Performance Marketing

• Lead the evolution of demand generation, directly contributing to the growth of the sales pipeline;
• Develop, test, and scale new acquisition channels, increasing our capacity to generate business opportunities;
• Plan and execute multichannel initiatives, including paid media, content, SEO, LinkedIn, events, partners, communities, and other strategies relevant to our market;
• Partner with Sales and Product to turn market opportunities into campaigns that accelerate business generation;
• Monitor KPIs, test hypotheses, and continuously optimize the team's activities, prioritizing business impact;
• Lead and develop the Marketing team, fostering autonomy, high performance, and a focus on delivering business results;
• Manage the department budget and develop strategic partnerships, ensuring efficiency and return on marketing investments;
• Work closely with the CEO and company leadership to review results and identify growth opportunities.

Marketing Manager – Demand Generation

• Own the demand-generation strategy end-to-end, setting direction and executing against pipeline and growth targets.
• Build and manage the full-funnel demand-gen engine, tracking performance and iterating based on data and results.
• Work hands-on across SEO, Google Ads, paid social, events, and PR & media relations, directing execution in partnership with dedicated US-based channel counterparts.
• Adapt and produce content articles, decks, email sequences, sales materials, and web pages, localizing from English to Portuguese for the Brazilian market.
• Partner with the Brazil SaaS Sales team to build the go-to-market execution plan and stand up the demand-generation pipeline.
• Bring competitive intelligence and market insight on local buyer behavior and the media landscape to sharpen the GTM strategy.
• Reprioritize quickly as the business shifts, owning outcomes with a roll-up-the-sleeves mindset.

Marketing Demand Generation Manager

• Drive media strategy focused on efficiency and business impact
• Prioritize channels, campaigns and audiences based on results
• Lead campaigns across Google, Meta, LinkedIn and other channels
• Manage partner agency with a focus on quality and speed of execution
• Monitor budget, pacing and performance
• Continuously optimize landing pages, forms and user journeys
• Design and implement A/B tests and incremental improvements
• Collaborate closely with Content, CRM, Data and Sales teams
• Ensure performance is measured by real business impact (not just media metrics)
• Track metrics such as CAC, CPL, conversion and lead quality
• Translate data into decisions and action plans
• Coordinate internal team and external partners
• Establish processes, rituals and quality standards

Performance Marketing Coordinator

• Planejamento de campanhas: Definir/Contribuir estratégias de mídia com base em objetivos de negócio (awareness, leads, vendas, tráfego etc.) e escolher e operar canais adequados (Google Ads, Meta Ads, LinkedIn, TikTok, Bing, etc.).
• Gestão e otimização de campanhas: Criar, configurar e acompanhar campanhas em múltiplas plataformas, ajustar lances, públicos, criativos e formatos para maximizar a performance.
• Monitoramento e análise de resultados: Acompanhar/reportar métricas como CPC, CPA, CTR, CPM, CAC e taxa de conversão, elaborar análises de performance e insights para tomada de decisão.
• Controle de orçamento e investimento: Distribuir e acompanhar o uso de verba entre canais e campanhas; prever e justificar variações de gasto e performance.

Analista de Performance – Mídia Paga

• Create and split-test high-performing ad creatives and messaging
• Manage and scale Meta Ads campaigns with effective targeting strategies
• Run Google Search Ads focused on high-intent keyword targeting
• Optimize landing pages to improve conversion rates
• Analyze campaign performance and continuously optimize based on data
• Build email nurture and drip campaigns (bonus)

Performance Marketing Specialist

• Monitor and analyze the performance of Trade Marketing programs and campaigns.
• Evaluate sales, trade marketing, execution, engagement and return on investment (ROI) indicators.
• Identify opportunities, trends and performance deviations by client, region, channel and portfolio.
• Translate data into insights and recommendations to support decision-making.
• Participate in planning and implementing campaigns, incentive programs and Trade Marketing activities.
• Monitor initiative results and ensure alignment with the company's strategic objectives.
• Propose continuous improvements to increase the effectiveness of market activities.
• Understand root causes of underperforming results and propose action plans to reverse the situation.
• Identify best practices and success cases, promoting their replication across regions, clients or teams.
• Develop tailored recommendations based on each client's profile, maturity, potential and portfolio.
• Act as a strategic partner to the commercial team, supporting growth in results.
• Understand sales channel challenges and propose solutions aligned with market needs.
• Support the implementation of tools and initiatives that strengthen the commercial team's performance.
• Collaborate with Marketing, Sales, Product, CRM and other company areas.
• Lead discussions and influence decisions based on facts, data and robust analyses.
• Build credibility and trust with internal stakeholders through well-founded recommendations.

