Paid Media Manager

American Cancer Society

Paid Media Manager partnering with agency on media strategies for American Cancer Society. Responsible for executing ad investments and analytics-driven performance improvements with digital campaigns.

Posted 7/8/2026full-timeRemote • Colorado, Florida, New York, Pennsylvania • 🇺🇸 United StatesMid-LevelSenior💰 $65,000 - $80,000 per yearWebsite

Tech Stack

Tools & technologies

CloudTableau

About the role

Key responsibilities & impact

Serve as the day-to-day relationship holder with the media AOR and ACS
Execute in-house ad-hoc social and search media investments and strategies
Work with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables
Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments
Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying

Requirements

What you’ll need

Bachelor's degree in marketing or other related field, or equivalent combination of education and experience required
5+ years of media planning experience
Proficient in Facebook Ads Manager, Google Ads, TikTok Ads and LinkedIn Campaign Manager
Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC
Experience with Google Analytics, Tableau, PowerBI, Salesforce Marketing Cloud and Ad Studio a plus
Experience building, analyzing, and deploying CRM, lookalike, and 3P audience segments
Familiarity with platforms or DSPs like DV360, Amazon, or streaming audio a plus.

Benefits

Comp & perks

generous paid time off policy
medical, dental, retirement benefits
wellness programs
professional development programs to enhance staff skills

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Media PlanningAudience ModelingDigital Marketing StrategiesData IntegrationCRM SegmentationPPCSEMSMOForecastingWeb Analytics

Soft Skills

Relationship ManagementCollaborationCommunication