Inbound Marketing Analyst, Mid-level

Vanguarda Martech

Inbound Marketing Analyst leading competitive research and managing advanced marketing automation strategies. Collaborating on email marketing campaigns and continuous performance optimization in Brazil.

Posted 7/23/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Inbound Marketing and marketing automation, with a strong focus on campaign optimization and performance analysis. Proficient in managing and interpreting web analytics to drive strategic decision-making and improve email marketing effectiveness.

Highest-signal resume keywords

Inbound MarketingRD Station ExpertiseGoogle AnalyticsEmail Marketing StrategiesAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationCampaign OptimizationWorkflow ManagementEmail Campaign ManagementStrategic Reporting

Soft Skills

Project LeadershipAnalytical Thinking

Tools & Technologies

RD StationGoogle AnalyticsIClips

Industry Keywords

MarketingAdvertisingCommunications

About the role

Key responsibilities & impact

Lead competitive research and strategic planning for Inbound Marketing;
Manage and interpret Web Analytics for advanced campaign optimization;
Develop robust marketing automation strategies and complex workflows;
Prepare detailed briefs for email campaigns and landing pages;
Configure and manage automation flows, segmentations, and advanced campaigns in RD Station;
Oversee the delivery and performance of email marketing campaigns;
Perform advanced configurations and provide support in RD Station Marketing, CRM, and related platforms;
Monitor and optimize workflows in tools such as iClips, RD Station, and the website;
Produce strategic reports and identify opportunities for improvement.

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Communications, or a related field;
Experience in Inbound Marketing and automation, with a proven record of successful campaigns;
Expertise in RD Station and Google Analytics;
Demonstrated experience in high-performance email marketing strategies and landing pages;
Strong analytical skills and experience leading projects.

Benefits

Comp & perks

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