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About the role
Key responsibilities & impact- Execute and optimize campaigns in Google Ads and Meta Ads (structure, audiences, creatives, and budget);
- Run optimization routines (A/B tests, creative adjustments, audience refinement, and bid adjustments);
- Support the development of acquisition and remarketing strategies;
- Monitor performance indicators (CPL, conversions, volume);
- Configure and maintain UTMs, events, and conversions (GA4 and GTM);
- Ensure minimum consistency of campaign data;
- Identify simple tracking issues and flag improvements;
- Support funnel analysis based on available data;
- Support keyword research;
- Perform on-page optimizations for content and pages;
- Monitor metrics in Search Console;
- Suggest straightforward improvements focused on traffic and conversion;
- Write and review ad copy and landing page copy;
- Support the creation of content briefs based on performance;
- Work closely with branding to align messages and channels;
- Track results and propose tests;
- Organize campaign learnings;
- Assist in building reports.
Requirements
What you’ll need- 3–5 years of experience in digital marketing with a performance focus;
- Hands-on experience with Google Ads and Meta Ads;
- Knowledge of GA4 and GTM (events, UTMs, and basic analysis);
- Understanding of on-page SEO and keyword research;
- Strong writing skills for ads and landing pages.
- Differentiators
- Experience in B2B or B2B2C companies;
- Experience with remarketing and conversion funnels;
- Familiarity with tools such as Semrush, Ahrefs, Hotjar, or Clarity;
- Basic knowledge of A/B testing and CRO;
- Experience in startups or fast-paced environments.
Benefits
Comp & perks- 💳 Caju benefit
- 🏥 Health insurance
- 🏥 Dental plan
- 🏋🏽♂️ Gympass
- 🎂 Day off
- 🚍 Transportation allowance
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Campaign OptimizationPerformance MonitoringKeyword ResearchAd CopywritingFunnel Analysis
Soft Skills
Strong Writing SkillsCollaboration