Marketing

• Qualifying leads and soliciting business through agents, wholesalers, brokers, and direct
• Maintaining communication and visits each Preferred/Firemarked Agent a minimum of once per quarter
• Submitting qualified submissions for processing to Underwriter in complete form with a request for quotation
• Developing referrals from each qualified appointment
• Maintaining New and Renewal book of business in excess of four million dollars
• Explaining features and merits of policies offered, recommending amount and type of coverage based on analysis of prospect's circumstances
• Developing new Preferred Agency and firemarked agency relationships
• Performing in person cold calls on a weekly basis
• Soliciting business via our in-house software system with preloaded leads
• Developing a fixed number of planned and qualified appointments per week

Senior Marketing Representative

• Oversee the "Front Door" for MCD requests, managing the intake and prioritization of practice-level marketing and sales enablement needs.
• Manage the preparation and customization of standard pitches and capability statements, ensuring quality and brand consistency.
• Partner with the Strategy & Enablement teams to ensure timely implementation of BU-specific assets and campaign updates.
• Orchestrate the timeline, data collection, and internal review process for the practice group’s legal directory submissions.
• Direct the execution of boutique, practice-led client moments (e.g., small receptions) while liaising with the Events vertical for larger marquee activations.
• Manage the inventory and regular refreshing of practice-specific content, ensuring partner bios and practice descriptions are "Always Ready."
• Coordinate research initiatives regarding buyer behavior and marketplace trends to support the annual planning cycle.
• Lead the marketing orientation and onboarding process for lateral attorneys, ensuring their integration into the practice’s marketing framework.
• Serve as direct supervisor and mentor to direct reports ensuring compliance with assigned work hours and monitor for compliance with all firm and department policies.
• Manage staffing coverage, review and process time logs/time off requests.
• Support business professional development and continued educational opportunities.
• Participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events.

Business Marketing Manager – M&A, PE, Capital Markets

• Develop and execute the global social media strategy while ensuring our brand consistently shows up in meaningful ways across channels
• You'll monitor trends, conversations, competitive activity, and emerging opportunities to keep our content fresh, timely, and engaging
• Lead the global social media strategy while driving day-to-day execution and content planning
• Build and manage a global editorial calendar informed by market trends, product launches, promotions, industry events, and consumer insights
• Develop and lead influencer, creator, and partnership programs that expand brand reach and generate awareness
• Oversee public relations strategy, media storytelling, and earned media opportunities
• Lead relationships with PR, influencer, and content agencies, ensuring exceptional execution, measurable performance, and alignment with business objectives
• Partner with Brand, Digital, Product Marketing, and regional teams to ensure campaigns are integrated and aligned with commercial priorities
• Monitor and evaluate performance across social media, earned media, influencer, and partnership initiatives, providing insights and optimization recommendations

Senior Manager, Integrated Marketing

• Schedule monthly marketing calendars for DIFM clients — blogs, emails, and social media posts — on time, every month.
• Schedule custom blogs, emails, and social media posts as requested.
• Schedule social assist posts on a weekly cadence.
• Assist with calendar execution and coordination alongside the broader Concierge team.
• Complete website edits on behalf of DIFM clients.
• Provide timely, helpful support to clients through live chat.
• Address questions related to products, services, and general company information.
• Escalate complex issues to the right people quickly and cleanly.

DIFM Marketing Admin

• Develop and lead the execution of Brand email strategy
• Partner with the broader Growth Marketing team
• Own the strategy and governance of our owned digital video inventory
• Partner with Analytics, Product, and Digital teams
• Brief in creative partners
• Establish clear success metrics and measurement frameworks
• Lead a test-and-learn agenda

Manager, Lifecycle Marketing

• Direct the narrative strategy and submission process for legal directories and rankings, ensuring the practice’s expertise is represented with high fidelity.
• Lead the research and documentation of baseline market perceptions and competitor practice activities to inform partner-level strategic planning.
• Define the content requirements and objectives for practice-led programs for the Campaign Strategy team to leverage and Content team to execute.
• Liaise with the Pursuits and Proposals team on the strategy and messaging for complex RFP responses and pitches, ensuring the firm’s competitive advantages are clearly articulated.
• Oversee the development of practice-specific marketing and sales materials, ensuring engagement lists and matter experience are high-quality and strategically aligned.
• Evaluate industry sponsorship opportunities for strategic fit, providing recommendations to BU leadership based on measurable outcome potential.
• Coordinate with Client development and enabling teams to ensure engagement from events and sponsorships is converted into actionable pipeline opportunities.
• Partner with Content and Brand enablers to ensure that practice-specific thought leadership is leveraged as a central element of all journeys.
• Serve as direct supervisor and mentor to direct reports.
• Ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests.
• Support business professional development and continued educational opportunities.

