Performance Marketing Coordinator

Livance

Leading Performance Marketing & CRO strategies for Livance, a rapidly growing health tech company. Focused on maximizing media ROI and improving customer acquisition strategies.

Posted 7/14/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Performance Marketing with a strategic mindset focused on driving business impact through data-driven decision-making and continuous optimization of campaigns and user experiences. Proven ability to collaborate across teams and manage agency partnerships effectively.

Highest-signal resume keywords

Performance MarketingCampaign OptimizationFunnel OptimizationConversion Rate Optimization (CRO)Data-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media StrategyA/B TestingBudget ManagementLead Quality TrackingUser Journey OptimizationChannel PrioritizationAnalytical Problem-SolvingCampaign ManagementGrowth MetricsPaid Media

Soft Skills

Strategic MindsetCollaborationDecision-MakingTest-and-Learn MentalityBusiness Acumen

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsCRM SystemsData Analytics Tools

Industry Keywords

Customer Acquisition Cost (CAC)Cost Per Lead (CPL)Performance MetricsQuality StandardsContinuous Improvement

About the role

Key responsibilities & impact

Drive media strategy focused on efficiency and business impact
Prioritize channels, campaigns and audiences based on results
Lead campaigns across Google, Meta, LinkedIn and other channels
Manage partner agency with a focus on quality and speed of execution
Monitor budget, pacing and performance
Continuously optimize landing pages, forms and user journeys
Design and implement A/B tests and incremental improvements
Collaborate closely with Content, CRM, Data and Sales teams
Ensure performance is measured by real business impact (not just media metrics)
Track metrics such as CAC, CPL, conversion and lead quality
Translate data into decisions and action plans
Coordinate internal team and external partners
Establish processes, rituals and quality standards

Requirements

What you’ll need

Strategic mindset with hands-on execution
Strong business acumen (media → revenue)
Analytical mindset with practical problem-solving
Ability to prioritize and make decisions
Experience collaborating across multiple teams/functions
Test-and-learn mentality and commitment to continuous improvement
Proven experience in Performance Marketing
Hands-on experience with paid media and campaign optimization
Experience with funnel optimization, CAC and growth metrics
Experience with CRO (landing pages, forms, testing)
Experience interfacing with Sales, CRM, Content or Data teams

Benefits

Comp & perks

Company-paid health insurance
30 days of paid annual leave
Wellhub (employee wellness platform)
Birthday voucher
Parking space