Lifecycle Marketing Operations Manager

Flex

Lifecycle Marketing Operations Manager at Flex re-architecting financial systems for business owners. Responsible for end-to-end lifecycle marketing strategy and technical infrastructure.

Posted 7/13/2026full-timeRemote • California, Florida, New York • 🇺🇸 United StatesMid-LevelSenior💰 $130,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in lifecycle marketing strategy, including acquisition, onboarding, retention, and compliance standards, with a strong focus on data-driven decision-making and collaboration with engineering and data teams.

Highest-signal resume keywords

Lifecycle Marketing StrategyBraze Platform ProficiencyData Pipeline DesignAnalytical FluencyStrong Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lifecycle MarketingCRMRetention MarketingEvent TrackingData ArchitectureMeasurement Framework DevelopmentIdentity ResolutionData Pipeline DesignB2B MarketingB2C Marketing

Soft Skills

Judgment on PrioritizationCollaboration

Tools & Technologies

BrazeSegmentBigQueryDbtIterableCustomer.io

Industry Keywords

FintechFinancial ServicesRegulated Industry

Tech Stack

Tools & technologies

BigQuery

About the role

Key responsibilities & impact

Own lifecycle marketing strategy end-to-end: acquisition follow-up, application drop-off recovery, onboarding, activation, retention, and win-back across Flex's product suite
Draft and own lifecycle messaging and copy directly
Partner with Product to define and maintain clear ownership boundaries
Partner directly with Engineering and Data to design event-based triggers and data architecture
Build and own Braze infrastructure
Design and maintain the Segment-to-Braze data pipeline
Develop the measurement framework for lifecycle marketing
Bring judgment on prioritization and sequencing
Ensure lifecycle communications meet the compliance and disclosure standards

Requirements

What you’ll need

6-8+ years of experience in lifecycle marketing, CRM, or retention marketing, with meaningful time in fintech, financial services, or another regulated industry
Deep hands-on experience with Braze (or a comparable platform like Iterable/Customer.io)
Working fluency with Segment or similar CDPs, including identity resolution, event tracking, and data pipeline design
Proven experience partnering directly with Engineering and Data teams to design event-based systems
Strong analytical fluency
Strong writing skills and comfort using AI tools to draft and iterate on messaging quickly
Bonus: B2B experience alongside B2C/D2C, and familiarity with BigQuery, dbt, or similar data warehouse tools

Benefits

Comp & perks

Meaningful equity
High trust
Real accountability
Direct access to leadership, customers, and investors