Vanguarda Martech

Performance Marketing

• Lead competitive research to assess competitors and guide advanced paid media strategies.
• Conduct keyword research and forecast results for high-impact campaigns.
• Develop and optimize segment-based bidding strategies focused on ROI.
• Create and oversee campaigns and responsive ads across multiple platforms (Google Ads, Facebook Ads, LinkedIn Ads, among others).
• Plan, execute and oversee digital media planning for multiple clients.
• Manage Insertion Orders (IOs) in the iClips system, aligned with strategic planning.
• Create and optimize custom audiences and segmentations for complex campaigns.
• Manage tag implementation and monitoring using Google Tag Manager.
• Monitor, optimize, and adjust campaigns in real time to ensure superior performance.
• Manage Cost Per Acquisition (CPA) and maximize campaign efficiency.
• Conduct in-depth analyses in RD Station, Google Analytics, and other platforms, producing strategic reports.
• Monitor daily budget control and prepare detailed performance and budget reports.

Senior Paid Media Analyst

Marketing

• Conduct competitive research to support Inbound Marketing planning.
• Analyze web analytics and client tracking to optimize campaigns.
• Develop marketing automation strategies and automated workflows.
• Create briefs for email campaigns and landing pages.
• Configure and monitor automation flows, segmentations, and campaigns in RD Station.
• Send and monitor email marketing campaigns in RD Station.
• Provide support for RD Station Marketing, CRM, and related tools.
• Track planned tasks in tools such as iClips, RD Station, and the website.
• Generate reports and recommend optimizations for Inbound Marketing strategies.

Senior Paid Media Analyst

Mid-level Inbound Marketing Analyst