Marketing Manager – Demand Generation

OZmap

Marketing Manager leading demand generation strategies for a B2B software company. Focusing on multi-channel campaigns to accelerate business growth and pipeline development.

Posted 7/23/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and multichannel marketing strategies, with a strong focus on driving sales pipeline growth in the SaaS B2B sector. Proven ability to lead teams, optimize marketing initiatives, and develop strategic partnerships to enhance business results.

Highest-signal resume keywords

Demand GenerationMultichannel Marketing StrategiesTeam DevelopmentAnalytical SkillsSaaS B2B Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationMultichannel StrategiesKPI MonitoringBudget ManagementConsultative B2B SalesSales Pipeline GrowthData-Driven Decision MakingCampaign ExecutionMarket Opportunity AnalysisBusiness Impact Optimization

Soft Skills

LeadershipCollaborationAutonomy FosteringResults OrientationCommunication

Industry Keywords

SaaSTelecomISPsNetwork InfrastructureB2B SalesComplex Sales Cycles

About the role

Key responsibilities & impact

Lead the evolution of demand generation, directly contributing to the growth of the sales pipeline;
Develop, test, and scale new acquisition channels, increasing our capacity to generate business opportunities;
Plan and execute multichannel initiatives, including paid media, content, SEO, LinkedIn, events, partners, communities, and other strategies relevant to our market;
Partner with Sales and Product to turn market opportunities into campaigns that accelerate business generation;
Monitor KPIs, test hypotheses, and continuously optimize the team's activities, prioritizing business impact;
Lead and develop the Marketing team, fostering autonomy, high performance, and a focus on delivering business results;
Manage the department budget and develop strategic partnerships, ensuring efficiency and return on marketing investments;
Work closely with the CEO and company leadership to review results and identify growth opportunities.

Requirements

What you’ll need

Experience leading Marketing in SaaS B2B companies;
Experience in the Telecom market, ISPs, or network infrastructure;
Proven track record in demand generation and growing the sales pipeline;
Experience with consultative B2B sales and longer, more complex sales cycles;
Experience building and executing multichannel strategies;
Ability to combine business vision with strong execution;
Experience in team development;
Analytical, data- and results-driven profile;
Intermediate English.

Benefits

Comp & perks

Meal/food and grocery allowance (VA/VR): R$700.00 on a Flash card – full freedom of choice;
Equipment allowance – to ensure a comfortable work setup;
Bradesco Health and Dental plan;
Education support – we support your ongoing development;
Birthday gift – because we like to celebrate together;
Length-of-service recognition – we value your time with us;
Language learning support – so you can go beyond borders;
TotalPass (exclusive for the employee);
ACATE & SESC membership – exclusive benefits;
Online onboarding and social events.