Senior Business Marketing Manager – M&A, PE, Capital Markets

• Develop and execute donor marketing strategies that drive increased giving, retention, and reactivation.
• Build and manage the annual donor marketing calendar, aligning campaigns with fundraising goals.
• Identify opportunities to improve donor engagement through personalized, data-driven marketing.
• Own the execution of integrated donor marketing campaigns across email, direct mail, and other donor touchpoints from planning through execution and reporting.
• Manage campaign timelines and collaborate with internal external partners to deliver successful campaigns.
• Work with vendor partners to execute effective projects on time and on budget.
• Write and edit donor-focused fundraising copy for emails, letters and donation pages.
• Guide and steward donation page content and structure.
• Partner with data teams to improve conversion rates and average gift.
• Ensure all donor communications are mission-driven, audience-focused, and aligned with our brand.
• Take ownership of revenue performance for general donors and monitor campaign effectiveness.
• Analyze donor behavior and campaign data to improve engagement, conversion, retention, and revenue.
• Conduct A/B testing and continuous optimization to improve campaign performance and donor outcomes.
• Uphold and demonstrate the Awana cultural values in all internal and external communications and relationships.
• Contribute to special projects, initiatives and evolving ministry needs.
• Embrace opportunities for professional development in order to hone your craft and expertise.

Donor Marketing Specialist

• Lead the Brand Marketing strategy and GTM plans for Medium and Small businesses in partnership with SMC Sales teams, focusing on engaging advertisers, agencies, and industry partners to grow Snap’s business.
• Develop and execute marketing programs that communicate Snap’s value proposition for advertisers and agencies through innovative brand campaigns, podcasts, webinars, influencer programs, thought leadership, case studies, workshops, and industry events.
• Design and lead flagship B2B event programs for Medium and Small business - from industry conferences to bespoke client experiences - that position Snap as an innovator, deepen relationships with advertisers and agencies, and drive commercial impact.
• Partner with Sales, Creative Strategy, Product MarComms, and Comms to design integrated campaigns that highlight Snap’s unique ad products and creative solutions.
• Create compelling advertiser brand success stories and localized content that demonstrates ROI and the effectiveness of Snapchat campaigns.
• Build strategic partnerships with agencies, industry bodies, and event organizers to amplify Snap’s B2B presence and thought leadership.
• Collaborate with Marketing peers to adapt global B2B programs for Medium and Small sized businesses, and share best practices across region.
• Be part of the global SMC leadership team to grow the advertising business in region.
• Track, measure, and report on the effectiveness of B2B marketing initiatives to ensure they drive business outcomes and deliver against Snap revenue goals.

Manager, Business Marketing – SMC

• Provide commercial support for brand marketing strategy and tactical execution across the US hematology portfolio
• Support and execute the commercial marketing plan for key HCP segments across multiple channels
• Apply strong project management capabilities to ensure deliverables are completed on time and within budget
• Measure and assess the impact of marketing initiatives against defined goals and optimize plans accordingly
• Collaborate with MLR reviewers for medical, legal, and regulatory review of brand materials
• Manage external vendors and agencies to ensure delivery of work consistent with brand strategy

Hematology Marketing Manager

• Independently implements and manages a broader set of defined market programs/initiatives
• Leverages a strong comprehension of marketing strategies
• Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution
• Develops and executes complex marketing programs/initiatives and activities that may include advertising, sales content and internal communications
• Proactively collects and synthesizes data in order to identify trends
• Readily identifies the strategic and tactical implications
• Ensures all operating activities are delivered within the established budget framework
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners
• Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives

