Marketing Operations

• Oversee CRM system configuration, user access, data governance, reporting, integrations, vendor coordination, and ongoing platform enhancements.
• Lead data-quality initiatives, including contact management, deduplication, data remediation, imports, audits, and ongoing maintenance of CRM records and marketing databases.
• Develop and deploy training videos and materials for the CRM system to increase engagement tracking contacts, interactions, and business development activities.
• Evaluate legal industry website trends and recommend enhancements that keep the Firm's online presence current and competitive.
• Stay current on evolving technologies, features, and tools, while educating attorneys and marketing professionals on best practices.
• Manage marketing technology components related to events, email campaigns, RSVP tracking, contact segmentation, mailing lists, and campaign performance reporting.
• Track, report on, and assess website data to create actionable business development initiatives.
• Maintain project timelines, respond to attorney requests, and execute on initiatives discussed at stakeholders' meetings.
• Utilize Excel skills to sort and upload bulk data into CRM.
• Evaluate and recommend new marketing technologies to enhance business development and branding efforts.
• Partner with peers and the Chief Marketing and Business Development Officer and assist in the development of client alerts, blog posts, social media posts, and other miscellaneous marketing tasks.

Marketing Technology Specialist

• Own marketing’s use of our marketing automation and CRM platform, serving as the go-to owner for building effective marketing lists, audience segmentation, and data-driven targeting.
• Build and maintain marketing automation: workflows, nurture sequences, email programs, forms, and landing pages.
• Own marketing data hygiene, list quality, segmentation logic, and email deliverability so outreach reaches the right people and performs.
• Own the marketing reporting and attribution infrastructure (clean data and reliable dashboards) in coordination with Demand Generation, who owns the pipeline and revenue narrative.
• Support the evaluation, selection, and migration of martech/CRM tools as the stack evolves, and partner with the DemandGen on platform governance.
• Operationalize multi-channel and ABM campaigns designed with Demand Generation, building the target-account lists, audiences, sequences, and tracking that bring them to life.
• Execute campaign setup, QA, launch, and reporting across channels.
• Source, plan, manage, and execute the full calendar of marketing events from concept through post-event follow-up.
• Serve as the day-to-day owner of the company website, including content updates, page builds, landing pages, and ongoing maintenance.
• Set the editorial strategy and calendar of the content engine and build workflows that let contributors produce consistently at scale.
• Act as the primary point of contact and project manager for external partners, managing scopes, timelines, deliverables, and budgets across vendors.

Senior Manager, Marketing Operations – Programs

• Ensure scalable configuration, implementation and maintenance of all marketing programs within Marketo
• Provide day-to-day end user support on list imports, mass updates, Marketo Insights
• Provide team lead support to assign out tickets, coordinate project efforts and prioritization
• Partner with Corporate and Revenue Marketing Teams helping with campaign strategy kickoffs
• Ensure email and SPAM compliance to manage deliverability up-time
• Serve as liaison between internal teams, providing needed information and fulfilling requests
• Ensure the demand funnel including lead scoring and lead lifecycle is working properly
• Manage key integrations with Marketo, ensuring proper flow and connection

Marketing Operations Specialist

• Plan and execute end-to-end marketing automation campaigns, including lead nurturing, scoring, and lifecycle management.
• Brainstorm, execute, and measure growth experiments within Marketo to optimize performance.
• Partner with Product Marketing and Field Marketing to build targeted programs and secure required campaign assets.
• Maintain and optimize data hygiene, enrichment, progressive profiling, and data governance.
• Ensure all marketing activities comply with international spam and data privacy regulations.
• Identify database optimization opportunities to accelerate lead and pipeline growth.
• Manage the integration of internal and third-party tools with our marketing automation platform.
• Collaborate with Sales Operations on cross-functional projects to troubleshoot data exchange issues between systems.
• Investigate, evaluate, and adopt new platforms or tools to support scaling marketing needs.
• Gather detailed business requirements from marketing, sales, and tech teams to meet business objectives.
• Analyze campaign performance, track end-to-end lead attribution, and deliver actionable reports to key stakeholders.
• Use data-driven insights to optimize time-to-market speed and campaign efficiency.

Marketing Automation Manager

• Own the end-to-end execution of firmwide email marketing campaigns.
• Build and deploy marketing emails using approved templates and finalized content.
• Manage email scheduling, deployment, testing, quality assurance, and delivery.
• Develop and maintain audience segmentation strategies to improve targeting and constituent engagement.
• Design and maintain scalable list structures that support ongoing segmentation and personalization efforts.
• Manage the firm's marketing email calendar and coordinate deployment schedules across campaigns.
• Monitor email volume and audience exposure to minimize constituent fatigue and optimize engagement.
• Recommend campaign send dates, send times, audience segments, and deployment strategies based on performance data and industry best practices.
• Analyze campaign results and provide performance insights, recommendations, and optimization opportunities to Strategic Marketing Managers.
• Develop recurring executive-level reporting and recommendations for the Vice President of Marketing regarding overall email performance and trends.
• Design, build, and optimize automated marketing workflows and nurture programs within HubSpot.
• Support campaign execution through email automation, workflow development, audience segmentation, and lead routing.
• Build and maintain landing pages, forms, automated follow-up sequences, and campaign assets within HubSpot.
• Collaborate with web, sales, and marketing teams to ensure seamless lead capture and engagement experiences.
• Continuously identify automation opportunities that improve efficiency, scalability, and campaign effectiveness.
• Serve as the primary HubSpot administrator and internal platform expert.
• Provide technical support, troubleshooting, and user assistance across the firm.
• Manage user permissions, access requests, and system governance in partnership with Information Technology.
• Administer HubSpot forms, workflows, automation rules, notifications, and data processes.
• Manage and troubleshoot HubSpot-Salesforce integrations and support future platform enhancements.
• Evaluate and recommend new HubSpot capabilities, tools, and process improvements that increase platform utilization and business value.
• Ensure platform health, reliability, security, and operational effectiveness.
• Manage audience lists, imports, exports, segmentation, and database organization.
• Support sales and SDR teams through list creation, campaign support, and CRM process improvements.
• Support lead routing, lead handoff processes, and sales enablement workflows.
• Monitor and improve CRM data cleanliness and consistency.
• Create and maintain dashboards and reports for Strategic Marketing Managers, Sales Directors, and Marketing Leadership.
• Track and report on marketing-sourced opportunities and marketing-influenced opportunities.
• Deliver campaign-level reporting and performance analysis across email, automation, and lead generation programs.
• Serve as the primary HubSpot data expert supporting executive reporting initiatives.
• Provide ad hoc analyses and reporting to support business and marketing decisions.
• Partner with leadership to evolve attribution and campaign measurement frameworks.
• Develop and maintain operational documentation, process guides, knowledge articles, and training materials.
• Drive continuous improvement initiatives that increase operational efficiency and marketing effectiveness.

Senior Marketing Automation Specialist

• Own lifecycle marketing strategy end-to-end: acquisition follow-up, application drop-off recovery, onboarding, activation, retention, and win-back across Flex's product suite
• Draft and own lifecycle messaging and copy directly
• Partner with Product to define and maintain clear ownership boundaries
• Partner directly with Engineering and Data to design event-based triggers and data architecture
• Build and own Braze infrastructure
• Design and maintain the Segment-to-Braze data pipeline
• Develop the measurement framework for lifecycle marketing
• Bring judgment on prioritization and sequencing
• Ensure lifecycle communications meet the compliance and disclosure standards

Lifecycle Marketing Operations Manager

• Write engaging outreach emails that resonate with our target professional audiences
• Supports email marketing campaigns and lead routing
• Handles day-to-day marketing automation tasks
• Manages marketing databases and basic reporting
• Manage an advanced funnel of leads, ensuring regular communication
• Test and measure new outreach and marketing strategies for list-building and conversion
• Work closely with company leadership to develop and execute growth strategies
• Use data to inform growth decisions, continually optimizing for success

• Serve as the product administrator for InterAction, defining the roadmap, prioritizing enhancements, and managing the platform lifecycle.
• Lead the firm’s migration to InterAction enhancements, including planning, data readiness, testing, user adoption, and vendor coordination.
• Partner with Data Specialist, BD to align CRM capabilities with client development strategy, key client programs, attorney engagement and relationships and firm adoption.
• Oversee all aspects of CRM administration, including configuration, data governance, integrations, and system performance.
• Establish and enforce data quality standards, governance policies, and firmwide data stewardship practices.
• Conduct complex data audits, imports/exports, and advanced reporting using PowerBI and other InterAction tools.
• Manage vendor relationships with LexisNexis, Cirrom and other technology partners.
• Develop and deliver training programs for attorneys, assistants, and BD staff.

CRM and Marketing Technology Administrator

• Drive the execution and optimization of multi-channel marketing campaigns
• Identify opportunities to apply AI/LLM-based tools to marketing operations workflows and prototype solutions independently
• Build predictive lead scoring models and automated content or subject line personalization
• Document workflows and keep the team's automation framework current
• Own data hygiene standards for lead source and campaign metadata
• Enforce QA processes for email deliverability and accuracy
• Ensure workflows comply with GDPR/CCPA
• Collaborate with Marketing Analytics on reporting needs and campaign performance tracking
• Partner with Platform Ops on tool integrations

Senior Marketing Operations Specialist

• Own the end-to-end Marketing Operations strategy for a scaled organization, balancing flexibility with governance
• Act as the primary Marketing Ops partner to senior marketing leadership
• Own and actively manage the marketing technology stack (e.g., Dreamdata, Marketo, and related tools)
• Responsibilities include Marketo configuration and optimization such as multi-market MQL rule automation, data flow and synchronization between Marketo and Salesforce, automated email trigger and nurture setup, event lead imports, and lead routing and tracking
• Configure, optimize, and troubleshoot systems to support campaigns, launches, and lifecycle programs including email, landing pages, and lead flows
• Ensure data quality, integrations, and system performance across tools through thorough QA of all implementations
• Lead vendor selection, renewals, and day-to-day tool optimization
• Establish and maintain scalable workflows, templates, and operating rhythms
• Identify gaps in the marketing technology stack and recommend tools to improve efficiency, capability, and scale
• Identify operational bottlenecks and design solutions that scale globally and work across functions
• Partner closely with the CRM and RevOps teams to manage approvals, releases, and cross-tool dependencies
• Drive automation and standardization while maintaining flexibility where needed to support growth
• Enable segmentation, regional execution, and localization from an operational and systems perspective
• Design, build, and continuously optimize workflows, processes, and automation supporting marketing campaigns and lifecycle programs
• Define and own marketing and funnel metrics across the full customer journey
• Build and maintain executive-ready dashboards and recurring performance reporting
• Deliver insights that inform investment decisions, strategy, optimization, and campaign performance
• Partner closely with RevOps and Finance on attribution, pipeline, and ROI measurement
• Serve as a trusted operational partner to Growth Marketing, Sales Ops, RevOps, Finance, Product, and Regional Marketing teams
• Align on data definitions, KPIs, SLAs, and handoffs across GTM teams

Senior Marketing Operations Manager

• You’ll support and execute multi-channel marketing campaigns across email, digital, print, and social—ensuring accuracy, timeliness, and alignment with business goals.
• You’ll design and manage automated marketing journeys, including decision splits, workflows, and triggered communications that create seamless member experiences.
• You’ll work within platforms like Salesforce Marketing Cloud and other automation tools to build, deploy, and optimize campaigns and templates.
• You’ll lead QA efforts on campaigns and journeys, ensuring every communication is error-free, functional, and ready for delivery.
• You’ll build and refine marketing processes to improve efficiency, consistency, and scalability across campaigns.
• You’ll help develop marketing plans, draft project briefs, manage timelines, and coordinate with stakeholders to keep initiatives on track.
• You’ll analyze campaign performance using established metrics, providing insights that improve future automation and targeting strategies.
• You’ll partner with marketing teams, data engineers, and cross-functional stakeholders to translate business needs into automated solutions.
• You’ll communicate with internal teams and external partners to ensure alignment and successful campaign execution.
• You’ll assist with tracking budgets, managing project logistics, and ensuring deliverables are completed on time and within scope.

• Serve as a core member of the Marketing Leadership team — helping set the strategic agenda, shaping priorities, and bringing structured thinking and a steady hand to the organization's biggest decisions and most ambiguous problems
• Translate the CMO's vision into a clear, coherent strategy for the marketing organization, framing the hardest problems, developing options and recommendations
• Design and run the operating system for the marketing organization ensuring decisions happen on schedule and alignment is built in
• Own the annual and quarterly planning process and OKR discipline, translating the Marketing team’s strategic intent into clear priorities, milestones, and measurable outcomes across teams
• Own marketing budget and headcount planning in partnership with Finance/FP&A
• Champion new ways of working across marketing by harnessing AI to reinvent how a world-class marketing organization operates
• Drive strategic initiatives end to end — defining the plan, standing up the operating model, and program-managing execution from 0 to 1 on the organization's highest-priority bets
• Build and maintain strong cross-functional relationships across Marketing, Sales, Revenue Operations, Strategy team, Product, and Finance

Marketing Strategy and Operations Lead

• Optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels.
• Define and monitor core Key Performance Indicators across the demand generation motion, building dashboards and delivering actionable insights to executive leadership.
• Own the operational foundation of Demand Generation. Understand what tools to use and when to use them to drive Marketing Qualified Leads (MQL) volume for the Sales team.
• Drive strong Marketing-Sales alignment by translating frontline sales insights into actionable strategies that accelerate pipeline growth and conversion.
• Partake in operationalizing strategic initiatives in support of the broader Go-to-Market (GTM) team - sometimes, as a project leader, other times, as a key contributor.
• Develop and execute a customer segmentation strategy based on behavioral, firmographic, and intent data to power effective, multi-channel marketing campaigns.

• Own the technical vision, architecture, and roadmap for Marketo within the enterprise technology stack
• Ensure platform scalability, performance, security, and governance
• Design and implement advanced Marketo configurations beyond standard administration
• Partner with Marketing, Sales Operations, IT, and Analytics on end-to-end lifecycle and automation initiatives
• Lead, mentor, and develop a team of Marketing Automation Platform Administrators

Manager, Marketing Automation – Marketo

• Lead recurring reviews of marketing automation processes with internal stakeholders and functional leaders to identify areas for improvement, optimization, and innovation
• Track, analyze, and report on marketing campaign performance to inform strategic decisions
• As the marketing technology subject matter expert, configure and manage the software stack to ensure seamless execution of campaigns and strategies.
• Ensure compliance with data privacy regulations and other relevant regulatory requirements such as GDPR, CCPA and ADA while monitoring best practices within marketing operations
• In cases where additional configuration support is required, evaluate, engage, and manage consultants who are software subject matter experts
• Translate business needs into system requirements and ensure that these are clearly communicated to and understood by IT, consultants and/or software vendors
• Develop and execute test plans to ensure newly implemented features are functioning as intended
• Provide training and mentoring to marketing staff on best practices and using new features
• Monitor system performance, quickly identify and resolve software/process problems and provide regular system performance trend reports
• Proactively evaluate upcoming software releases for potential impacts to production environment and new feature adoption opportunities
• Maintain a prioritized list of SkinSpirit specific feature requests submitted to software vendors and negotiate the business case for them to be built
• Project manage the implementation of any new software, including evaluation, contract negotiation, implementation and ongoing renewals
• Collaborate with cross-functional teams to align marketing initiatives and facilitate continuous improvement
• Ongoing optimization of the marketing software budget by managing licenses, usage, and value for investment ensuring spending is aligned with strategy and objectives
• Conduct market research and competitive analysis to stay ahead of industry trends and inform marketing strategies

Marketing Technology Manager

• Tackle complex Marketing initiatives across the Go-To-Market funnel
• Partner with Leaders in Marketing and Sales to identify growth opportunities
• Manage and optimize HubSpot and its interaction with Salesforce
• Define and uphold data governance across marketing systems
• Drive the evolution of pipe gen processes and marketing tech stack

Senior Marketing Operations Manager – BizTech

• Own the marketing tech stack and roadmap, evaluating new tools and replacing what isn't working as the function evolves.
• Serve as the source of truth on marketing performance, building dashboards and measurement systems that surface what's working and what's not.
• Translate performance data into executive-ready narratives that enable confident investment decisions.
• Reimagine marketing ops for where the function is going, using AI-native workflows and novel instrumentation rather than standard playbooks.
• Develop market intelligence that informs strategy and tactics, using internal data, public filings (Form D / ADV), and competitive analysis to identify growth opportunities and advise on market positioning.

Marketing Operations Lead

• Own marketing operations end-to-end
• Drive conversion rate optimization across the funnel
• Bring product marketing rigor to our GTM motion
• Build and run customer marketing programs
• Serve as the team's operational backbone
• Use AI to accelerate your output

Marketing Manager – Marketing Ops Manager

• Manage the full project plan covering scope, milestones, deliverables, owners, and target dates.
• Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams.
• Establish a weekly status reporting cadence for the project team.
• Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams.
• Verify GA4 event tracking and UTM parameter continuity in collaboration with the Hubspot manager and other teams.
• Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager.
• Build and execute the launch day run-book.
• Own the operating system of the marketing team. Maintain the rhythm, the roadmap, and the workflows that allow eight specialists to ship work consistently.
• Run the marketing team operating cadence, including weekly status meetings, sprint planning sessions.
• Maintain the master marketing roadmap covering all active work-streams, including the website rebuild, the rolling 90-day content plan, office page refresh, AEO answer packs, proof block standardization, CTV expansion, the partnership network, flagship show production, and Clarity Products.
• Help with the project management platform (Asana) for the marketing team.
• Facilitate quarterly retrospectives to capture lessons learned and improve team performance.
• Own the data fabric and tracking infrastructure that connects every marketing channel to HubSpot/Salesforce. Audit and project manage the resolution of known integrity issues in partnership with the Lifecycle and HubSpot Manager.
• Project manage remediation of UTM tagging inconsistencies across paid, organic, content, and partner channels.
• Manage review cycles at key project milestones.
• Own the operational mechanics of the marketing budget. Allocation strategy and reallocation decisions remain with the Director of Marketing.
• Build and maintain the operational documentation that allows the marketing team to operate consistently as it scales.
• Maintain the location launch playbook for new market openings.
• Establish brand quality assurance processes for creative and content output.
• Build and maintain the new market launch playbook covering marketing infrastructure setup.
• Conduct quarterly process audits and identify improvement opportunities.
• Operate the bridge between Marketing and the Sales and Intake function. Make sure lead handoffs work, definitions stay aligned, and feedback flows in both directions.
• Partner closely with attorneys, legal staff, operations leaders, and business stakeholders to understand document requirements, workflows, and business processes.
• Collaborate with software developers, Salesforce administrators, and technology stakeholders to support effective integration between document automation platforms and Salesforce and other business systems.

Marketing Operations Manager

• Own the full HubSpot instance — workflows, contact lifecycle stages, lead scoring, list management, and integrations — with clear accountability for whether campaigns launch correctly and data flows cleanly
• Audit the current state of HubSpot within your first 30 days, document what's broken or missing, and build the backlog that drives your first 90 days of work
• Ensure consistent, reliable lead flow from form submission through HubSpot into Salesforce, with QA built into every campaign launch
• Partner with the demand gen manager on campaign execution, the BDR team on sequencing and enrichment plays, and PMM on coordinated campaign launches
• Build and own enrichment and signal playbooks using tools like Clay to accelerate BDR outreach and campaign personalization
• Identify and close the top gaps in the martech stack, then propose and ship net-new automations the team isn't running yet
• Document integrations and processes so the team has clear operational visibility into pipeline performance at all times

Marketing Operations jobs in California

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Marketing Technology Specialist

Senior Manager, Marketing Operations – Programs

Marketing Operations Specialist

Marketing Automation Manager

Senior Marketing Automation Specialist

Lifecycle Marketing Operations Manager

Marketing Operations Specialist

CRM and Marketing Technology Administrator

Senior Marketing Operations Specialist

Senior Marketing Operations Manager

Marketing Automation Manager

Marketing Strategy and Operations Lead

Senior Marketing Operations Manager

Manager, Marketing Automation – Marketo

Marketing Technology Manager

Senior Marketing Operations Manager – BizTech

Marketing Operations Lead

Marketing Manager – Marketing Ops Manager

Marketing Operations Manager

Marketing Automation Specialist