Commercial Performance and Trade Marketing Consultant

• Gerenciar e desenvolver o ciclo de vida dos projetos de ponta a ponta (da ideação ao go-to-market);
• Realizar análises profundas de campanhas de conversão para identificar padrões, pontos de atrito e oportunidades de melhoria nos criativos e formatos;
• Liderar o desenvolvimento e a evolução de projetos de mídia focados em performance e conversão, garantindo alinhamento com os objetivos estratégicos da companhia;
• Garantir que os produtos entreguem o máximo de ROI/ROAS para os anunciantes, acompanhando de perto o desempenho das campanhas;
• Mapear constantemente o mercado de AdTech, identificando oportunidades para novos formatos que impulsionem a conversão;
• Atuar de forma cross-funcional com os times de engenharia, comercial, operações de anúncios e dados para garantir a entrega e o sucesso das soluções desenvolvidas;
• Estruturar e acompanhar testes A/B de novos produtos publicitários, validando hipóteses baseadas em dados;
• Documentar processos e criar fluxos de trabalho que escalem a operação de formatos de performance;
• Apoiar o time comercial tecnicamente em reuniões estratégicas para apresentar o valor das soluções de conversão aos principais clientes.

Especialista em Produtos e Formatos Publicitários – Foco em Conversão

• Lead the digital media strategy and operations (plan, execute, monitor) with a focus on generating qualified leads.
• Own campaign management on Meta Ads and act as a reference for Google Ads strategies and other digital channels.
• Develop and optimize acquisition strategies across the entire consumer journey, from awareness to conversion.
• Identify opportunities to qualify leads through segmentation, audiences, creatives, journeys and attribution models.
• Monitor and optimize performance indicators such as CPL, CAC, conversion rate, lead volume, lead quality, ROAS and sales.
• Conduct in-depth data analyses to identify root causes, opportunities and growth levers.
• Partner with BI, CRM, SEO, Product, Sales and external vendors to enhance results.
• Produce executive-level analyses and strategic recommendations for leadership and business stakeholders.
• Run A/B tests, experiments and hypothesis validations to continuously evolve performance.
• Ensure governance of media investments and efficiency in resource allocation.
• Use Artificial Intelligence tools to increase productivity, automate analyses and optimize processes.

• Execute and optimize campaigns in Google Ads and Meta Ads (structure, audiences, creatives, and budget);
• Run optimization routines (A/B tests, creative adjustments, audience refinement, and bid adjustments);
• Support the development of acquisition and remarketing strategies;
• Monitor performance indicators (CPL, conversions, volume);
• Configure and maintain UTMs, events, and conversions (GA4 and GTM);
• Ensure minimum consistency of campaign data;
• Identify simple tracking issues and flag improvements;
• Support funnel analysis based on available data;
• Support keyword research;
• Perform on-page optimizations for content and pages;
• Monitor metrics in Search Console;
• Suggest straightforward improvements focused on traffic and conversion;
• Write and review ad copy and landing page copy;
• Support the creation of content briefs based on performance;
• Work closely with branding to align messages and channels;
• Track results and propose tests;
• Organize campaign learnings;
• Assist in building reports.

Paid Media Analyst

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
• You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
• You are self-started and autonomously own your responsibilities.
• You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
• You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management.
• As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.

Paid Advertising Strategist

• Create and manage ad campaigns across major digital platforms
• Manage campaigns for clients across various industries
• Perform daily media management routines (planning, monitoring, and optimization)
• Optimize campaigns for lead generation and sales
• Install tracking pixels (Google and/or Facebook/Meta)
• Create URL tagging for campaigns (UTM parameters)
• Write ad copy and request creative assets from the design team
• Manage clients' daily budget allocation
• Prepare monthly reports for client presentations
• Analyze campaign and report data to identify adjustments and improvements
• Work collaboratively with members of other agency teams
• Client reporting and account servicing, responding to emails and participating in meetings

Traffic Manager, Paid Media Analyst

• Plan and optimize paid media campaigns.
• Analyze metrics such as CPL, CAC, ROI, ROAS, and conversion.
• Test ad creatives, ad copy, offers, audiences, and landing pages.
• Identify funnel improvements in collaboration with the commercial/sales team.
• Support Growth strategies for acquisition and scaling.
• Translate data into actionable performance improvements.

