Performance Marketing Specialist

Localiza&Co

Marketing Performance Specialist leading digital media strategies for qualified lead generation at Localiza&Co. Focusing on campaign management using Meta Ads and Google Ads while analyzing performance metrics.

Posted 7/6/2026full-timeBelo Horizonte • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead the digital media strategy and operations (plan, execute, monitor) with a focus on generating qualified leads.
Own campaign management on Meta Ads and act as a reference for Google Ads strategies and other digital channels.
Develop and optimize acquisition strategies across the entire consumer journey, from awareness to conversion.
Identify opportunities to qualify leads through segmentation, audiences, creatives, journeys and attribution models.
Monitor and optimize performance indicators such as CPL, CAC, conversion rate, lead volume, lead quality, ROAS and sales.
Conduct in-depth data analyses to identify root causes, opportunities and growth levers.
Partner with BI, CRM, SEO, Product, Sales and external vendors to enhance results.
Produce executive-level analyses and strategic recommendations for leadership and business stakeholders.
Run A/B tests, experiments and hypothesis validations to continuously evolve performance.
Ensure governance of media investments and efficiency in resource allocation.
Use Artificial Intelligence tools to increase productivity, automate analyses and optimize processes.

Requirements

What you’ll need

Bachelor’s degree.
Proven experience in Performance Marketing, Growth or Digital Media.
Hands-on experience with Meta Ads, Google Ads and TikTok Ads.
Knowledge of Google Analytics 4 (GA4).
Advanced Excel skills.
Solid experience managing conversion-oriented campaigns that deliver business results.
Experience analyzing large volumes of data to support decision-making.
Analytical, results-oriented profile with data-driven decision-making and a critical mindset to identify opportunities.
Autonomy and ownership, with strong prioritization, adaptability and the ability to work in dynamic environments.
Communication and collaboration skills, able to turn analyses into business recommendations and influence cross-functional teams.
Experience in high lead-volume businesses, e-commerce, marketplaces or digital retail (Preferred).
Experience in competitive markets focused on demand generation and sales (Preferred).
Knowledge of omnichannel strategies and cross-channel measurement (Preferred).
Familiarity with AI tools applied to productivity, data analysis and presentation creation (Preferred).

Benefits

Comp & perks

Profit Sharing
Company car
Food allowance (Vale Alimentação)
Meal voucher (Vale Refeição)
Health insurance
Dental insurance
Gympass
Private pension plan
Transportation allowance
Allya
Home office allowance
Unlimited access to a variety of courses from our Localiza University
Internal training and development programs
Discount on vehicle purchase and rental

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital Media StrategyCampaign ManagementConversion Rate OptimizationGoogle Analytics 4Advanced Excel

Soft Skills

Analytical MindsetCommunication SkillsCollaboration SkillsAdaptabilityOwnership

Certifications

Bachelor’s Degree