager

Senior Marketing Strategist – Media & Performance

Senior Director, Demand Generation

Events & Campaign Marketing Manager

Senior Paid Social Manager

Associate Director, Paid Social – B2B Expert

Paid Media Manager

Senior Director, Demand Generation

Director Demand Generation

Performance Marketing Lead

Capital Campaign Manager