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Performance Marketing Specialist
movimentumPerformance Marketing Specialist managing ad campaigns focusing on Meta and Google Ads. Creating high-performing creatives and optimizing campaigns based on data analysis.
About the role
Key responsibilities & impact- Create and split-test high-performing ad creatives and messaging
- Manage and scale Meta Ads campaigns with effective targeting strategies
- Run Google Search Ads focused on high-intent keyword targeting
- Optimize landing pages to improve conversion rates
- Analyze campaign performance and continuously optimize based on data
- Build email nurture and drip campaigns (bonus)
Requirements
What you’ll need- Proven experience managing profitable Meta and Google Search Ads campaigns
- Strong understanding of ad creative testing and messaging strategy
- Experience with landing page optimization and conversion rate optimization (CRO)
- Analytical mindset with a data-driven approach to decision-making
- Excellent communication skills and ability to work independently
Benefits
Comp & perks- Fully remote, flexible schedule
- High ownership and direct impact on company growth
- Opportunity to work with an active team in Web3 marketing
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Ad Creative TestingCampaign Performance AnalysisTargeting StrategiesHigh-Intent Keyword TargetingEmail Nurture Campaigns
Soft Skills
Excellent Communication SkillsAnalytical MindsetIndependent Work