Marketing

• Develop and tactically execute marketing Fresenius Kabi’s biopharma products in the United States to maximize sales, prescription volume, and market share.
• Recruit, develop, and cultivate marketing team to successfully launch assets in oncology and immunology portfolio.
• Collaborate with Market Access department to establish a strategically aligned pricing, payor, distribution and hub strategy.
• Partner with Biopharma sales field team to develop contracting strategies, performance, market access, and provide input into key strategic decisions.
• Collaborate with Medical Affairs to develop data/analytics in support of biopharma market access and coordinate meetings/messaging to physicians and advocacy organizations.
• Develop marketing strategies to deliver profitability and timely product introduction.
• Responsible for promotion, pricing and distribution strategies and tactics for biopharma products; work closely with other commercial functions to execute.
• Develop go-to-market strategies, customer experience, market insights, brand positioning, and promotional planning.
• Drive customer loyalty and ensures commercial teams have messaging and tools to promote Fresenius Kabi biopharma products across multiple stakeholder groups.
• Support budgeting and forecasting process.
• Work closely with the Biopharma Business Unit and Global Operations to support biopharma portfolio expansion.
• Position Fresenius Kabi as a leader in Biopharma.
• Inform development and commercialization decisions and plans with market research and KOL feedback.
• Develop relationships with KOLs and industry organizations to advance the business.
• Align Fresenius Kabi resources (volume needs, constraints, and capacities of our manufacturing capabilities) with market share penetration; keeping Fresenius Kabi commitments and capacity in alignment.
• Work closely with and enrolls other non-commercial MU functions (Legal, Regulatory, etc.) in achieving business plans.

Vice President, Marketing – Biopharma

• Manage a high-tier book of financial advisor clients, building long-term relationships through personalized guidance, goal-tracking, and proactive outreach via phone, video, and email.
• Share, review, and execute monthly multi-channel content calendars (email, social, blog) within the FMG platform, incorporating client feedback.
• Partner with clients to brainstorm strategies that target new prospects, re-engage inactive leads, and maximize dashboard tools like audience segmentation.
• Learn and implement new AI-powered platform features quickly as they roll out.
• Keep meticulous records of client interactions, inquiries, and campaign data, while flagging trends or issues early.
• Assist with calendar execution and support tickets, managing your workload proactively and communicating when help is needed.
• Provide exceptional customer care and service to your book of business.

Marketing Success Specialist

• Support a rolling portfolio of hotel openings and conversions at any given time.
• Assist the Manager in maintaining project plans, trackers, timelines, and status reports to ensure timely execution across functions.
• Support marketing budget tracking, invoice coordination, and forecast updates within approved budget.
• Coordinate with agency partners and internal teams to support digital media plan development, campaign trafficking, creative delivery, and reporting needs.
• Support recommended strategies and tactics that align with hotel segmentation and brand positioning within the market.
• Assist in activating paid, owned, and earned media tactics to drive awareness, engagement, and bookings pre- and post-opening.
• Support creative development, content production, asset collection, photography uploads, coordination, routing, and readiness for opening and conversion campaigns.
• Conduct audits of digital assets, online listings, 3rd part platforms (OTAs) campaign materials, Hyatt.com content, creative deliverables, and internal process documentation to ensure accuracy and consistency.
• Help maintain internal processes, tools, templates, and documentation that support global openings and conversion workflows.
• Support campaign reporting, data collection, analysis, and optimization recommendations based on performance and business objectives.
• Provide accurate and timely updates to hotel teams, commercial leads, agency partners, and internal stakeholders.
• Translate campaign performance and audit findings into actionable insights that support campaign optimization and process improvement.
• Identify key learnings from openings and conversions to inform future go-to-market planning and internal best practices.
• Ability to travel up to 10%.

Associate Manager, Commercial Activation – Marketing

• Manage a rolling portfolio of hotel openings and conversions at any given time.
• Maintain project plans, trackers, and status reports to ensure timely execution across functions.
• Maintain marketing budget and forecasts within approved budget.
• Work with agency partners to develop digital media plan recommendations, implement media plans, and monitor campaign performance.
• Provide recommended strategies and tactics that align with hotels segmentation and brand positioning within the market.
• Activate paid, owned, and earned media tactics to drive awareness, engagement, and bookings pre- and post-opening.
• Support global digital marketing and media initiatives through campaign execution, reporting, analysis, and optimization recommendations.
• Oversee creative development, content production, and asset readiness for opening and conversion campaigns.
• Provide recommended campaign optimizations based on data, media performance, and business objectives.
• Provide accurate and timely campaign reporting to hotel teams, commercial leads, and ownership groups.
• Translate performance metrics into actionable insights that drive campaign optimization, media efficiency, and strategic pivots.
• Identify key learnings from each opening and conversion to inform future go-to-market planning.
• Ability to travel up to 15%.

