Senior Manager, Marketing Operations – Programs

Bridge

Senior Manager, Marketing Operations overseeing automation and CRM operations at a people-based marketing platform. Driving campaign strategy, execution, and reporting for successful marketing outcomes.

Posted 7/18/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $115,000 - $147,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing operations, including audience segmentation, marketing automation, and data hygiene, while effectively managing multi-channel campaigns and content strategies. Proficient in leveraging CRM platforms and analytics to drive marketing performance and reporting.

Highest-signal resume keywords

Marketing Automation ExpertiseAudience SegmentationData Hygiene ManagementEvent ManagementProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience SegmentationList BuildingWorkflows AutomationEmail MarketingLanding Page DevelopmentReporting InfrastructureMulti-Channel CampaignsWebsite ManagementContent StrategyBasic HTML/CSS

Soft Skills

Project ManagementSelf-StarterCollaborationCommunicationTime Management

Tools & Technologies

CRM PlatformsMarketing Automation ToolsWeb Analytics (e.g., GA4)SEO ToolsNo-Code Page Builders

Certifications & Qualifications

HubSpot CertificationMarketo CertificationSalesforce Certification

Industry Keywords

B2B MarketingDemand GenerationABM CampaignsContent EngineMarketing Reporting

About the role

Key responsibilities & impact

Own marketing’s use of our marketing automation and CRM platform, serving as the go-to owner for building effective marketing lists, audience segmentation, and data-driven targeting.
Build and maintain marketing automation: workflows, nurture sequences, email programs, forms, and landing pages.
Own marketing data hygiene, list quality, segmentation logic, and email deliverability so outreach reaches the right people and performs.
Own the marketing reporting and attribution infrastructure (clean data and reliable dashboards) in coordination with Demand Generation, who owns the pipeline and revenue narrative.
Support the evaluation, selection, and migration of martech/CRM tools as the stack evolves, and partner with the DemandGen on platform governance.
Operationalize multi-channel and ABM campaigns designed with Demand Generation, building the target-account lists, audiences, sequences, and tracking that bring them to life.
Execute campaign setup, QA, launch, and reporting across channels.
Source, plan, manage, and execute the full calendar of marketing events from concept through post-event follow-up.
Serve as the day-to-day owner of the company website, including content updates, page builds, landing pages, and ongoing maintenance.
Set the editorial strategy and calendar of the content engine and build workflows that let contributors produce consistently at scale.
Act as the primary point of contact and project manager for external partners, managing scopes, timelines, deliverables, and budgets across vendors.

Requirements

What you’ll need

Deep, hands-on marketing-operations expertise is essential (audience segmentation, list building, workflows/automation, email, forms, and landing pages), with the ability to apply it across platforms rather than reliance on a single tool.
Proficiency with a leading marketing automation/CRM platform
6+ years in marketing operations, marketing programs, or a closely related role, ideally in a B2B or technology environment.
Strong command of marketing data hygiene, segmentation logic, and email deliverability.
Experience building the reporting and attribution infrastructure that connects marketing activity to the funnel.
Experience operationalizing multi-channel and ABM campaigns (building audiences, sequences, and tracking) in partnership with a demand generation or growth counterpart.
Proven track record managing events end to end, including logistics and budgets.
Hands-on experience with website/CMS management.
Experience running a content engine: setting editorial calendars, briefing and directing freelance writers or contributors, and maintaining a consistent production cadence at scale.
Comfortable partnering with product marketing or similar stakeholders on content like customer stories, sales collateral, and launch materials.
Strong project management skills with the ability to juggle multiple workstreams and deadlines simultaneously.
Experience coordinating external agencies, freelancers, and vendors.
A self-starter who thrives in a lean, fast-moving team and is comfortable building processes and systems from scratch.
Experience evaluating, migrating, or standing up a new CRM or marketing automation platform.
Platform certifications (e.g., HubSpot, Marketo, Salesforce).
Experience integrating a marketing automation platform with other sales/marketing tools.
Familiarity with SEO, web analytics (e.g., GA4), and A/B testing.
Basic HTML/CSS or no-code page-builder experience.

Benefits

Comp & perks

Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs.
Telehealth access included.
Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
401(k) with company match to help you build long-term financial security.
Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.