Senior Marketing Operations Manager

SmartAsset

Senior Marketing Operations Manager at SmartAsset, optimizing lead-to-revenue lifecycle and driving marketing analytics. Join a team focusing on B2B customer acquisition in financial services.

Posted 6/30/2026full-timeRemote • California, Colorado, Connecticut, Maryland, Nevada, New York, Rhode Island, Washington • 🇺🇸 United StatesSenior💰 $150,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in optimizing the lead-to-revenue lifecycle and driving Marketing Qualified Leads (MQL) through effective demand generation strategies. Proficient in data analysis and visualization, leveraging tools like Salesforce and Tableau to deliver actionable insights and enhance marketing and sales alignment.

Highest-signal resume keywords

Lead-To-Revenue Lifecycle OptimizationSalesforce Advanced FunctionsStructured Query Language (SQL)Tableau Dashboard ConstructionDemand Generation Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead-To-Revenue LifecycleDemand GenerationData AnalysisMarketing Qualified Leads (MQL)SalesforceStructured Query Language (SQL)TableauData VisualizationCustomer Segmentation StrategyKey Performance Indicators (KPI)

Soft Skills

Analytical MindsetCuriosityCollaborationProject Leadership

Tools & Technologies

SalesforcePardotMarketoTableau

Certifications & Qualifications

Salesforce CertificationPardot CertificationMarketo Certification

Industry Keywords

Marketing OperationsRevenue OperationsSales OperationsGo-To-Market (GTM)Multi-Channel Marketing Campaigns

Tech Stack

Tools & technologies

CloudGoSQLTableau

About the role

Key responsibilities & impact

Optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels.
Define and monitor core Key Performance Indicators across the demand generation motion, building dashboards and delivering actionable insights to executive leadership.
Own the operational foundation of Demand Generation. Understand what tools to use and when to use them to drive Marketing Qualified Leads (MQL) volume for the Sales team.
Drive strong Marketing-Sales alignment by translating frontline sales insights into actionable strategies that accelerate pipeline growth and conversion.
Partake in operationalizing strategic initiatives in support of the broader Go-to-Market (GTM) team - sometimes, as a project leader, other times, as a key contributor.
Develop and execute a customer segmentation strategy based on behavioral, firmographic, and intent data to power effective, multi-channel marketing campaigns.

Requirements

What you’ll need

7+ years of experience in marketing operations, revenue operations, and/or sales operations.
Expert understanding of the lead-to-revenue lifecycle, with proven experience tracking and connecting data touchpoints across web traffic, buyer intent signals, lead capture, and Salesforce pipeline.
At least one certification with Salesforce, Pardot (Salesforce Marketing Cloud Account Engagement) or Marketo.
Advanced command of Salesforce functions, capabilities, flows, data structures, and data schema.
Strong proficiency in Structured Query Language (SQL) for querying complex databases, data manipulation, and advanced pipeline analysis.
Ability to construct Tableau dashboards, leveraging logical functions and parameters to translate complex data sets into clean, actionable executive visualizations.
An innate curiosity and analytical mindset to dive deep into business data, identifying friction points and optimization opportunities across any domain.

Benefits

Comp & perks

Fully Remote Work: All roles are fully remote within the contiguous U.S., giving you flexibility to do your best work from where you thrive.
Comprehensive Health Coverage: Multiple Medical, Dental, and Vision plan options through trusted national carriers—so you can choose what fits your needs.
Life & Disability Protection: Company-paid Life/AD&D coverage, with options to add supplemental life and disability plans for extra peace of mind.
Financial Wellness: 401(k) with employer match, pre-tax savings through FSA and HSA options, and equity packages offered for every role.
Time Off That Works: Generous vacation, sick, and parental leave policies—because balance matters.
Additional Perks: Pet insurance, home office stipend, and Employee Assistance Program (EAP)