Marketing Manager – Commercial Activations

• Lead the development, implementation, and ongoing optimization of dynamic multi-channel acquisition and digital growth plans aligned with business objectives and client goals
• Establish and maintain strategic relationships at senior levels within partner organizations to ensure alignment and support for acquisition initiatives
• Analyze client business objectives and marketing calendars to develop acquisition strategies that maximize customer acquisition and program performance
• Optimize and manage marketing spend against growth targets, pursuing additional budget opportunities to scale acquisition efforts
• Identify and segment target audiences for acquisition campaigns, leveraging data-driven insights to design and test acquisition programs that drive incremental new customer growth
• Lead acquisition marketing campaigns in a fully integrated omni-channel environment, ensuring digital assets are optimized, innovative, and aligned with the overall brand and partner marketing initiatives
• Monitor and report on acquisition campaign performance, including key metrics related to new customer volume, cost per acquisition, ROI, and other KPIs; continuously refine marketing tactics based on data insights
• Collaborate cross-functionally with internal teams (e.g., media, analytics, product, sales) and external partners/agencies to drive timely and effective campaign execution
• Contribute to financial planning cycles by providing acquisition-related forecasts, budget recommendations, and performance analysis
• Manage multiple acquisition and digital marketing projects and priorities simultaneously, ensuring all deliverables meet quality, timeline, and budget expectations

AVP, Marketing

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• Manage the corporate marketing contingency and maintain rolling list of asks across all functions of the organization
• Work with the Functional Strategy and Planning team to ensure budget execution and quarterly spend completion
• Track and update reports and executive decks to support business needs for both planning and headcount reporting as well as ad hoc requests for upper management
• Design, implement, and streamline reports and dashboards using Salesforce platforms to track key metrics and ROI efficiencies for consolidated marketing budgets
• Connect with business partners within marketing and across the wider organization and act as a key source of insights

Senior Marketing Planning and Strategy Specialist

• Lead, coach, and develop a team of product and solutions marketers, establishing priorities, performance expectations, and development plans.
• Define and oversee product and solutions marketing strategies across assigned portfolios to support commercial objectives and market opportunities.
• Partner with sales leadership to identify enablement priorities and guide development of sales tools, competitive intelligence resources, buyer-facing content, and ROI models.
• Direct delivery of sales enablement programs and training initiatives that improve seller effectiveness and strengthen product positioning.
• Guide collection and analysis of competitive intelligence, industry trends, client insights, and sales feedback to inform strategic recommendations.
• Develop value propositions, messaging frameworks, and positioning strategies that resonate with healthcare leaders and decision-makers.
• Lead cross-functional go-to-market planning for new and enhanced solutions, ensuring alignment with product strategy and business objectives.
• Oversee development of market-facing content, including case studies, white papers, solution narratives, executive presentations, and thought leadership materials.
• Evaluate marketing effectiveness through performance metrics, adoption data, and stakeholder feedback, adjusting strategies to improve outcomes.
• Build scalable processes, tools, and best practices while fostering a collaborative, high-performing team culture.

Director, Product & Solutions Marketing

• Manage platform operations, including system health, issue resolution, and user support
• Execute platform roadmap and enhancements aligned to business priorities
• Ensure adherence to SPI processes, controls, and governance standards
• Lead delivery of platform initiatives (requirements, development, testing, deployment)
• Coordinate across Marketing, Technology, and Operations stakeholders
• Support change management including training, communication, and adoption

