Vanguarda Martech

Marketing

• Conduct competitive research to support Inbound Marketing planning.
• Analyze web analytics and client tracking to optimize campaigns.
• Develop marketing automation strategies and automated workflows.
• Create briefs for email campaigns and landing pages.
• Configure and monitor automation flows, segmentations, and campaigns in RD Station.
• Send and monitor email marketing campaigns in RD Station.
• Provide support for RD Station Marketing, CRM, and related tools.
• Track planned tasks in tools such as iClips, RD Station, and the website.
• Generate reports and recommend optimizations for Inbound Marketing strategies.

Mid-level Inbound Marketing Analyst