77Sol

Performance Marketing

• Execute and optimize campaigns in Google Ads and Meta Ads (structure, audiences, creatives, and budget);
• Run optimization routines (A/B tests, creative adjustments, audience refinement, and bid adjustments);
• Support the development of acquisition and remarketing strategies;
• Monitor performance indicators (CPL, conversions, volume);
• Configure and maintain UTMs, events, and conversions (GA4 and GTM);
• Ensure minimum consistency of campaign data;
• Identify simple tracking issues and flag improvements;
• Support funnel analysis based on available data;
• Support keyword research;
• Perform on-page optimizations for content and pages;
• Monitor metrics in Search Console;
• Suggest straightforward improvements focused on traffic and conversion;
• Write and review ad copy and landing page copy;
• Support the creation of content briefs based on performance;
• Work closely with branding to align messages and channels;
• Track results and propose tests;
• Organize campaign learnings;
• Assist in building reports.

Paid Media Analyst