Marketing Platform Manager – Senior Marketing Specialist

• Achieving goals through coding and/or metadata management
• Support and technical direction for platforms and operations
• Interacting with managers and partners to identify, research, analyze and resolve complex problems or to develop significant process enhancements
• Translating business needs into technical requirements for supported platforms
• Working independently with direction
• Delivery of tactical plans to achieve goals through coding and/or metadata management, support and technical direction for platforms and operations
• Supporting the delivery of marketing campaigns in the Offers Management/Insights Engine platforms across all products in associate & digital channels
• End-to-end process to launch new offers and change existing offer design
• Capturing requirements, driving execution timeline, writing & executing test scripts, UAT and production validation
• Supporting channel integration and expansion initiatives
• Developing implementation plans for targeted offers and referrals, consulting with partners across marketing
• Translating the intended customer and associate experience into technical requirements for offer display
• SME for integration and functionality across delivery platforms, real-time rules, file delivery, front-end and back-end applications
• Managing strict execution timelines and SLAs for implementation plans, test script preparation, test data requests to ensure on-time and error-free deployment
• Performing user acceptance testing and production certification and ongoing monitoring of a production environment to reduce the risk of defects

Marketing Channel Execution Manager

• Lead Regional and Local Market Activation
• Translate national brand strategy into regional and local market programs including Heinz Verified expansion
• Adapt brand extensions and partnership initiatives into locally relevant activations
• Identify opportunities to activate against real-time and cultural moments in market
• Serve as the local market expert for the assigned region
• Provide local learnings and recommendations to strengthen future activations and partnership efforts
• Lead execution of brand extensions and partnership activations across the assigned region
• Develop and strengthen relationships with customers and operators
• Serve as the key marketing partner to local Sales teams, agencies, customers, and operators
• Monitor quality of execution and address issues quickly

Senior Manager, Field Marketing

• Partner with Digital and Divisional leadership to lead portfolio strategy for the Digital business to meet annual sales and profit objectives.
• Identify segment trends and how they impact Ecolab and our customers.
• Translate identified segment insights into actionable market opportunities & requirements for digital solutions.
• Manage pipeline process from ideation through commercialization.
• Develop strategic roadmap for segment.
• Incubate and launch new business models (e.g., SaaS, IoT, digital platforms).
• Identify portfolio gaps and initiate new innovation opportunities, supporting Phase Gate development and project management from conception to launch.
• Develop a deep understanding of customer base and competitors.
• Drive segment-specific innovation and renovation projects.
• Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences.
• Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior).
• Monitor market trends and adjust segmentation strategies as needed.
• Partner with cross-functional teams to understand the regulatory and compliance requirements in the Institutional vertical.
• Define and deliver segment-specific marketing strategies and campaigns.
• Develop segment value propositions and messaging guidelines, translating research and segment needs into actionable business insights.
• Execute specific go-to-market actions that drive revenue growth by establishing strong positioning and value proposition.
• Work closely with Segment Marketing, Sales, Product Management, and key functions to drive results.
• Develop sales enablement tools for multiple sales channels, including email campaigns, collateral, webinars, and presentations.
• Partner with marketing communications to bring customer-facing programs to market.
• Manage reporting and analytics on all programs to measure success and return on investment.
• Track and report on campaign costs, performance, and ROI to understand channel and offer effectiveness.

Senior Marketing Manager

• Own end-to-end operational execution of marketing campaigns across channels (email, direct mail, digital, SMS, etc.) to ensure on-time, accurate delivery and measurable outcomes
• Segmentation and prioritization of target audiences
• Partner with industry to identify and execute marketing opportunities to build category and brand awareness with physicians, patients, and thought leaders
• Lead recurring campaign operations standups/status meetings; communicate progress and blockers clearly
• Align stakeholders on scope changes, tradeoffs, and timelines; manage expectations and approvals
• Create standard operating procedures and templates to improve throughput and consistency
• Collaborate with internal & external agencies on creative execution and channel delivery
• Partner with analytics teams to measure impact, leverage data to drive future campaigns
• Manage budget including forecasting and tracking

AVP, Marketing Campaign Orchestration

• Own end-to-end operational execution of marketing campaigns across channels
• Segmentation and prioritization of target audiences
• Partner with industry to identify and execute marketing opportunities
• Lead recurring campaign operations standups/status meetings
• Align stakeholders on scope changes, tradeoffs, and timelines
• Create standard operating procedures and templates to improve throughput
• Collaborate with internal & external agencies on creative execution
• Manage budget including forecasting and tracking

