Marketing Operations

• Perform administrative functions including copying, filing, and scheduling meeting rooms and equipment.
• Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.
• Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.
• Ensure other members of the department follow the QMS, regulations, standards, and procedures.
• Perform other work-related duties as assigned.

Marketing Operations Intern

• Own and evolve the planning cadence for SPECS Marketing
• Manage the structure and flow of key leadership meetings
• Partner with SPECS Marketing leadership to translate business goals into clear plans
• Lead the operational backbone for SPECS launches and major marketing moments
• Drive cross-functional coordination across Product, Creative, Comms, Media
• Partner with Marketing leadership and Finance to support budget planning
• Define and run the reporting rhythm for SPECS Marketing
• Own and improve the operating model for agencies and external vendors
• Act as a trusted operator and thought partner to SPECS Marketing leadership

Manager, Marketing Operations

• Design, build, and maintain multi-system automation workflows.
• Build and maintain predictive scoring models for accounts and people.
• Own the data modeling and integration work required.
• Architect and implement automated outreach and lifecycle automation.
• Manage and optimize the cost and credit efficiency of automated workflows.
• Partner with GTM stakeholders across marketing, sales development, and partnerships.

Senior GTM Engineer, Marketing Operations

• Lead recurring reviews of marketing automation processes with internal stakeholders and functional leaders to identify areas for improvement, optimization, and innovation
• Track, analyze, and report on marketing campaign performance to inform strategic decisions
• As the marketing technology subject matter expert, configure and manage the software stack to ensure seamless execution of campaigns and strategies. Including, but not limited to, workflow and automation setup, fields/forms customization, system-wide rules configuration, website content updates, and user roles/permissions setup
• Ensure compliance with data privacy regulations and other relevant regulatory requirements such as GDPR, CCPA and ADA while monitoring best practices within marketing operations
• In cases where additional configuration support is required, evaluate, engage, and manage consultants who are software subject matter experts
• Translate business needs into system requirements and ensure that these are clearly communicated to and understood by IT, consultants and/or software vendors
• Develop and execute test plans to ensure newly implemented features are functioning as intended
• Provide training and mentoring to marketing staff on best practices and using new features
• Monitor system performance, quickly identify and resolve software/process problems and provide regular system performance trend reports
• Proactively evaluate upcoming software releases for potential impacts to production environment and new feature adoption opportunities, obtain stakeholder alignment on the most impactful features, and lead the testing and implementation of any new features
• Maintain a prioritized list of SkinSpirit specific feature requests submitted to software vendors and negotiate the business case for them to be built
• Project manage the implementation of any new software, including evaluation, contract negotiation, implementation and ongoing renewals
• Collaborate with cross-functional teams to align marketing initiatives and facilitate continuous improvement (for example, Clinic Operations, Information Technology, Learning & Development)
• Ongoing optimization of the marketing software budget by managing licenses, usage, and value for investment ensuring spending is aligned with strategy and objectives
• Conduct market research and competitive analysis to stay ahead of industry trends and inform marketing strategies

Marketing Operations Manager

• Own and optimize Zapier’s marketing operations infrastructure, including campaign operations, lead management, attribution, automation, and reporting.
• Partner with Demand Gen, Product Marketing, Sales, and RevOps to ensure seamless lead flow, accurate data capture, and efficient funnel management.
• Build and maintain scalable processes and systems improving campaign execution, reporting accuracy, and operational efficiency.
• Manage marketing automation and CRM workflows, including lead scoring, routing, lifecycle management, segmentation, and nurture programs.
• Develop dashboards and reporting frameworks for funnel performance, campaign effectiveness, pipeline contribution, and ROI.
• Identify operational bottlenecks and proactively recommend improvements increasing speed, scalability, and marketing impact.
• Support experimentation and growth initiatives ensuring clean data, reliable attribution, and operational readiness.
• Document processes, establish operational best practices, and create durable systems for scalable marketing organization.
• Collaborate with external vendors and internal systems teams to evaluate, implement, and optimize marketing technology and tooling.
• Drive alignment across Marketing, Sales, and RevOps through strong communication, operational rigor, and shared visibility into performance metrics.

