Paid Social Specialist

ŌURA

Paid Social Specialist managing campaign execution and optimization for Oura's paid social strategies across multiple platforms. Collaborating with teams to maximize growth and performance outcomes.

Posted 7/21/2026full-timeRemote • Alaska, Iowa, Mississippi, New York, South Dakota, Vermont, Virginia, West Virginia, Wisconsin • 🇺🇸 United StatesJuniorMid-Level💰 $93,500 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid social campaigns across platforms like Meta and TikTok, with a strong focus on audience targeting, performance analysis, and creative testing. Proven ability to translate data insights into actionable strategies that drive campaign success and support regional objectives.

Highest-signal resume keywords

Paid Social Campaign ManagementAudience TargetingPerformance OptimizationData AnalysisCreative Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StructurePerformance Metrics AnalysisBudget AllocationCreative TraffickingCTR AnalysisCVR AnalysisCAC AnalysisEvent ConfigurationPixel ImplementationOmnichannel Advertising

Soft Skills

Detail-OrientedHighly OrganizedCollaboration SkillsFast-Paced Adaptability

Tools & Technologies

Meta Ads ManagerTikTok Ads ManagerPinterest AdsReddit AdsSnapchat Ads

Industry Keywords

Performance-Focused AdvertisingConsumer BrandsCross-Channel StrategyCampaign DocumentationEngagement Rates

About the role

Key responsibilities & impact

Build, launch, and optimize campaigns across Meta, TikTok, and other social platforms (e.g. Reddit, Pinterest, Snapchat, etc).
Manage audience targeting, budget allocation, creative trafficking, and campaign structure to drive efficient growth.
Conduct ongoing performance monitoring and implement daily/weekly optimizations.
Support structured testing across creative variations, audiences, placements, and bidding strategies.
Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
Partner with Creative to provide data-informed feedback on messaging, formats, and content iterations.
Ensure accurate tracking, pixel implementation, product catalog hygiene, CAPI integrations, and event configuration.
Maintain clean account structure and campaign documentation.
Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting.
Collaborate with paid social lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.

Requirements

What you’ll need

2-3+ years of hands-on experience managing paid social campaigns (Meta and TikTok required; Pinterest, Reddit, Snapchat preferred).
Strong understanding of campaign structure, audience targeting, creative testing, and performance optimization.
Experience running performance-focused paid social ads for omnichannel consumer brands.
Comfort analyzing data and translating performance metrics into optimization actions.
Detail-oriented, highly organized, and comfortable operating in-platform daily.
Strong collaboration skills and ability to thrive in a fast-paced environment.

Benefits

Comp & perks

Competitive salary and equity packages
Health, dental, vision insurance, and mental health resources
An Oura Ring of your own plus employee discounts for friends & family
20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
Paid sick leave and parental leave
Amazing culture of collaborative and passionate coworkers