• Originate and execute structured commodity transactions for upstream producers, power generators, and energy companies
• Develop custom hedging and structured derivative solutions including multi-year hedging programs, option structures, volumetric hedges, and cross-commodity strategies
• Structure transactions tied to production profiles, reserve bases, and generation portfolios
• Partner with corporate banking and capital markets teams to structure hedging programs linked to credit facilities, reserve-based lending (RBL), and project financing
• Originate solutions addressing cash flow stabilization, capital planning, and balance sheet risk management
• Originate structured transactions tied to oil and gas and power generation portfolios
• Structure long-dated hedging solutions across energy markets
• Maintain senior-level relationships with CFOs, treasurers, risk managers, and commercial leaders within energy companies
• Identify opportunities for long-dated, structured, and capital-linked transactions
• Work closely with trading and structuring teams to design and price complex, bespoke transactions
• Coordinate with risk, legal, and documentation teams on ISDA and structured commodity agreements

Senior Energy Origination and Marketer

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

Marketing Representative

• Lead and Grow Strategic Client Accounts
• Build Integrated Marketing Strategies
• Build and Support Hands-On Execution
• Elevate Client Service and Team Performance
• Contribute to Agency Growth and Leadership

Senior Director, Client Strategy – Integrated Marketing

• Create strategies and associated tactics on an annual basis to drive business performance.
• Evaluate data such as revenue, margin, POS, inventory positions, and turns to inform strategic recommendations.
• Build knowledge of the competitive marketplace and industry to determine pricing approaches that optimize sell-through, fulfill retailer objectives, and improve company financial performance.
• Stay focused on budgeted revenue and profitability targets and develop plans to adjust as needed as the year progresses.
• Build winning plans that leverage new product launches to grow and take market share.
• Develop a promotional calendar that puts resources to best use positioning products for success at key times of the year.
• Assemble content from across business functions in clear, well-developed, professional, visually appealing presentations that can influence decision makers.

Channel Marketing Manager

• Lead the development of integrated marketing campaign plans across paid media, email, SMS, social, print, and sales channels (including DTC, marketplaces, retail, and global), ensuring message consistency and strategic alignment throughout the customer journey.
• Own campaign planning from concept through execution, including defining campaign objectives , audience strategy, channel roles, messaging hierarchy, promotional cadence, and success metrics.
• Translate brand strategy and business priorities into actionable, channel-specific briefs and integrated campaign frameworks in partnership with internal teams and external partners.
• Drive cross-functional alignment across Brand, Creative, Merchandising, Ecommerce, Analytics, and Performance Marketing teams to ensure campaigns launch cohesively and on time.
• Own the marketing calendar, coordinating tentpole moments, product launches, seasonal campaigns, and evergreen programs with a clear promotional hierarchy and integrated channel approach.
• Partner with in-house experts, creative teams, merchandising, and channel leads to develop campaign narratives grounded in product credibility, consumer insights, and brand differentiation.
• Develop and communicate campaign plans, timelines, and strategic recommendations to leadership and key stakeholders.
• Monitor campaign performance across channels; synthesize data into actionable insights, optimization opportunities, and post-campaign learnings.
• Support the development of brand, campaign, and promotional strategy materials for executive and board-level audiences.
• Champion a "proof over promise" content philosophy, building campaigns around Swanson's genuine quality, heritage, and formulation integrity.

Integrated Marketing Manager

• Diagnose business needs, translate them into questions, and architect ways to wrangle data from multiple sources.
• Help clients understand their data and its relation to business objectives.
• Identify and interpret trends and patterns in datasets to locate influences.
• Conduct quantitative analyses (data investigations, UI analyses, data model assessments) to provide valuable insights for clients.
• Translate analytics into stakeholders’ native language and tell stories to make complex ideas simple and actionable.

See all jobs on JobTailor

Vice President, Marketing – Biopharma

Marketing Success Specialist

Associate Manager, Commercial Activation – Marketing

Marketing Manager – Commercial Activations

AVP, Marketing

Partner Marketing Manager

Senior Marketing Planning and Strategy Specialist

Director, Product & Solutions Marketing

Marketing Platform Manager – Senior Marketing Specialist

Marketing Channel Execution Manager

Senior Manager, Field Marketing

Senior Marketing Manager

AVP, Marketing Campaign Orchestration

AVP, Marketing Campaign Orchestration

Senior Energy Origination and Marketer

Marketing Representative

Senior Director, Client Strategy – Integrated Marketing

Channel Marketing Manager

Integrated Marketing Manager

Analyst, Consulting Services – Marketing Solutions