Senior Manager, Integrated Marketing

Medela

Senior Manager of Integrated Marketing focusing on social media, PR, and partnerships for a global brand. Drive strategies and campaigns to expand brand reach and engagement in the digital space.

Posted 7/23/2026full-timeMcHenry • Illinois • 🇺🇸 United StatesSenior💰 $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing global social media strategies, managing influencer programs, and overseeing public relations initiatives. Proven ability to analyze performance metrics and optimize campaigns while collaborating with cross-functional teams to align marketing efforts with business objectives.

Highest-signal resume keywords

Social Media Strategy DevelopmentInfluencer Marketing ManagementPublic Relations StrategyIntegrated Marketing ExperienceData-Driven Campaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementContent Strategy DevelopmentEditorial Calendar CreationMarket Trend AnalysisCampaign Performance Measurement

Soft Skills

StorytellingCommunicationCross-Functional Collaboration

Certifications & Qualifications

Digital Marketing CertificationPR Certification

Industry Keywords

Creator EconomyAffiliate MarketingBrand CommunicationsConsumer InsightsIntegrated Marketing

About the role

Key responsibilities & impact

Develop and execute the global social media strategy while ensuring our brand consistently shows up in meaningful ways across channels
You'll monitor trends, conversations, competitive activity, and emerging opportunities to keep our content fresh, timely, and engaging
Lead the global social media strategy while driving day-to-day execution and content planning
Build and manage a global editorial calendar informed by market trends, product launches, promotions, industry events, and consumer insights
Develop and lead influencer, creator, and partnership programs that expand brand reach and generate awareness
Oversee public relations strategy, media storytelling, and earned media opportunities
Lead relationships with PR, influencer, and content agencies, ensuring exceptional execution, measurable performance, and alignment with business objectives
Partner with Brand, Digital, Product Marketing, and regional teams to ensure campaigns are integrated and aligned with commercial priorities
Monitor and evaluate performance across social media, earned media, influencer, and partnership initiatives, providing insights and optimization recommendations

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or related field preferred
Advanced degree or relevant certifications in digital marketing, PR, or brand strategy are a plus
8+ years of experience in social media, public relations, influencer marketing, integrated marketing, or brand communications
Experience balancing strategy with hands-on execution in a fast-paced consumer marketing environment
Proven success managing influencer programs, public relations, and agency relationships
Strong understanding of today's creator economy, social platforms, and digital marketing trends
Knowledge of affiliate marketing or creator commerce
Experience leading integrated social, PR, influencer, and partnership strategies for a global consumer brand
Experience developing editorial calendars based on market intelligence, events, promotions, and business priorities
Excellent storytelling, communication, and cross-functional collaboration skills
A data-driven mindset with experience measuring campaign performance and business impact
Experience building content strategies that support both organic engagement and paid media performance
A passion for identifying emerging trends before they become mainstream
Experience working in integrated marketing environments with cross-functional stakeholders
Up to 20% travel.

Benefits

Comp & perks

Comprehensive benefits plan
401K with match
Money Purchase Plan
16-week Paid Parental Leave
Generous PTO package, including 14 paid holidays
A great place to work!