Paid Media Associate

Clara

Paid Media Associate managing Google Ads, Meta Ads, and LinkedIn Ads campaigns at Clara, a leading fintech in Latin America. Working in a hybrid environment with a focus on AI-driven media strategies.

Posted 6/19/2026full-timeSão Paulo • 🇧🇷 BrazilJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Launch, monitor and quality assurance of campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
Set up tracking and attribution according to internal guidelines — including AI-assisted tagging validation and anomaly detection.
Use AI tools daily to accelerate campaign work: generating ad copy variants, summarizing performance data, building audience hypotheses, and drafting creative briefs.
Conduct keyword and audience research using both native platform tools and AI-powered research assistants (e.g. Claude, Perplexity, ChatGPT, custom GPTs).
Support in A/B tests and make regular optimizations — using AI to generate hypotheses, interpret results, and suggest next steps.
Build and maintain recurring performance reports, leveraging AI to surface insights and write narrative summaries.
Use automation tools (e.g. n8n, Make, Zapier) to reduce repetitive manual work and create scalable workflows around campaign management.
Work closely with the Growth Team and support teams — using AI to speed up collaboration, from briefing creative to aligning on copy.

Requirements

What you’ll need

2+ year of experience managing campaigns on Google Ads, Meta Ads and/or LinkedIn Ads (other platforms are a plus, but not required)
Knows how to navigate ad platforms, create audiences, choose formats, and optimize campaigns
Confident working with data and tracking the main Paid Media KPIs (spreadsheets, Looker Studio, Power BI, platform native reporting tools or similar)
Active, daily user of AI tools — you use ChatGPT, Claude, Gemini, Perplexity or similar tools as part of your real workflow, not just occasionally
Can write effective prompts: you know how to give AI models context, constraints and examples to get useful outputs on the first or second try
Has experience using AI to produce or improve ad copy, creative briefs, keyword lists, or performance summaries
Organized, precise and able to handle multiple campaigns in parallel
Comfortable communicating with both technical and non-technical teams
Genuinely interested in Paid Media and willing to go deep.
Nice to haves:
Experience with automation tools like n8n, Make or Zapier to build workflows around paid media tasks.
Experience building custom GPTs, AI agents, or AI-assisted reporting pipelines.
Experience with less common platforms (Spotify Ads, programmatic, Uber Ads etc.).
Interest or experience in AI workflows, internal tooling, or prompt engineering.
Experience collaborating with creative teams — including using AI to brief or iterate on creative assets.
Experience working with B2B SaaS or Fintech.
Experience with MMMs and/or advanced attribution models.
Basic understanding of landing page CRO, Google Analytics, or CRM tools like HubSpot.

Benefits

Comp & perks

Competitive salary and stock options (ESOP) from day one
Multicultural team with daily exposure to Portuguese, Spanish, and English (our corporate language)
Annual learning budget and internal accelerated development paths
High-ownership environment: we move fast, learn fast, and raise the bar — together
Smart, ambitious teammates — low ego, high impact
Flexible vacation and hybrid work model focused on results

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsMeta AdsLinkedIn AdsAI-assisted taggingA/B testingPaid Media KPIsad copy writingkeyword researchperformance reportingautomation

Soft Skills

organizational skillscommunication skillsdata-driven decision makingcollaborationattention to detailmulti-taskingprompt engineeringcreative thinkinganalytical skillsinterest in Paid Media