Senior Marketing Automation Specialist

Sensiba LLP

Senior Marketing Automation Specialist managing HubSpot for email marketing campaigns. Collaborating with marketing and sales teams to optimize automation and reporting.

Posted 7/13/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $72,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing campaign execution, HubSpot administration, and marketing automation workflows. Proficient in audience segmentation, performance analysis, and CRM data management to enhance marketing effectiveness and operational efficiency.

Highest-signal resume keywords

Email Marketing Campaign ExecutionHubSpot AdministrationMarketing Automation WorkflowsAudience SegmentationPerformance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingMarketing AutomationCRM AdministrationDashboard CreationPerformance AnalysisAudience Segmentation StrategiesEmail Deliverability Best PracticesSalesforce IntegrationLead RoutingCampaign Optimization

Soft Skills

CollaborationCommunicationProblem-SolvingAnalytical ThinkingContinuous Improvement

Tools & Technologies

HubSpotSalesforceOutreach.ioEmail Automation ToolsCRM Systems

Certifications & Qualifications

HubSpot Certifications

Industry Keywords

B2B MarketingProfessional ServicesMarketing OperationsEmail Marketing Best PracticesLead Generation

About the role

Key responsibilities & impact

Own the end-to-end execution of firmwide email marketing campaigns.
Build and deploy marketing emails using approved templates and finalized content.
Manage email scheduling, deployment, testing, quality assurance, and delivery.
Develop and maintain audience segmentation strategies to improve targeting and constituent engagement.
Design and maintain scalable list structures that support ongoing segmentation and personalization efforts.
Manage the firm's marketing email calendar and coordinate deployment schedules across campaigns.
Monitor email volume and audience exposure to minimize constituent fatigue and optimize engagement.
Recommend campaign send dates, send times, audience segments, and deployment strategies based on performance data and industry best practices.
Analyze campaign results and provide performance insights, recommendations, and optimization opportunities to Strategic Marketing Managers.
Develop recurring executive-level reporting and recommendations for the Vice President of Marketing regarding overall email performance and trends.
Design, build, and optimize automated marketing workflows and nurture programs within HubSpot.
Support campaign execution through email automation, workflow development, audience segmentation, and lead routing.
Build and maintain landing pages, forms, automated follow-up sequences, and campaign assets within HubSpot.
Collaborate with web, sales, and marketing teams to ensure seamless lead capture and engagement experiences.
Continuously identify automation opportunities that improve efficiency, scalability, and campaign effectiveness.
Serve as the primary HubSpot administrator and internal platform expert.
Provide technical support, troubleshooting, and user assistance across the firm.
Manage user permissions, access requests, and system governance in partnership with Information Technology.
Administer HubSpot forms, workflows, automation rules, notifications, and data processes.
Manage and troubleshoot HubSpot-Salesforce integrations and support future platform enhancements.
Evaluate and recommend new HubSpot capabilities, tools, and process improvements that increase platform utilization and business value.
Ensure platform health, reliability, security, and operational effectiveness.
Manage audience lists, imports, exports, segmentation, and database organization.
Support sales and SDR teams through list creation, campaign support, and CRM process improvements.
Support lead routing, lead handoff processes, and sales enablement workflows.
Monitor and improve CRM data cleanliness and consistency.
Create and maintain dashboards and reports for Strategic Marketing Managers, Sales Directors, and Marketing Leadership.
Track and report on marketing-sourced opportunities and marketing-influenced opportunities.
Deliver campaign-level reporting and performance analysis across email, automation, and lead generation programs.
Serve as the primary HubSpot data expert supporting executive reporting initiatives.
Provide ad hoc analyses and reporting to support business and marketing decisions.
Partner with leadership to evolve attribution and campaign measurement frameworks.
Develop and maintain operational documentation, process guides, knowledge articles, and training materials.
Drive continuous improvement initiatives that increase operational efficiency and marketing effectiveness.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or related field.
4–7 years of experience in email marketing, marketing automation, CRM administration, or marketing operations.
Hands-on HubSpot administration experience.
Experience building, deploying, and optimizing email marketing campaigns.
Experience developing automation workflows and nurture programs.
Experience creating dashboards and performance reports.
Strong understanding of email marketing best practices, deliverability, and audience segmentation.
HubSpot certifications (preferred).
Experience with sales sequencing and automation tools like Hubspot sequencing or Outreach.io (preferred).
Salesforce integration experience (preferred).
Experience supporting business development, SDR, or sales organizations (preferred).
Experience within a professional services or B2B environment (preferred).

Benefits

Comp & perks

Comprehensive Health Coverage – Medical, dental, and vision.
Retirement & Financial Planning Support – 401(k) with match, financial wellness programs.
Generous Paid Time Off – Vacation, sick time, holidays, parental leave and volunteer days.
Flexible Work Arrangements – Hybrid or remote options, flexible hours.
Performance-Based Bonus – Recognition for your contributions through discretionary bonuses.
Professional Development Opportunities – Tuition reimbursement, certifications, mentorship.
Career Growth & Internal Mobility – Clear paths for advancement and role transitions.
Inclusive & Supportive Culture – DEI initiatives, employee resource groups, wellness programs.