Senior Manager, Marketing Operations

• Independently build and execute standard, custom, and dynamic multichannel marketing campaigns across email, SMS, push, direct mail, and web, primarily in Iterable and Salesforce.
• Support and maintain complex workflows, segmentation logic, suppressions, and dynamic content for both enrollment and lifecycle programs.
• Own and refine asset partnerization workflows (e.g., Figma-based variants for specific partners/health plans), including checklists and guardrails to keep content compliant and on-brand.
• Improve build efficiency and reliability through reusable components, documentation, and light automation/AI (e.g., QA helpers, asset diffing, versioning support).
• Define operational approaches for special projects and ambiguous cross-functional requests, recommending scalable patterns over one-off builds.
• Act as a first- or second-line troubleshooter for build-related issues (audience logic, journey routing, template behavior), partnering closely with GROMO QA, MarTech, and product/engineering when upstream data or platform issues are suspected.
• Advise partners (Acquisition, Enrollment, PALM, Creative) on the technical feasibility and tradeoffs of campaign ideas, and recommend build designs that balance speed, scale, and maintainability.
• Prioritize work autonomously, managing build dependencies across campaigns, content updates, and custom/templated work while hitting agreed SLAs.
• Partner with marketing, data, engineering, and MarTech to align builds with upstream systems and data contracts, ensuring we design for long-term flexibility rather than short-term hacks.
• Provide documentation and training on your focus areas (channels, templates, partnerization flows, or automation tools) so other builders can flex into them when needed.
• Share progress, learnings, automations or process improvements with the Growth organization and GROMO leadership.

Associate Manager, Growth Marketing Operations

• Execute the marketing operations roadmap, translating business priorities into scalable systems and process improvements
• Own day-to-day management and optimization of the marketing tech stack, including Marketo, Salesforce, 6sense, Apollo, ZoomInfo, Qualified, and supporting tools
• Orchestrate data flow and integrations across the GTM stack (e.g., enrichment, routing, intent signals, and campaign activation tools)
• Build and maintain lead management infrastructure (scoring, routing, lifecycle stages, SLAs) with strong QA and governance standards
• Ensure accurate campaign tracking and performance measurement across channels (LinkedIn, web, conversational marketing, etc.)
• Partner with Demand Gen to operationalize campaign execution and improve consistency, speed, and data integrity
• Support intent-based and account-based workflows leveraging tools like 6sense and Qualified
• Maintain and improve data quality across systems, leveraging tools such as RingLead and enrichment providers
• Develop and maintain funnel reporting and performance insights (MQL → SQL → pipeline → revenue) in partnership with RevOps
• Identify and implement AI-driven solutions to improve efficiency, campaign execution, lead management, and reporting
• Evaluate and integrate emerging GTM and AI tools into the existing marketing operations stack where they create clear leverage
• Manage offshore resources and third-party consultants, driving prioritization, accountability, and delivery quality

• Serve as the primary owner and administrator of Marketo, Adobe Experience Cloud, and related integrations, ensuring platform health, governance, and continuous optimization.
• Lead the roadmap for MarTech stack expansion, including evaluation and onboarding of AI-powered tools and emerging automation capabilities.
• Maintain documentation of system architecture, integrations, data flows, and operational processes.
• Architect, build, and optimize end-to-end email marketing journeys and nurture programs within Marketo and Salesforce Marketing Cloud.
• Design and implement automated workflows that support lead lifecycle management, segmentation, scoring, and routing.
• Partner with Demand Gen and Content teams to translate campaign strategies into scalable, personalized automation programs.
• Own deliverability, compliance (CAN-SPAM/CASL), and list hygiene practices across all email platforms.
• Own and optimize the Marketo–Salesforce CRM integration, ensuring reliable data sync, field mapping accuracy, and bi-directional data integrity.
• Collaborate with Sales Operations and IT to troubleshoot integration issues, implement enhancements, and support new use cases.
• Define and enforce data governance standards across connected platforms.
• Identify, evaluate, and implement AI-powered marketing tools that improve content personalization, campaign optimization, and operational efficiency.
• Develop workflows and enablement resources to drive AI tool adoption across the marketing team.
• Stay current on the rapidly evolving AI/MarTech landscape and bring forward-looking recommendations to marketing leadership.
• Define and track KPIs across the MarTech stack, delivering regular performance insights to marketing leadership.
• Partner with Analytics to build dashboards that connect marketing technology performance to pipeline and revenue outcomes.
• Lead ongoing A/B testing and experimentation programs to improve campaign performance and platform utilization.
• Act as the internal MarTech subject matter expert—training team members, advising on best practices, and supporting campaign execution teams.
• Support the cetera.com modernization initiative with marketing technology requirements, tracking implementation, and platform alignment.
• Manage vendor relationships, contracts, and renewals for MarTech platforms in partnership with Procurement and Finance.