Associate Marketing Lead – Wealth Management

• Develop and execute regional marketing plans tailored to the MSP ecosystem in close collaboration with sales, product marketing, business development, and community teams
• Align programs to quarterly goals and key personas across technical and business decision-makers
• Design and run integrated campaigns across multiple channels including account-based marketing, field events, direct mail, webinars, email nurtures, and community activations, with a strong focus on demand generation and strategic value positioning
• Own the full lifecycle of regional programs from planning to execution and performance reporting
• Manage logistics, vendor relationships, budgets, and lead flow coordination with the SDR team via Salesloft
• Lead field initiatives such as roadshows, peer group activations, third-party sponsorships, and executive-level experiences
• Execute high-quality events with 100+ attendees and ensure seamless delivery across complex programs
• Drive co-marketing efforts with top MSP partners by building joint plans, leading quarterly reviews, and delivering co-branded campaigns that highlight shared value and measurable ROI
• Stay current on MSP market trends, buyer behaviors, and the competitive landscape
• Share insights and optimizations with key stakeholders to drive continuous improvement

Regional Marketing Manager

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
• Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
• Validate timelines, dependencies, and readiness across all contributing functions
• Serve as the primary liaison between campaign owners and Marketing Performance functions
• Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
• Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
• Ensure all components required for campaign execution are aligned
• Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
• Identify risks, gaps, or misalignment early and coordinate resolution across teams
• Oversee campaign activation progress across teams
• Provide visibility into campaign status, risks, and key milestones to stakeholders
• Support issue resolution and escalation management for campaign-related challenges
• Develop and maintain standardized campaign activation processes, frameworks, and playbooks
• Drive consistency in campaign intake, planning, and execution across regions and teams
• Enable scalable execution through reusable templates, workflows, and best practices
• Coordinate with Insights & Reporting teams to monitor campaign performance
• Ensure campaign performance data is captured accurately and aligned to measurement frameworks
• Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Marketing Activation Manager

• Own the full B2B marketing function: brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
• Lead product marketing as a core competency: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing and packaging strategy, and sales enablement that actually changes how a sales team sells. We use the Challenger methodology, and need someone familiar with how to sell, market, engage and communicate within that framework.
• Build and execute a revenue marketing strategy where every investment connects to pipeline, revenue, and retention outcomes, not traffic, impressions, or MQL volume.
• Drive the RFP function in partnership with Sales. This is a meaningful part of how we win new business in the public sector, and it needs to be treated as a strategic capability, not a reactive one.
• Own the entire demand gen engine, which is not only our digital channels but also includes events as one of our most important marketing channels.
• Oversee brand strategy and compliance across all external touchpoints, including earned media, events, digital, and content; serve as the steward of HopSkipDrive's voice and positioning.
• Partner tightly with Sales and Customer Success on ICP, pipeline targets, lead quality standards, and expansion signals; hold Marketing accountable to the same revenue goals Sales is held to.
• Build a lifecycle and growth marketing engine that reduces churn, drives expansion, and improves net revenue retention.
• Oversee the marketing tech stack, attribution, lead scoring, and the data infrastructure that makes revenue marketing possible.
• Drive the AI transformation of the marketing team’s capabilities, incorporating AI into every facet of the operating model. The expectation isn't that we grow our way to output; it's that we build AI into how the team works so we can scale impact without scaling headcount proportionally.
• Own the marketing budget and be rigorous about ROI, CAC, ROAS, and marketing-sourced revenue as the metrics that matter.

Vice President, Marketing

• Develops, coordinates and executes results-based marketing programs, strategies and campaigns
• Communicates the IFB brand and value proposition
• Acts as project manager for development, copywriting, and communicating client needs
• Analyzes media needs, negotiates with media outlets, and places media buys
• Works special events such as conferences, fairs, farm shows

Senior Marketing Specialist

• Support the planning and execution of marketing campaigns and initiatives across channels
• Partner with cross-functional teams (Product, Creative, Analytics) to bring campaigns to life
• Assist with audience targeting, campaign setup, and performance tracking
• Analyze campaign results and provide insights to help optimize marketing performance
• Contribute to development of messaging, content, and marketing materials aligned to brand and business goals
• Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications
• Proactively collects and synthesizes data in order to identify trends
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners

Associate Marketing Lead

• Lead the development and execution of integrated, customer-focused marketing strategies
• Translate business goals and insights into targeted campaigns and go-to-market plans
• Partner across Product, Analytics, Creative, and Business teams to deliver multi-channel initiatives
• Use performance data to optimize campaigns and drive continuous improvement
• Define and prioritize strategic roadmaps aligned to business impact
• Influence stakeholders and drive alignment through clear, data-driven communication

