Performance Marketing

• Performance & Brandformance Analysis: Combine data from multiple sources to measure the impact of marketing activities on business and brand metrics.
• Technical Autonomy: Extract and manipulate data using SQL directly from the database (BigQuery).
• Data Visualization: Build and maintain performance monitoring dashboards (Looker, Power BI, or Tableau).
• Influence & Storytelling: Translate complex analyses into clear executive presentations.
• Governance Routines: Ensure smooth coordination of performance governance routines with partner teams.
• Methodological Innovation: Develop and test new measurement methods and support the automation of team processes.

Performance Marketing Specialist, Regional II

• Support analysis of clients' business objectives and contribute to the development of digital strategies across different channels within the Google Ads ecosystem.
• Serve as a point of contact for technical questions related to campaigns, metrics, optimizations, and best practices.
• Assist in implementing strategies for Search, Display, Video, Apps, Shopping, and Performance Max.
• Monitor platform, policy, and feature updates in Google Ads and share knowledge with the team.
• Participate in training sessions, upskilling activities, and the dissemination of best practices.
• Conduct performance analyses to identify opportunities for optimization and growth.
• Support strategic reviews and quality calibrations to ensure consistency in deliverables.
• Create and update documentation, operational manuals, training materials, and internal procedures.
• Contribute to the development of case studies and reference materials for the team.
• Collaborate with internal teams to ensure excellence in execution and client service.

Junior Subject Matter Expert – Google Ads, Strategic Consulting

• Lead paid media strategies aligned with client business objectives and growth goals
• Build and manage comprehensive media plans including budgets, forecasting, targeting, and KPIs
• Own campaign performance and continuously optimize toward ROI, ROAS, CPA, and revenue goals
• Identify growth opportunities and scaling strategies across channels and markets
• Launch, manage, and optimize campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, and other platforms
• Lead advanced A/B testing initiatives involving creatives, audiences, landing pages, bidding strategies, and funnel optimization
• Present results, insights, and strategic recommendations to clients and leadership
• Support and mentor junior team members when needed
• Own reporting processes and ensure performance accuracy across accounts

Senior Paid Media Analyst, English Speakers

• Create, plan and optimize paid traffic campaigns across channels such as Google Ads, Facebook Ads and LinkedIn Ads
• Manage media investments with a focus on metrics such as ROI, ROAS, CAC and generation of qualified leads
• Develop targeting strategies, A/B tests and experiments for continuous performance improvement
• Work in partnership with the sales team to analyze lead quality and identify optimization opportunities
• Map and validate new acquisition channels and growth opportunities
• Monitor metrics, analyze data and generate strategic insights for decision-making
• Keep up with market trends, competitors and new media/acquisition possibilities
• Create and update documentation, playbooks and timelines for the Performance area
• Participate in brainstorming sessions and support strategic marketing initiatives
• Explore the use of artificial intelligence and emerging technologies applied to performance and acquisition

Paid Media Analyst

• Develop and execute integrated demand generation strategies aligned to revenue goals and target personas
• Own end-to-end campaign planning, execution, and optimization across paid search, paid social, email, content syndication, webinars, and events
• Partner with Content and Product Marketing to translate value propositions into high-performing campaigns
• Collaborate with Sales and RevOps to define ICPs, manage lead lifecycle, and improve MQL-to-SQL conversion
• Build and manage campaign calendars, budgets, and forecasts
• Analyze performance using funnel metrics (CAC, CPL, MQL, SQL, pipeline, ROI) and deliver actionable insights
• Run experimentation and A/B testing to continuously improve messaging, channels, and conversion rates
• Manage external vendors and agencies as needed
• Ensure data integrity and consistent attribution across systems

Demand Generation Manager

• Criação e otimização de campanhas nas plataformas do Google Ads, LinkedIn, Meta e Bing;
• - Realização de testes A/B de diferentes tipos, como anúncios, públicos-alvo e landing pages, para identificar as melhores estratégias e promover um aprendizado contínuo;
• - Apoio na elaboração de plano de mídia mensal;
• - Acompanhamento diário de resultados para garantir o cumprimento de metas;
• - Análises de resultados investigativas, com uso do Google Analytics, -dashboards, ferramentas de CRM e plataformas de mídia;
• - Elaboração de relatórios gerenciais;
• - Reuniões com veículos de mídia;
• - Ponto focal de mídia em projetos com diferentes stakeholders;
• - Acompanhamento da criação para mídia: abertura de briefings, feedback, aprovações etc.;
• - Relacionamento com outras equipes para acompanhamento de resultados;
• - Relacionamento com agência de mídia programática (análise do plano de mídia, acompanhamento de resultados, etc)

