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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing and optimizing digital marketing campaigns across Google Ads and Meta Ads, with a strong focus on performance metrics and conversion optimization. Proficient in utilizing GA4 and GTM for tracking and analysis, alongside a solid understanding of on-page SEO and keyword research.
Highest-signal resume keywords
Google Ads ManagementMeta Ads ManagementGA4 and GTM ProficiencyOn-Page SEO KnowledgeA/B Testing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationPerformance MonitoringKeyword ResearchAd CopywritingFunnel Analysis
Soft Skills
Strong Writing SkillsCollaboration
Tools & Technologies
SemrushAhrefsHotjarClaritySearch Console
Industry Keywords
Digital MarketingB2BB2B2CConversion Rate OptimizationRemarketing
About the role
Key responsibilities & impact- Execute and optimize campaigns in Google Ads and Meta Ads (structure, audiences, creatives, and budget);
- Run optimization routines (A/B tests, creative adjustments, audience refinement, and bid adjustments);
- Support the development of acquisition and remarketing strategies;
- Monitor performance indicators (CPL, conversions, volume);
- Configure and maintain UTMs, events, and conversions (GA4 and GTM);
- Ensure minimum consistency of campaign data;
- Identify simple tracking issues and flag improvements;
- Support funnel analysis based on available data;
- Support keyword research;
- Perform on-page optimizations for content and pages;
- Monitor metrics in Search Console;
- Suggest straightforward improvements focused on traffic and conversion;
- Write and review ad copy and landing page copy;
- Support the creation of content briefs based on performance;
- Work closely with branding to align messages and channels;
- Track results and propose tests;
- Organize campaign learnings;
- Assist in building reports.
Requirements
What you’ll need- 3–5 years of experience in digital marketing with a performance focus;
- Hands-on experience with Google Ads and Meta Ads;
- Knowledge of GA4 and GTM (events, UTMs, and basic analysis);
- Understanding of on-page SEO and keyword research;
- Strong writing skills for ads and landing pages.
- Differentiators
- Experience in B2B or B2B2C companies;
- Experience with remarketing and conversion funnels;
- Familiarity with tools such as Semrush, Ahrefs, Hotjar, or Clarity;
- Basic knowledge of A/B testing and CRO;
- Experience in startups or fast-paced environments.
Benefits
Comp & perks- 💳 Caju benefit
- 🏥 Health insurance
- 🏥 Dental plan
- 🏋🏽♂️ Gympass
- 🎂 Day off
- 🚍 Transportation allowance