Senior Marketing Operations Specialist

Drata

Senior Marketing Operations Specialist optimizing multi-channel marketing campaigns and building automations at Drata. Focused on using AI-driven systems to enhance process efficiencies and data integrity.

Posted 7/7/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $110,500 - $136,500 per yearWebsite

About the role

Key responsibilities & impact

Drive the execution and optimization of multi-channel marketing campaigns
Identify opportunities to apply AI/LLM-based tools to marketing operations workflows and prototype solutions independently
Build predictive lead scoring models and automated content or subject line personalization
Document workflows and keep the team's automation framework current
Own data hygiene standards for lead source and campaign metadata
Enforce QA processes for email deliverability and accuracy
Ensure workflows comply with GDPR/CCPA
Collaborate with Marketing Analytics on reporting needs and campaign performance tracking
Partner with Platform Ops on tool integrations

Requirements

What you’ll need

4+ years in marketing operations, campaign operations, or a similar revenue operations role, ideally in B2B SaaS
Hands-on expertise with HubSpot and Salesforce, including campaign structures, list management, and lead lifecycle configuration
Experience with Clay, Asana-based workflow automation, or agentic/AI tooling in a marketing ops context
Experience with lead routing tools (LeanData, Qualified, or similar)
Demonstrated experience building automations or integrations
Strong data hygiene instincts
Working knowledge of GDPR/CCPA and email deliverability best practices
Excellent cross-functional communication skills
Comfort operating with ambiguity and taking ownership of ill-defined processes

Benefits

Comp & perks

Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents
Comprehensive wellness benefits and healthcare concierge services
A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts
Paid Parental Leave policy after six months of employment
Access to Kindbody fertility and family-building benefits
Generous annual stipends for both professional and personal development
Flexible vacation policy, paid holidays, and other perks for time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign OptimizationLead ScoringWorkflow AutomationData HygieneEmail Deliverability Best Practices

Soft Skills

Cross-Functional CommunicationOwnershipComfort with Ambiguity