Senior Marketing Operations Manager

Fieldwire by Hilti

Senior Marketing Operations Manager at Fieldwire overseeing marketing operations strategy and execution in a hybrid work environment. Ensuring efficient marketing processes and technology collaborations.

Posted 7/7/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in Marketing Operations and Revenue Operations with a focus on Marketo configuration, optimization, and data management. Proven ability to drive automation, establish scalable workflows, and deliver actionable insights to support marketing strategies in a B2B environment.

Highest-signal resume keywords

Marketo CertificationMarketing Technology Stack ManagementData Quality AssuranceAnalytical MindsetStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing OperationsRevenue OperationsCRM ExpertiseMarketing AutomationAnalytics ToolsData Flow ManagementLead RoutingCampaign OptimizationWorkflow DesignPerformance Reporting

Soft Skills

Executive CommunicationChange ManagementStrategic ThinkingProblem SolvingCollaboration

Tools & Technologies

MarketoSalesforceDreamdata

Certifications & Qualifications

Marketo Certified

Industry Keywords

B2BSaaSGTM OperationsLifecycle ProgramsSegmentation

About the role

Key responsibilities & impact

Own the end-to-end Marketing Operations strategy for a scaled organization, balancing flexibility with governance
Act as the primary Marketing Ops partner to senior marketing leadership
Own and actively manage the marketing technology stack (e.g., Dreamdata, Marketo, and related tools)
Responsibilities include Marketo configuration and optimization such as multi-market MQL rule automation, data flow and synchronization between Marketo and Salesforce, automated email trigger and nurture setup, event lead imports, and lead routing and tracking
Configure, optimize, and troubleshoot systems to support campaigns, launches, and lifecycle programs including email, landing pages, and lead flows
Ensure data quality, integrations, and system performance across tools through thorough QA of all implementations
Lead vendor selection, renewals, and day-to-day tool optimization
Establish and maintain scalable workflows, templates, and operating rhythms
Identify gaps in the marketing technology stack and recommend tools to improve efficiency, capability, and scale
Identify operational bottlenecks and design solutions that scale globally and work across functions
Partner closely with the CRM and RevOps teams to manage approvals, releases, and cross-tool dependencies
Drive automation and standardization while maintaining flexibility where needed to support growth
Enable segmentation, regional execution, and localization from an operational and systems perspective
Design, build, and continuously optimize workflows, processes, and automation supporting marketing campaigns and lifecycle programs
Define and own marketing and funnel metrics across the full customer journey
Build and maintain executive-ready dashboards and recurring performance reporting
Deliver insights that inform investment decisions, strategy, optimization, and campaign performance
Partner closely with RevOps and Finance on attribution, pipeline, and ROI measurement
Serve as a trusted operational partner to Growth Marketing, Sales Ops, RevOps, Finance, Product, and Regional Marketing teams
Align on data definitions, KPIs, SLAs, and handoffs across GTM teams

Requirements

What you’ll need

8+ years of experience in Marketing Operations, Revenue Operations, or GTM Operations
Must be Marketo Certified
Proven experience operating in a scaled B2B organization (SaaS or complex GTM preferred)
Deep, hands-on expertise with CRM, marketing automation, and analytics tools
Strong analytical mindset with the ability to turn data into actionable insights
Demonstrated ability to operate at both strategic and executional levels
Excellent stakeholder management and executive communication skills
Comfortable driving change, structure, and clarity in complex environments

Benefits

Comp & perks

corporate bonus which can range up to 30%