RIFLE

Performance Marketing

• Own paid media agency and strategy across Meta, Google, Pinterest, and Bing
• Manage channel budgets, pacing, and investment allocation
• Monitor and optimize key performance metrics
• Collaborate with agency partners to develop and execute acquisition strategies
• Lead lifecycle marketing strategy through Klaviyo in partnership with agency
• Optimize key customer journeys
• Serve as the primary point of contact for our marketing agency partners
• Develop campaign briefs that align business objectives, seasonal priorities, and brand initiatives
• Own attribution reporting and performance analysis across marketing channels
• Manage product feeds across advertising and marketplace channels

Performance Marketing Lead