Marketing Lead

• Define and execute a comprehensive partner events strategy
• Establish structured engagement frameworks, including partner councils, advisory boards, and community forums
• Create a cohesive partner experience aligned with channel and business priorities
• Design and deliver programs that drive active participation across the partner ecosystem
• Lead planning and execution of partner events, including summits, webinars, roundtables, and networking experiences
• Develop innovative initiatives to increase partner interaction, loyalty, and advocacy
• Create an always on Demand Center for partners including emails, content, and webinars
• Support development of programs that improve partner readiness, product adoption, and go-to-market effectiveness
• Drive awareness and participation in enablement initiatives across the channel
• Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams
• Serve as a central point of coordination to ensure alignment on partner engagement & demand strategies
• Advocate for partner feedback in internal planning and decision-making
• Identify opportunities to streamline processes and improve overall partner experience
• Implement initiatives that increase retention, satisfaction, and long-term partner value
• Define and track KPIs related to partner engagement and Demand program effectiveness
• Analyze data to assess impact and optimize strategies

Senior Channel Marketing Programs Manager

• Support execution of integrated U.S. marketing plans for assigned Respiratory products or programs, aligned to portfolio strategy and business objectives.
• Contribute to positioning, messaging, and customer engagement efforts for designated disease areas.
• Support regional product launches by coordinating assigned launch activities and cross-functional inputs to ensure readiness and effective execution.
• Assist with demand generation initiatives across digital and traditional channels to drive awareness and adoption.
• Partner with Sales, Medical Affairs, and Global Marketing to develop and update field enablement tools, training materials, and customer-facing content.

Marketing Manager, Respiratory

• Develops, manages, and executes the global eCommerce paid media plans to achieve customer acquisition, retention, and revenue goals.
• Manages a team of paid media experts, marketing strategist & consultants along with agencies to achieve business results
• Manages a significant paid media budget while achieving world-class ROAS and conversion rates
• Collaborates deeply with internal business partners, dealers, and agencies to achieve eCommerce results through multi-platform digital marketing tactics.
• Leads a culture of inclusion, thought leadership, deep partnerships, professional development, and high employee engagement
• Overseeing research of multiple requests from business development leaders across the country.
• Developing, recommending and implementing market research plans for key products and services; collaborating on brand positioning, databases and direct response.
• Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.
• Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support

Marketing Manager

• As the Sr. Marketing Manager-Oncology, you will lead global, end-to-end marketing for the Molecular Diagnostics Oncology business.
• You will drive strategic planning, cross functional collaboration and execution of the oncology marketing strategy.
• This role is responsible for developing sales enabling tools, messaging, and programs, while partnering with sales leadership to support field performance and revenue goals.
• You will oversee product launches, lifecycle management, third-party relationships, and ongoing product support.
• Additionally, you will contribute to strategic marketing plans, support new product development, and create materials for sales training and industry presentations.
• Leads the development of global marketing strategy, preparing the annual plan and shaping a 3–5-year business outlook while anticipating shifts in market dynamics.
• Manages new product introduction plans and global launches in FISH technology in coordination with cross-functional and regional teams.
• Partners with global sales training to deliver effective education to distributors and local teams.
• Supports sales and R&D for both on-market products and new launches; adapts marketing strategies based on evolving market conditions and sets priorities for product development and enhancements.
• Oversee on-market and new oncology products, systems, and technologies, ensuring compliance and addressing customer needs, including development of clear customer communications.
• Collaborates across global stakeholders to drive alignment, execution, and visibility against integrated business plans, proactively identifying and resolving risks impacting timelines and quality.
• Partners with Global Training, Downstream Marketing, Distribution, and Sales to develop tools, messaging, value propositions, and programs that maximize commercialization success and pipeline growth.
• Applies strong business acumen and data-driven decision-making to prioritize financial and human resource investments for optimal business outcomes.
• Drives product development priorities (internal and third-party) to support launch readiness, sales execution, and market expansion.
• Executes global marketing communications in collaboration with regional teams to deliver multi-channel strategies that strengthen brand presence and support market development.
• Engage with sales teams and key customers to advance market development and enable revenue growth.
• Defines tracks, and reports key performance metrics in partnership with sales leadership, ensuring effective planning, execution, and continuous improvement.
• Develops robust business cases, including analysis of investment, cost of goods, sales/service costs, and revenue potential.
• Maintains compliance with FDA regulations and company policies while fostering a safe, professional, and collaborative work environment with employees, customers, and partners.

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