Associate Director, Paid Social – B2B Expert

DEPT®

Associate Director, Paid Social strategizing on complex paid social advertising for DEPT®. Driving client success and team performance in a remote setting.

Posted 7/10/2026full-timeRemote • California, New York • 🇺🇸 United StatesSenior💰 $108,000 - $145,000 per yearWebsite

About the role

Key responsibilities & impact

Lead channel-specific paid social strategy for complex, multichannel accounts, leveraging deep expertise across platforms such as Meta, TikTok, LinkedIn, Reddit, Snap, and Pinterest, and DEPT’s broader service offerings to drive growth across the funnel.
Serve as the day-to-day paid social strategist for the largest and most complex paid media accounts, aligning tactics with client objectives, measurement frameworks, attribution models, and spend levels.
Own the paid social component of client roadmaps, ensuring strategic alignment with client priorities, performance goals, creative strategy, and cross-channel initiatives.
Maintain accountability for paid social budget management, performance delivery, forecasting, and profitability, recommending strategic pivots as needed to meet or exceed KPIs.
Establish, enforce, and evolve paid social processes and best practices, ensuring consistent use of tools such as Asana, Qontrol, platform QA frameworks, and internal standards across teams.
Partner closely with Client Partners and activation teams to deliver cohesive paid social strategies; contribute to and approve paid social content for key client deliverables; and provide strategic consultation throughout deck development and presentations.
Act as the primary escalation point for paid social within your portfolio, proactively resolving performance challenges, prioritization conflicts, and team coordination issues to ensure timely, high-quality execution.
Build, develop, and lead high-performing teams by overseeing onboarding, driving effective delegation, coaching people managers, and fostering inclusive, collaborative, and high-impact team environments.

Requirements

What you’ll need

Minimum of 5 years of experience in paid social advertising
Minimum of 3 years of experience in client-facing roles, serving as a strategic advisor.
MUST have B2B experience
Proven track record of managing and scaling successful paid social programs for enterprise-level or highly complex accounts.
Deep proficiency in paid social platforms and tools, including Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Reddit, etc. and analytics solutions.
Strong analytical skills with the ability to interpret performance data, uncover insights, and translate findings into clear, actionable recommendations.
Experience leading, managing, and developing teams, with a strong focus on mentorship, performance growth, and career development.
Excellent communication and interpersonal skills, with the ability to build trust and influence clients and cross-functional internal partners.
Demonstrated ability to foster a collaborative, inclusive, and high-performing team culture.
Proven capability to develop and execute strategic paid social plans that align with client objectives and drive measurable business growth.
Strong problem-solving skills and adaptability in navigating evolving platforms, market conditions, and client needs.

Benefits

Comp & perks

Healthcare, Dental, and Vision coverage
401k plan, plus matching
PTO
Paid Company Holidays
Parental Leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Paid Social StrategyPerformance Data AnalysisAttribution ModelsBudget ManagementKPI ManagementCreative Strategy DevelopmentCross-Channel InitiativesPerformance DeliveryForecastingProcess Improvement

Soft Skills

Excellent CommunicationInterpersonal SkillsMentorshipCollaborationProblem-Solving