Marketing Automation Manager

BECU

Marketing Manager, Automation at BECU executing multi-channel marketing campaigns and managing automated marketing journeys for a financial institution.

Posted 7/6/2026full-timeArizona, California, Idaho, North Carolina, Oregon, South Carolina, Texas, Virginia, Washington • 🇺🇸 United StatesJuniorMid-Level💰 $89,200 - $139,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing multi-channel marketing campaigns, particularly in email and journey delivery, while utilizing Salesforce Marketing Cloud and other automation tools. Strong project management and data analytics skills are essential for optimizing campaign performance and ensuring alignment with business goals.

Highest-signal resume keywords

Salesforce Marketing Cloud ProficiencyEmail Marketing Campaign ManagementProject Management SkillsData Analytics ExpertiseAutomated Marketing Journey Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCampaign OptimizationMarketing AutomationData AnalysisWorkflow ManagementDecision SplitsTriggered CommunicationsProcess ImprovementBudget TrackingPerformance Metrics

Soft Skills

Verbal CommunicationWritten CommunicationStrategic ThinkingCreative Problem SolvingStakeholder Coordination

Tools & Technologies

Salesforce Marketing CloudStensulHubspotAutomation ToolsDigital Marketing Platforms

Industry Keywords

Multi-Channel MarketingCampaign ExecutionMarketing TechnologyMember ExperienceCross-Functional Collaboration

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

You’ll support and execute multi-channel marketing campaigns across email, digital, print, and social—ensuring accuracy, timeliness, and alignment with business goals.
You’ll design and manage automated marketing journeys, including decision splits, workflows, and triggered communications that create seamless member experiences.
You’ll work within platforms like Salesforce Marketing Cloud and other automation tools to build, deploy, and optimize campaigns and templates.
You’ll lead QA efforts on campaigns and journeys, ensuring every communication is error-free, functional, and ready for delivery.
You’ll build and refine marketing processes to improve efficiency, consistency, and scalability across campaigns.
You’ll help develop marketing plans, draft project briefs, manage timelines, and coordinate with stakeholders to keep initiatives on track.
You’ll analyze campaign performance using established metrics, providing insights that improve future automation and targeting strategies.
You’ll partner with marketing teams, data engineers, and cross-functional stakeholders to translate business needs into automated solutions.
You’ll communicate with internal teams and external partners to ensure alignment and successful campaign execution.
You’ll assist with tracking budgets, managing project logistics, and ensuring deliverables are completed on time and within scope.

Requirements

What you’ll need

Minimum 2 years of experience in marketing technology initiatives with a demonstrated focus on email and journey delivery required.
Proficiency in Salesforce Marketing Cloud, Stensul, Hubspot, or equivalent tools/software required.
Strong ability to translate technical jargon into business needs.
Excellent verbal and written skills to effectively communicate.
Exceptional planning, project management and data analytics skills.
Ability to think strategically and creatively while being willing and able to execute tactics.

Benefits

Comp & perks

401(k) Company Match (up to 3%)
4% annual contribution to your 401(k) by BECU
Medical, Dental and Vision (family contributions as well)
PTO Program + Exchange Program
Tuition Reimbursement Program
BECU Cares volunteer time off + donation match