Performance Marketing Lead

RIFLE

Manager, Performance Marketing & Growth at Rifle Paper Co. leading customer acquisition and retention strategies while collaborating with creative teams.

Posted 7/3/2026full-timeRemote • Florida, New York • 🇺🇸 United StatesSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid media strategies across multiple platforms, including Meta and Google, while optimizing performance metrics and customer journeys. Proficient in lifecycle marketing using Klaviyo and capable of translating data into actionable business strategies.

Highest-signal resume keywords

Paid Media StrategyKlaviyo Lifecycle MarketingMeta Ads ManagementGoogle Ads ManagementDigital Attribution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingPerformance MarketingGrowth MarketingECommerce MarketingCustomer AcquisitionCustomer RetentionCampaign DevelopmentAttribution ReportingPerformance AnalysisSegmentation

Soft Skills

Analytical ThinkingCreative JudgmentOrganizational SkillsCollaboration

Tools & Technologies

KlaviyoMeta AdsGoogle AdsPinterestBingShopifyFeedonomics

Industry Keywords

DTCLifestyle BrandsRetailConsumer Brands

About the role

Key responsibilities & impact

Own paid media agency and strategy across Meta, Google, Pinterest, and Bing
Manage channel budgets, pacing, and investment allocation
Monitor and optimize key performance metrics
Collaborate with agency partners to develop and execute acquisition strategies
Lead lifecycle marketing strategy through Klaviyo in partnership with agency
Optimize key customer journeys
Serve as the primary point of contact for our marketing agency partners
Develop campaign briefs that align business objectives, seasonal priorities, and brand initiatives
Own attribution reporting and performance analysis across marketing channels
Manage product feeds across advertising and marketplace channels

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, Advertising, or a related field
4–6 years of experience in digital marketing, performance marketing, growth marketing, or eCommerce marketing
Experience working with or managing external agencies and marketing partners
Strong hands-on knowledge of Meta Ads, Google Ads, and digital attribution platforms
Experience with Klaviyo, including lifecycle marketing, segmentation, and deliverability best practices
A balance of analytical thinking and creative judgment
Ability to translate data into strategic recommendations and business decisions
Experience managing both customer acquisition and retention programs
Strong organizational skills and comfort working in a fast-paced, collaborative environment
Experience with Pinterest, Bing, Shopify, or Feedonomics is a plus
Experience in DTC, lifestyle, retail, or consumer brands preferred.

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities