CRM and Marketing Technology Administrator

Haynes Boone London

CRM and Marketing Technology Administrator managing LexisNexis InterAction at a large law firm. Leading CRM strategy and collaborating with various stakeholders to enhance client engagement and data integrity.

Posted 7/9/2026full-timeDallas • California, Illinois, Texas, Virginia • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Serve as the product administrator for InterAction, defining the roadmap, prioritizing enhancements, and managing the platform lifecycle.
Lead the firm’s migration to InterAction enhancements, including planning, data readiness, testing, user adoption, and vendor coordination.
Partner with Data Specialist, BD to align CRM capabilities with client development strategy, key client programs, attorney engagement and relationships and firm adoption.
Oversee all aspects of CRM administration, including configuration, data governance, integrations, and system performance.
Establish and enforce data quality standards, governance policies, and firmwide data stewardship practices.
Conduct complex data audits, imports/exports, and advanced reporting using PowerBI and other InterAction tools.
Manage vendor relationships with LexisNexis, Cirrom and other technology partners.
Develop and deliver training programs for attorneys, assistants, and BD staff.

Requirements

What you’ll need

Deep experience administering CRM systems in a law firm, preferably LexisNexis InterAction (on‑prem and/or IA+)
Demonstrated success leading CRM platform upgrades or cloud migrations
Strong understanding of law‑firm BD processes, client teams, and marketing operations
Expertise in data governance, data modeling, reporting, and analytics
Led firmwide CRM training and adoption initiatives, developing role‑based learning paths, delivering attorney and staff training sessions, and creating clear documentation that increased active InterAction usage and data‑quality compliance across the firm.
Strong data manipulation, computer and information management skills, including knowledge of databases and database administration.
Strong reporting and data visualization skills.
Strong Microsoft Office skills (especially Outlook, Excel and PowerBI).

Benefits

Comp & perks

Health insurance
Wellness programs
Professional development opportunities
Flexible work environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM System AdministrationData ModelingData AuditsData ManipulationDatabase AdministrationReporting SkillsData VisualizationUser Training DevelopmentCloud MigrationData Quality Standards

Soft Skills

LeadershipCollaborationCommunication