Senior Director, Paid Media – Digital

Avōq

Senior Paid Media Director leading digital marketing strategies for clients in various sectors. Managing a team and executing innovative campaigns at Avoq based in New York.

Posted 7/22/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $165,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital strategy and campaign management, with a strong focus on data analysis, audience targeting, and multi-channel engagement. Proven ability to lead teams and deliver innovative solutions that align with client goals and drive measurable outcomes.

Highest-signal resume keywords

Digital Strategy DevelopmentPaid Advertising TacticsData Analysis for Campaign MeasurementTeam Leadership and ManagementClient Engagement and Communication

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital Campaign PlanningAudience SegmentationMarketing AutomationConversion Rate OptimizationProgrammatic Display AdvertisingPaid Search AdvertisingSocial Media AdvertisingVideo AdvertisingAnalytics and MeasurementUI/UX Fundamentals

Soft Skills

Excellent CommunicationPresentation SkillsOrganizational SkillsInterpersonal SkillsAnalytical Skills

Tools & Technologies

Data StudioHubSpotMetrics Reporting Platforms

Industry Keywords

Digital MarketingClient EngagementStrategic PlanningCampaign ExecutionAdvertising Standards

About the role

Key responsibilities & impact

Be a subject matter expert offering strategic thought leadership building digital campaigns that are sophisticated, measurable, and actionable on key client engagements.
Analyze client’s digital strategies, lead strategic ideation session and partner with internal groups to create and deliver outcomes-focused solutions.
Build and execute strategic paid digital campaigns that are measurable and actionable.
Maintain an in-depth knowledge of current events, trends and changes within the digital space, and be able to incorporate this into best practices and recommendations into digital strategies for clients.
Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements that delivers innovative, creative work to clients by advising on:
Designing strategies to move our targets and advance our client outcomes
Current tactics in audience segmentation and digital targeting
Data analysis to drive online advertising strategy and campaign measurement
Driving full funnel multi-channel audience engagement across social media, online/digital, video, email, web, and mobile platforms
Apply your experience to elevate strategic thinking across the organization.
Manage and inspire a team of strategists to consistently deliver strategic solutions that meet agency standards.

Requirements

What you’ll need

Bachelor’s degree or higher in advertising, marketing, business, or similar area; graduate degree preferred
7+ years of experience in digital planning/strategy with progressive levels of responsibility, agency experience is a plus.
5+ years of previous management experience
Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
Proven ability to strategically plan digital initiatives that align with clients’ strategic goals, KPIs and outcomes across a varying range of digital campaign budgets.
Expert level knowledge of paid advertising tactics, including but not limited to paid search, programmatic display, social, and video channels – In platform knowledge and campaign execution experience required.
Experience in marketing automation, conversion rate optimization, and advance audience targeting.
Experience translating highly technical information into presentable and digestible formats that educate and enlighten non-technical internal and external stakeholders via datastudio, hubspot, or other metrics reporting platform
Fundamental understanding of web and app development, mobile optimization, measurement and analytics, internet technology, UI/UX, content strategy, etc.

Benefits

Comp & perks

100% Company-paid Medical, Dental and Vision insurance
Paid parental leave
401(k) contributions
Flexible, hybrid work arrangements (4 days in office)
12 paid company holidays per year, up to 39 days individual paid time off
Winter break: Offices close the last week of the year