Paid Advertising Strategist

Power Digital Marketing

Paid Advertising Strategist responsible for executing and optimizing paid media campaigns for client success. Collaborating with account leadership in a remote work environment from Brazil.

Posted 7/3/2026full-timeRemote • 🇧🇷 BrazilJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
You are self-started and autonomously own your responsibilities.
You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management.
As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.

Requirements

What you’ll need

2-3 years of digital marketing experience. 1-2 years in agency setting
Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands-on experience with Search Engine Marketing
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid media’s place in the funnel.

Benefits

Comp & perks

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount.
We are an Equal Opportunity Employer.
All of our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Keyword ResearchAd Copy DevelopmentBid OptimizationPerformance Max CampaignsStandard Shopping CampaignsYouTube AdsDisplay AdvertisingLocal CampaignsBing AdsFull-Funnel Marketing

Soft Skills

Client CommunicationStrategic ThinkingAutonomous Ownership