Growth & Performance Marketing Analyst

• Lead paid media strategies aligned with client business objectives and growth goals
• Build and manage comprehensive media plans including budgets, forecasting, targeting, and KPIs
• Own campaign performance and continuously optimize toward ROI, ROAS, CPA, and revenue goals
• Identify growth opportunities and scaling strategies across channels and markets
• Launch, manage, and optimize campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, and other platforms
• Lead advanced A/B testing initiatives involving creatives, audiences, landing pages, bidding strategies, and funnel optimization
• Monitor campaign health and proactively identify performance issues and opportunities
• Optimize account structures, attribution models, and conversion tracking setups
• Present results, insights, and strategic recommendations to clients and leadership
• Lead performance discussions with confidence and strong business understanding
• Support and mentor junior team members when needed
• Collaborate cross-functionally with SEO, CRO, creative, content, and analytics teams
• Own reporting processes and ensure performance accuracy across accounts
• Analyze trends, customer behavior, and channel efficiency to improve results
• Maintain operational organization and task management inside internal systems and CRM platforms
• Ensure timely execution and high-quality deliverables across accounts

Senior Paid Media Analyst, English Speaker

• Conduct competitive research to assess competitors and guide the paid media strategy.
• Perform keyword research and forecast campaign results.
• Develop bid strategies based on audience segmentation.
• Create and develop campaigns and responsive ads for various digital platforms.
• Prepare and execute digital media plans.
• Create Insertion Orders (P.I.s) in the iClips system according to the media plan.
• Create audiences and custom targeting for campaigns on Facebook and Google.
• Install and manage tags on websites and landing pages using Google Tag Manager.
• Launch and monitor ad campaigns on Facebook Ads, Google Ads, LinkedIn Ads, and other platforms.
• Monitor and optimize Cost Per Acquisition (CPA) and overall campaign performance.
• Analyze results and produce performance reports with insights and recommendations for improvement.

Paid Media Analyst, Mid-level

• Atuar como protagonista na aceleração do crescimento da Smiles, conectando estratégia de marketing de produto, execução de go-to-market, campanhas promocionais e performance orientada a dados, com foco em geração de receita, aquisição, engajamento e retenção de clientes — preservando o fair value do negócio e a experiência do cliente.
• Planejar, executar e otimizar estratégias de growth marketing ao longo de todo o funil (awareness, consideração, conversão e retenção);
• Atuar de forma hands-on na análise de performance por canal (CRM, mídia digital, app, site, parcerias), identificando oportunidades de escala e eficiência;
• Definir hipóteses de crescimento, conduzir testes A/B e experimentos contínuos, com ciclos rápidos de aprendizado;
• Monitorar KPIs como CAC, LTV, ROI, taxa de conversão, churn, frequência de compra e incrementalidade;
• Ser o ponto focal de marketing para produtos e verticais da Smiles;
• Traduzir atributos, benefícios e diferenciais de produto em propostas de valor claras e relevantes para cada segmento de cliente;
• Trabalhar junto às áreas de Produto, Comercial, Pricing, CRM e Dados para alinhar roadmap, ofertas e comunicação;
• Apoiar a construção de narrativas e mensagens orientadas a uso, valor percebido e geração de receita;
• Liderar planos de go-to-market para lançamentos, relançamentos e evoluções de produtos e campanhas;
• Definir público-alvo, posicionamento, canais, mensagens-chave, timing e métricas de sucesso;
• Coordenar entregas com times internos e parceiros.
• Garantir consistência entre estratégia, execução e resultados.
• Planejar e executar campanhas promocionais estratégicas;

Especialista de Growth Marketing – Marketing de Produto, Performance

• Plan, create, and manage campaigns on Meta Ads (Facebook and Instagram) and Google Ads
• Monitor campaign performance daily
• Perform optimizations aimed at improving performance and reducing costs
• Analyze metrics and prepare performance reports
• Identify opportunities for improvement and propose new strategies
• Collaborate with Customer Success, Design, and Copy teams on campaign development
• Ensure campaigns are aligned with each client's objectives.

