Senior Director, Demand Generation

SecurityScorecard

Senior Director of Demand Generation at SecurityScorecard, leading successful demand strategies in the cybersecurity sector. Overseeing multi-channel campaigns and budget management to fuel sales growth.

Posted 7/7/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $200,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing demand generation strategies, utilizing data analytics to measure campaign effectiveness, and collaborating with cross-functional teams to drive results. Proficient in leveraging ABM techniques and managing budgets to optimize demand generation efforts.

Highest-signal resume keywords

Demand Generation Strategy DevelopmentAccount-Based Marketing (ABM)Multi-Channel Campaign ExecutionData Analytics for Campaign MeasurementCollaboration with Sales and Marketing Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ManagementData AnalysisMarketing Automation ToolsBudget Management

Soft Skills

Excellent CommunicationCollaboration SkillsAnalytical MindsetAgile Mindset

Industry Keywords

Demand Generation TacticsMarketingBusinessBachelor’s DegreeMaster’s Degree

About the role

Key responsibilities & impact

Develop and execute a robust demand generation strategy
Leverage ABM techniques to target high-value accounts
Plan and execute multi-channel demand generation campaigns
Utilize data and analytics to measure campaign effectiveness
Work closely with the sales team
Collaborate with product marketing, content, and creative teams
Manage the demand generation budget

Requirements

What you’ll need

7-10 years of experience in demand generation
Proven track record of developing and executing successful demand generation programs
Deep understanding of demand generation tactics, tools, and technologies
Fast-paced and agile mindset
Excellent communication and collaboration skills
Analytical mindset with the ability to leverage data
Bachelor’s degree in Marketing, Business, or related field
Master’s degree is a plus

Benefits

Comp & perks

Competitive salary
Stock options
Health benefits
Unlimited PTO
Parental leave
Tuition reimbursements