Marketing Automation Specialist

Scribe

Own the HubSpot instance for Scribe's marketing team handling workflows, lead management, and data hygiene. Ensure the success of marketing automation efforts in a fast-paced environment.

Posted 6/18/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $76,000 - $135,000 per yearWebsite

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Own the full HubSpot instance — workflows, contact lifecycle stages, lead scoring, list management, and integrations — with clear accountability for whether campaigns launch correctly and data flows cleanly
Audit the current state of HubSpot within your first 30 days, document what's broken or missing, and build the backlog that drives your first 90 days of work
Ensure consistent, reliable lead flow from form submission through HubSpot into Salesforce, with QA built into every campaign launch
Partner with the demand gen manager on campaign execution, the BDR team on sequencing and enrichment plays, and PMM on coordinated campaign launches
Build and own enrichment and signal playbooks using tools like Clay to accelerate BDR outreach and campaign personalization
Identify and close the top gaps in the martech stack, then propose and ship net-new automations the team isn't running yet
Document integrations and processes so the team has clear operational visibility into pipeline performance at all times

Requirements

What you’ll need

Has owned HubSpot end-to-end at a B2B SaaS company — not just sent emails from it, but built workflows, managed lifecycle stages, and can walk through exactly how a workflow they built actually functions
Has caught and fixed a data quality problem before someone else noticed it — understands contact completeness, workflow error rates, and what bad data costs a demand gen team
Has worked without a dedicated RevOps function and figured out what to prioritize without waiting for a ticket queue or a manager to build the backlog
Has at least one end-to-end marketing automation use case they owned from design to measurement — can speak to what worked, what didn't, and what they'd do differently
Comfortable operating in ambiguous build environments at early or growth-stage B2B SaaS companies, or demand gen agencies with a hands-on martech practice
Hands-on experience with Clay for data enrichment or signal-based outreach plays (Nice to Have)
Familiarity with Zapier, Customer.io, or similar tools for cross-platform automation (Nice to Have)
Salesforce basics — enough to understand the HubSpot-to-SFDC sync and troubleshoot it independently (Nice to Have)
Experience building or iterating on AI-assisted prompt workflows for campaign personalization or BDR enablement (Nice to Have)

Benefits

Comp & perks

Health, dental, and vision insurance for you and your dependents
Flexible paid time off and company holidays
401(k)
Paid parental leave
Daily catered lunch (SF office)
Commuter benefits
Home office stipend

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

HubSpotdata quality managementmarketing automationworkflow designcampaign measurementdata enrichmentsignal-based outreachAI-assisted workflowslead scoringlist management

Soft Skills

accountabilityproblem-solvingprioritizationcollaborationadaptabilityoperational visibilitycommunicationanalytical thinkinginitiativeattention to detail