Senior Director, Demand Generation

EBG

Sr. Director, Demand Generation at EBG leading strategy and optimization for B2B and B2B2C ecommerce growth.

Posted 7/16/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $150,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing demand generation strategies that drive pipeline and revenue growth, with a strong focus on B2B marketing and team leadership. Proficient in leveraging CRM and marketing automation tools to optimize campaign performance and enhance sales and marketing alignment.

Highest-signal resume keywords

B2B Demand GenerationLead Lifecycle StrategyCRM ExperienceTeam LeadershipIntegrated Marketing Programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyFunnel ManagementCampaign PlanningPerformance AnalyticsRevenue Marketing

Soft Skills

Analytical SkillsCommunication SkillsStakeholder Management

Tools & Technologies

SalesforceHubSpotMarketoMarketing Automation Platforms

Industry Keywords

B2B MarketingEcommerceDigital MarketplaceLead QualificationMulti-Line Commercial Environments

About the role

Key responsibilities & impact

Develop and execute a comprehensive demand generation strategy aligned to pipeline, revenue, and growth objectives across multiple business lines.
Own full-funnel performance across awareness, engagement, lead capture, nurture, conversion, pipeline acceleration, and revenue contribution.
Design and optimize integrated, multi-channel programs across email, paid media, content, SEO, webinars, events, partnerships, landing pages, and lifecycle marketing.
Partner closely with sales leadership, product marketing, and business stakeholders to refine audience segmentation, buyer personas, value propositions, and go-to-market messaging.
Translate business priorities into campaign plans, conversion pathways, and sales enablement tools that support distinct customer segments and buying journeys.
Strengthen alignment with sales on lead definitions, qualification criteria, handoff processes, and shared pipeline goals.
Lead, coach, and develop the existing team while assessing structure, capabilities, and future hiring needs.
Drive a disciplined test-and-learn approach to improve campaign effectiveness, lead quality, conversion rates, and marketing ROI.
Partner with marketing operations and sales operations to improve CRM processes, automation, reporting, attribution, and funnel visibility.
Provide regular business reviews, performance insights, and strategic recommendations to senior leadership.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
8+ years of experience in B2B demand generation, growth marketing, revenue marketing, or related full-funnel marketing roles, ideally within ecommerce, digital marketplace, benefits, loyalty, or multi-line commercial environments.
3+ years of experience leading and developing high-performing teams.
Demonstrated success building integrated demand generation programs that drive measurable pipeline and revenue outcomes.
Strong understanding of B2B buyer journeys, lead lifecycle strategy, funnel management, and sales and marketing alignment.
Hands-on experience with CRM, marketing automation, analytics, and reporting platforms such as Salesforce, HubSpot, Marketo, or comparable tools.
Excellent analytical, communication, and stakeholder management skills, with the ability to operate effectively at both strategic and executional levels.
Ability to travel and work in person as the role demands.

Benefits

Comp & perks

Medical, Dental & Vision
401k Match
Short Term Disability, Long Term Disability (Company Paid)
Company Paid Basic Life and AD&D
Additional Voluntary Benefits
Flexible Work Arrangements
3 Weeks of PTO + 5 Personal Days
Paid Holiday Break from Christmas to New Year
Paid Holidays
Fitness Centers (location dependent)
Annual Day of Giving
Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!