Vanguarda Martech

SEO Marketing

• Create, maintain, and optimize corporate websites, blogs, and landing pages using WordPress and Elementor
• Organize and manage hosting servers (cPanel / WHM), perform site migrations, and configure domains
• Ensure clients' websites load at lightning speed and are technically optimized for Google
• Implement and monitor SSL certificates, firewalls, and backup routines

Webmaster / Web Analyst, WordPress, SEO, Senior

Marketing

• Lead competitive research and strategic planning for Inbound Marketing;
• Manage and interpret Web Analytics for advanced campaign optimization;
• Develop robust marketing automation strategies and complex workflows;
• Prepare detailed briefs for email campaigns and landing pages;
• Configure and manage automation flows, segmentations, and advanced campaigns in RD Station;
• Oversee the delivery and performance of email marketing campaigns;
• Perform advanced configurations and provide support in RD Station Marketing, CRM, and related platforms;
• Monitor and optimize workflows in tools such as iClips, RD Station, and the website;
• Produce strategic reports and identify opportunities for improvement.

Inbound Marketing Analyst, Mid-level

Performance Marketing

• Conduct competitive research to assess competitors and guide the paid media strategy.
• Perform keyword research and forecast campaign results.
• Develop bid strategies based on audience segmentation.
• Create and develop campaigns and responsive ads for various digital platforms.
• Prepare and execute digital media plans.
• Create Insertion Orders (P.I.s) in the iClips system according to the media plan.
• Create audiences and custom targeting for campaigns on Facebook and Google.
• Install and manage tags on websites and landing pages using Google Tag Manager.
• Launch and monitor ad campaigns on Facebook Ads, Google Ads, LinkedIn Ads, and other platforms.
• Monitor and optimize Cost Per Acquisition (CPA) and overall campaign performance.
• Analyze results and produce performance reports with insights and recommendations for improvement.

Webmaster / Web Analyst, WordPress, SEO, Senior

Inbound Marketing Analyst, Mid-level

Paid Media Analyst, Mid-level