Analista de Mídia Paga Sênior

• Own and optimize paid campaigns across Google, Meta, Tiktok and other Global platforms for multiple international markets
• Monitor daily performance and optimize for CAC, ROAS, and overall marketing efficiency
• Test creatives, audiences, and placements in collaboration with the creative team
• Build and maintain campaign reports and creative performance analysis
• Contribute to budget planning and growth forecasting across markets
• Work cross-functionally with Creative, and Global Marketing teams
• Ensure campaigns are culturally relevant and properly localized for each market
• Stay informed on platform updates, algorithm changes, and competitive activity across markets, including partnering with platform account reps
• Partner with local market experts where needed to ensure relevance and accuracy

Senior Performance Marketing Specialist

• Support the creation, setup, and review of campaigns (Meta, Google, etc.)
• Monitor performance indicators daily (CPC, CPA, ROAS, Ad Cost)
• Create reports and presentations for the team
• Assist in validating tracking and data consistency
• Support basic performance analyses and identification of opportunities
• Act as an interface with internal teams (CRM, e-commerce, creative)
• Organize requests and ensure control of operational deliveries
• Support the execution of tests (creatives, audiences, formats)
• Ensure standardization of naming conventions and campaign organization

Paid Media Intern

• Planejar, executar e otimizar campanhas de mídia paga (Meta, Google, LinkedIn e outras plataformas);
• Monitorar performance e gerar insights acionáveis com base em dados;
• Apoiar na construção e evolução de dashboards e análises de performance;
• Utilizar inteligência artificial para apoiar análises, geração de hipóteses e otimizações;
• Identificar oportunidades de automação em rotinas operacionais e análises recorrentes;
• Apoiar melhorias de mensuração (ex: APIs de conversão, eventos offline);
• Sugerir e acompanhar testes (criativos, segmentação, jornada);
• Garantir organização e governança das campanhas (naming, estrutura, ativos);
• Trabalhar de forma integrada com times de dados, CRM, criação e produto.

Analista de Performance Pleno – Mídia Paga, IA

• Own paid media strategy, execution, and performance for B2B SaaS clients
• Collaborate with organic strategists to build integrated growth programs
• Define the playbook and establish reporting frameworks
• Build, launch, and optimize paid search, paid social, display, and YouTube campaigns
• Manage client budgets and execute keyword research, audience development, and bid optimization
• Own weekly and monthly performance reporting and present results to clients
• Define and document the Omniscient paid media playbook and contribute to hiring team members

Senior Paid Advertising Strategist

• Gerenciar campanhas no Google Ads (Pesquisa, Display, etc.)
• Monitorar métricas e indicadores de desempenho
• Realizar otimizações frequentes nas campanhas
• Analisar dados e propor melhorias com foco em resultado
• Realizar onboarding de novo clientes

Gestor de Tráfego – Google Ads

• Own and manage Google Ads campaigns across Search, Performance Max, Display, and YouTube for both our Lemon Law and Personal Injury practices.
• Develop and execute lead generation strategies that prioritize qualified lead quality, cost per retained case, and return on ad spend — not just cost per lead.
• Build, launch, and continuously optimize campaigns, ad groups, audiences, and ad copy across Google Ads.
• Conduct keyword research, negative keyword management, and search term analysis tailored to legal intent and geographic targeting.
• Develop and execute A/B tests across ad copy, landing pages, bidding strategies, and audience segments to continuously improve performance.
• Collaborate with creative and content partners to brief, review, and iterate on ad creative and landing page experiences.
• Partner with the intake and marketing teams to close the loop between ad performance and lead quality — adjusting targeting, keywords, and messaging based on what's converting to signed clients.
• Monitor daily budgets, pacing, and performance; proactively flag issues and opportunities to leadership.
• Prepare clear, insight-led performance reports that tie Google Ads metrics to business outcomes (retained cases, cost per acquisition, ROAS).
• Manage tracking implementation, conversion setup, and attribution, including Google Tag Manager and Google Analytics.
• Ensure full compliance with Google Ads policies and legal advertising rules, including state-specific restrictions on attorney advertising.
• Stay current on Google Ads platform updates, betas, privacy changes, and legal industry PPC trends — and bring those insights back to the team.
• Scale winning campaigns aggressively while protecting lead quality and budget efficiency.

PPC Specialist, LATAM

• Lead client onboarding and align paid media strategies with business objectives
• Develop detailed media plans including target audiences, budgets, channels, and KPIs
• Launch and manage campaigns across multiple platforms
• Design and execute A/B tests (creatives, audiences, bidding strategies, landing pages)
• Continuously optimize campaigns to maximize ROI/ROAS
• Deliver clear, data-backed performance reports with actionable insights
• Manage campaign workflows and performance tracking in our CRM (SENTR)
• Ensure structured task management and timely client communication
• Execute campaigns in both Spanish and English with culturally relevant messaging
• Own ROI and ROAS reporting
• Translate performance data into strategic recommendations
• Apply insights from experimentation to continuously improve results

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