Paid Traffic Manager, Google Ads, Meta Ads

• Launch, monitor and quality assurance of campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Set up tracking and attribution according to internal guidelines — including AI-assisted tagging validation and anomaly detection.
• Use AI tools daily to accelerate campaign work: generating ad copy variants, summarizing performance data, building audience hypotheses, and drafting creative briefs.
• Conduct keyword and audience research using both native platform tools and AI-powered research assistants (e.g. Claude, Perplexity, ChatGPT, custom GPTs).
• Support in A/B tests and make regular optimizations — using AI to generate hypotheses, interpret results, and suggest next steps.
• Build and maintain recurring performance reports, leveraging AI to surface insights and write narrative summaries.
• Use automation tools (e.g. n8n, Make, Zapier) to reduce repetitive manual work and create scalable workflows around campaign management.
• Work closely with the Growth Team and support teams — using AI to speed up collaboration, from briefing creative to aligning on copy.

Paid Media Associate

• Análise de Performance & Brandformance: Cruzar dados de diferentes fontes para medir o impacto das ações de marketing nos indicadores de negócio e marcas.
• Autonomia Técnica: Realizar a extração e manipulação de dados via SQL diretamente no banco de dados (BigQuery).
• Data Viz: Construir e manter dashboards de acompanhamento de performance (Looker, Power BI ou Tableau).
• Influência e Storytelling: Transformar análises complexas em apresentações executivas claras, comunicando resultados e sugerindo correções de rota para a alta liderança.
• Ritos de Governança: Garantir a fluidez dos ritos de performance com áreas parceiras, atuando de forma colaborativa e cross-funcional.
• Inovação em Métodos: Criar e testar novos métodos de mensuração e apoiar a automatização de processos da área.

Especialista de Performance Marketing, Regional II

• Performance & Brandformance Analysis: Combine data from multiple sources to measure the impact of marketing activities on business and brand metrics.
• Technical Autonomy: Extract and manipulate data using SQL directly from the database (BigQuery).
• Data Visualization: Build and maintain performance monitoring dashboards (Looker, Power BI, or Tableau).
• Influence & Storytelling: Translate complex analyses into clear executive presentations.
• Governance Routines: Ensure smooth coordination of performance governance routines with partner teams.
• Methodological Innovation: Develop and test new measurement methods and support the automation of team processes.

Performance Marketing Specialist, Regional II

• Support analysis of clients' business objectives and contribute to the development of digital strategies across different channels within the Google Ads ecosystem.
• Serve as a point of contact for technical questions related to campaigns, metrics, optimizations, and best practices.
• Assist in implementing strategies for Search, Display, Video, Apps, Shopping, and Performance Max.
• Monitor platform, policy, and feature updates in Google Ads and share knowledge with the team.
• Participate in training sessions, upskilling activities, and the dissemination of best practices.
• Conduct performance analyses to identify opportunities for optimization and growth.
• Support strategic reviews and quality calibrations to ensure consistency in deliverables.
• Create and update documentation, operational manuals, training materials, and internal procedures.
• Contribute to the development of case studies and reference materials for the team.
• Collaborate with internal teams to ensure excellence in execution and client service.

Performance Marketing jobs in Brazil

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Marketing Manager – Demand Generation

Marketing Demand Generation Manager

Performance Marketing Coordinator

Analista de Performance – Mídia Paga

Performance Marketing Specialist

Commercial Performance and Trade Marketing Consultant

Especialista em Produtos e Formatos Publicitários – Foco em Conversão

Performance Marketing Specialist

Paid Media Analyst

Paid Advertising Strategist

Traffic Manager, Paid Media Analyst

Growth & Performance Marketing Analyst

Senior Paid Media Analyst, English Speaker

Paid Media Analyst, Mid-level

Especialista de Growth Marketing – Marketing de Produto, Performance

Paid Traffic Manager, Google Ads, Meta Ads

Paid Media Associate

Especialista de Performance Marketing, Regional II

Performance Marketing Specialist, Regional II

Junior Subject Matter Expert – Google Ads, Strategic Consulting