Senior Marketing Technology Manager

• Own the marketing ops tech stack end-to-end, with HubSpot as the foundation - from initial buildout to ongoing optimization
• Design and implement lifecycle marketing infrastructure: lead scoring, nurture flows, segmentation, and lifecycle stage definitions
• Partner closely with RevOps to align on funnel definitions, handoff criteria, attribution models, and reporting
• Build and maintain campaign operations workflows - UTM governance, list management, form strategy, and data hygiene
• Own marketing performance reporting and dashboards, giving the team clear visibility into pipeline contribution, channel performance, and campaign ROI
• GTM Engineering: build lightweight automations and integrations that connect marketing tools, enrich data, and eliminate manual work - using tools like Clay, Zapier, n8n, or custom API workflows
• Use AI-powered tooling to scale personalization, automate outreach sequences, and accelerate campaign execution
• Build and maintain data pipelines that keep HubSpot clean and in sync with the rest of the stack (Salesforce, Segment, warehouse, etc.)
• Establish the processes and documentation that will scale with the team as we grow
• Evaluate and manage marketing tools and integrations across the stack

AI Marketing Operations Manager

• Serve as the primary administrator for Marketo, including integrations, lifecycle and scoring, programs, and database management
• Own Demandbase and LeanData end to end, including audience logic, routing rules, and Salesforce syncs
• Maintain and improve the integration layer across tools such as Tray.io, Knak, and webhook-based event platforms
• Evaluate, implement, and onboard new tools as the martech stack evolves
• Identify where AI can create meaningful leverage in marketing operations and help design practical, governed solutions
• Partner on workflows that help the marketing team execute more efficiently and effectively
• Trace how data is populated across sync rules, API writes, smart campaigns, and manual processes
• Partner with the marketing analyst on reporting needs and provide context for how data is generated and maintained
• Maintain database health, including deduplication, field hygiene, lifecycle-driven archival, and compliance-related subscription logic
• Build documentation and enablement that campaign managers, BDR partners, and RevOps stakeholders can actually use
• Translate system logic into clear guidance for GTM teams
• Stay close to where martech is heading and bring a strong point of view to stack decisions and operational design

• Employ search marketing tactics, analyze web metrics, and develop recommendations to increase visibility to target markets
• Build and maintain lead nurture efforts that deliver high quality marketing qualified leads that are ready to buy
• Research conditions in our markets in order to gather information and insights that drive marketing strategy
• Provide operational support to the marketing team, including our new verticals team
• Build and optimize demand generation, nurture, and marketing systems initiatives to help accelerate Pilot’s revenue trajectory
• Effectively utilize Pilot’s marketing technology and provide strategic guidance to sales and marketing on programs, performance and anything revenue related
• Help Pilot build a repeatable, scalable revenue generation machine
• Analyze and monitor lead volume and quality
• Maintain a healthy, functioning Marketo instance including lead scoring, lifecycle automation, audience segments, nurture programs and integrations with other systems
• Build chatbots, marketing campaigns, forms and other lead capture mechanisms

Senior Marketing Operations Manager

• Manage and expand GoTu's internal AI teammate infrastructure, including routing logic, prompt maintenance, and performance monitoring
• Build and optimize marketing automation workflows in HubSpot, sequences, lead scoring, lifecycle stages, and cross-channel triggers for both dental offices and dental professionals
• Develop AI-powered content operations pipelines: from brief generation and SEO/AEO workflows to drafting, QA, and publishing automation
• Own the marketing data stack, maintaining clean attribution, UTM governance, and pipeline reporting across HubSpot, Snowflake, and Hex/Tableau
• Collaborate with demand gen on channel infrastructure: LinkedIn, Meta, Bing, job board integrations, and direct mail workflows
• Build and maintain current AI-native systems and AI engagement tools (conversational AI, onboarding flows)
• Support scraper pipelines and licensing data infrastructure that feed GTM targeting and ICP signal frameworks
• Document all systems, maintain SOPs, and enable the broader marketing team to operate autonomously within the systems you build

AI & Marketing Operations Manager

• Design, implement, and test AI agents that automate and augment Marketing workflows across planning, execution, and performance reporting.
• Collaborate with Marketing, Marketing Operations, and Analytics partners to translate campaign and program requirements into clear technical specifications for AI agents.
• Integrate AI agents with existing marketing tools and platforms (such as marketing automation, CRM, analytics, and collaboration tools) using APIs and relevant SDKs.
• Build prompt flows, decision logic, and guardrails to ensure AI agents are accurate, on-brand, and aligned with marketing policies and governance.
• Analyze agent performance, gather stakeholder feedback, and iterate on designs to improve speed, accuracy, usability, and marketing impact.
• Document agent architectures, configurations, and usage guidelines to support onboarding, adoption, and ongoing maintenance by the Marketing team.
• Support experimentation and prototyping of new AI use cases that enhance campaign effectiveness, audience engagement, content production, and insight generation.

