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Performance Marketing Specialist
movimentumPerformance Marketing Specialist managing ad campaigns focusing on Meta and Google Ads. Creating high-performing creatives and optimizing campaigns based on data analysis.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing Meta and Google Search Ads campaigns, with a strong focus on ad creative testing, landing page optimization, and data-driven decision-making. Excellent communication skills support effective collaboration and independent work.
Highest-signal resume keywords
Meta Ads ManagementGoogle Search Ads ManagementLanding Page OptimizationConversion Rate Optimization (CRO)Data-Driven Decision-Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Ad Creative TestingCampaign Performance AnalysisTargeting StrategiesHigh-Intent Keyword TargetingEmail Nurture Campaigns
Soft Skills
Excellent Communication SkillsAnalytical MindsetIndependent Work
About the role
Key responsibilities & impact- Create and split-test high-performing ad creatives and messaging
- Manage and scale Meta Ads campaigns with effective targeting strategies
- Run Google Search Ads focused on high-intent keyword targeting
- Optimize landing pages to improve conversion rates
- Analyze campaign performance and continuously optimize based on data
- Build email nurture and drip campaigns (bonus)
Requirements
What you’ll need- Proven experience managing profitable Meta and Google Search Ads campaigns
- Strong understanding of ad creative testing and messaging strategy
- Experience with landing page optimization and conversion rate optimization (CRO)
- Analytical mindset with a data-driven approach to decision-making
- Excellent communication skills and ability to work independently
Benefits
Comp & perks- Fully remote, flexible schedule
- High ownership and direct impact on company growth
- Opportunity to work with an active team in Web3 marketing