Senior Marketing Strategist – Media & Performance

UR Ventures

Senior Marketing Strategist managing integrated marketing campaigns at the University of Rochester. Collaborating with marketing teams to optimize performance and achieve audience engagement goals.

Posted 7/17/2026full-timeRochester • New York • 🇺🇸 United StatesSenior💰 $70,600 - $105,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning, executing, and optimizing integrated marketing campaigns while ensuring alignment with institutional priorities and performance objectives. Proficient in utilizing analytics platforms and media reporting tools to drive data-informed decision-making.

Highest-signal resume keywords

Integrated Marketing CampaignsAudience TargetingCampaign TraffickingMarketing AnalyticsHIPAA Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningPerformance ReportingContent WritingMarket ResearchMedia Planning

Soft Skills

Interpersonal CommunicationWritten CommunicationVerbal CommunicationCollaboration

Tools & Technologies

Analytics PlatformsMedia Reporting ToolsCampaign Dashboards

Industry Keywords

HIPAA Privacy RulesAudience EngagementCross-Functional Coordination

About the role

Key responsibilities & impact

Supports the planning, execution, measurement, and optimization of integrated marketing campaigns across the University of Rochester.
Collaborates with marketing strategists, communications professionals, agency partners, and business stakeholders to implement campaigns that align with institutional priorities, audience engagement goals, and performance objectives.
Manages media placements, campaign trafficking, audience targeting, campaign operations, and performance reporting across paid, owned, earned, and shared channels.
Ensures campaigns are delivered accurately, efficiently, and in alignment with established strategies, budgets, and timelines.
Conducts audience, market, and competitive research to inform campaign planning and optimization efforts.
Uses analytics platforms, media reporting tools, and campaign dashboards to evaluate performance, identify opportunities, and provide actionable recommendations that support data-informed decision-making.

Requirements

What you’ll need

Bachelor's degree in Communications, Marketing, Business Administration or related field
5 years of relevant and progressive experience required
Knowledge of HIPAA privacy rules and HIPAA consent authorization process required
Demonstrated proficiency in writing and editing content required
Strong interpersonal, written and verbal communication skills required
Experience executing integrated marketing campaigns across paid, owned, earned, and shared channels preferred.
Knowledge of media planning, audience targeting, campaign trafficking, and marketing analytics preferred.
Experience negotiating and coordinating with agencies, media vendors, and cross-functional teams preferred.
Strong analytical skills with the ability to interpret campaign performance and audience data preferred.

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development opportunities