• Conduct audits of Marketo programs and data flows
• Launch email nurture engines for different audiences
• Build reporting infrastructure for tracking marketing impact
• Collaborate with marketing team on various projects

• Own the global MarTech and AdTech stack, including Marketo (or equivalent MAP), Salesforce, LinkedIn, Google, Meta, GTM, data warehouses, and BI platforms, ensuring scalable, reliable architecture across regions and products
• Design and maintain end-to-end lead-to-revenue infrastructure, including real-time data flows across channels, markets, and lifecycle stages
• Establish and govern global tracking standards for GTM, pixels, server-side tracking, and event-based conversion frameworks across all digital properties
• Define and enforce attribution hygiene (UTMs, taxonomy, naming conventions) to enable clean cross-channel, regional, and segment reporting
• Lead global ad operations and tagging governance, ensuring accurate attribution, optimization signals, and privacy-compliant measurement
• Build QA, monitoring, and diagnostic frameworks to proactively detect data loss, misfires, and attribution or lead-flow issues
• Partner cross-functionally (RevOps, Sales Ops, Legal, Security, Data) to operationalize compliant, consent-aware, privacy-first tracking and lifecycle processes
• Own marketing-to-revenue measurement models, including lifecycle stage definitions, SLAs, lead scoring, routing, and enrichment strategies
• Develop executive-level reporting and insights, covering pipeline health, velocity, ROI, and LTV/CAC by channel, region, and segment
• Enable downstream optimization and experimentation, including A/B testing, performance modeling, forecasting, and cohort analysis tied to revenue impact
• Own global lead management operations, including lead capture, validation, enrichment, deduplication, ABM support, and opportunity influence tracking
• Drive global scale, enablement, and reliability through standardized runbooks, training, documentation, and localized execution while maintaining global data and measurement standards

• Be a strategic partner to the Marketing org: Act as a right-hand partner to marketing leadership and campaign managers, solving problems, building scalable processes, and bringing structure to complex decisions.
• Run the marketing engine: Own the day-to-day execution and hygiene of our marketing operations, from campaign setup and lead routing to database management and performance audits.
• Architect for scale: Design and maintain a best-in-class marketing tech stack - including automation (Marketo), enrichment, attribution, and routing workflows - that enable scalable, high-performing marketing programs.
• Be the insights powerhouse: Own marketing data from source to boardroom. You’ll define data structures, build dashboards, and run deep-dive analyses to surface insights that sharpen our GTM execution.
• Partner cross-functionally: Work hand-in-hand with GTM Systems, Sales Ops, Growth, and Analytics Engineering to ensure marketing is fully integrated across the funnel.
• Drive strategic initiatives: Lead cross-functional projects, from refining lead scoring and funnel stage definitions to implementing self-service campaign tooling or launching our CDP.
• Stay ahead of the curve: Monitor martech & AI trends, surface what’s next, and bring a POV on how we can level up tools, processes, reporting, and how we leverage AI.

• Own email automation, campaign operations, marketing technology, and analytics to support marketing initiatives
• Ensure all marketing efforts are measurable, optimized, and continuously improving
• Streamline marketing team operations to support initiatives that drive growth, enhance brand presence, and improve conversion metrics
• Manage campaign execution from setup through launch, ensuring accuracy and effectiveness
• Coordinate external vendors to support marketing initiatives and campaign execution
• Oversee marketing platforms and tools to ensure they are effectively supporting team needs
• Support website and content operations to ensure alignment with marketing campaigns and initiatives
• Build and maintain the systems, processes, and performance infrastructure that power marketing efforts
• Balance strategic ownership of marketing operations with day to day execution to keep campaigns running effectively

Marketing Operations Lead

• Build, manage, and troubleshoot marketing automations and workflows in GoHighLevel — including contact segmentation, pipelines, lifecycle stages, and custom fields
• Lead the hands-on migration of workflows, automations, and email assets from HubSpot to GoHighLevel
• Maintain and troubleshoot integrations across GHL, HubSpot, Intercom, and Zapier
• Build, edit, and maintain landing pages across Webflow, ClickFunnels, and GoHighLevel
• Set up new pages from templates, duplicate and customize pages, manage domains
• Pull data from Google Analytics, HubSpot, GHL, and other platforms to compile weekly/monthly marketing metrics in Google Sheets
• Manage our affiliate program in PartnerStack (new offers, performance data, partner comms)
• Support content scheduling, podcast production logistics, and social media operations. No content creation required.

Marketing Ops Specialist – GoHighLevel

• Maintain, optimize, and scale our core Marketo instance
• Own the creation and maintenance of documentation
• Help build the foundation for AI orchestration
• Troubleshoot and resolve issues related to marketing automation and lead management
• Identify opportunities for automation and efficiency gains in marketing operations

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