Paid Media Analyst, Mid-level

Vanguarda Martech

Analista de Mídia Paga Pleno conducting competitive research and managing paid media campaigns. Responsible for optimizing digital media strategies across multiple platforms and analyzing performance results.

Posted 7/1/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital media strategies, including campaign management and performance optimization across various platforms. Proficient in data analysis and audience segmentation to enhance campaign effectiveness and achieve cost efficiency.

Highest-signal resume keywords

Paid Media StrategyCampaign ManagementGoogle Tag ManagerFacebook AdsGoogle Ads

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Keyword ResearchBid Strategy DevelopmentCost Per Acquisition (CPA) ManagementData AnalysisPerformance Reporting

Soft Skills

Analytical Skills

Tools & Technologies

IClipsDigital Media PlatformsAudience Targeting

Industry Keywords

AdvertisingMarketingCommunicationsDigital Campaigns

About the role

Key responsibilities & impact

Conduct competitive research to assess competitors and guide the paid media strategy.
Perform keyword research and forecast campaign results.
Develop bid strategies based on audience segmentation.
Create and develop campaigns and responsive ads for various digital platforms.
Prepare and execute digital media plans.
Create Insertion Orders (P.I.s) in the iClips system according to the media plan.
Create audiences and custom targeting for campaigns on Facebook and Google.
Install and manage tags on websites and landing pages using Google Tag Manager.
Launch and monitor ad campaigns on Facebook Ads, Google Ads, LinkedIn Ads, and other platforms.
Monitor and optimize Cost Per Acquisition (CPA) and overall campaign performance.
Analyze results and produce performance reports with insights and recommendations for improvement.

Requirements

What you’ll need

Bachelor's degree in Advertising, Marketing, Communications, or a related field.
Experience in paid media and digital campaigns.
Knowledge of paid media platforms (Facebook Ads, Google Ads) and Google Tag Manager.
Experience with budget management and CPA control.
Analytical skills for data interpretation and campaign optimization.

Benefits

Comp & perks

Competitive research
Paid media strategies
Digital campaigns
Campaign monitoring
Performance analysis and reporting