Marketing

• Own the relationship with the external advertising agency
• Monitor campaign performance using Google Analytics, Looker Studio and other reporting tools
• Analyze website traffic, conversion performance, and marketing KPIs to generate actionable insights alongside the agency
• Develop regular performance reports and recommend optimizations based on data
• Plan, execute, and optimize integrated marketing campaigns that support enrollment goals across multiple product lines
• Manage campaign timelines, budgets, deliverables, and reporting
• Partner with internal stakeholders to align marketing efforts with organizational priorities
• Identify opportunities to improve campaign performance and customer acquisition
• Support development of compelling marketing content across email, web, blog, social media, and paid campaigns
• Ensure messaging is aligned with the NOLS brand voice and strategic objectives
• Collaborate with internal subject matter experts to bring authentic stories to life
• Manage website content updates and collaborate on improvements to user experience and conversion performance
• Ensure website content remains accurate, current, and optimized for prospective students
• Conduct market and competitive research to identify trends, audience needs, and enrollment opportunities
• Translate customer insights into marketing recommendations and campaign improvements
• Partner with Expeditions, Custom Education, Wilderness Medicine, Alumni Trips and Advancement to support organizational initiatives
• Coordinate marketing support for events, launches, and organizational priorities
• Represent the marketing team in cross-functional planning and project discussions

Marketing Manager

• Join Gartner’s leading analysts and advisors to host public live virtual sessions that showcase their research and insights to thousands of professionals.
• Execute and host live virtual sessions, including reading from a script, introducing the presenter, providing audience instructions, covering promotional announcements and operating the 3rd party webinar platform.
• Post content on our webinar platform and gartner.com.
• Collaborate with the Marketing Program Manager to analyze program data and identify program benchmarks and bright spots.
• Collaborate with the Marketing Program Manager to find areas of optimization within program operations and/or promotional channels including email and social media.
• Collaborate with the Marketing Program Manager to identify innovations and propose pilot opportunities.
• Provide presenter access details and trainings for sessions, ensuring the success of our events through detail accuracy and collaboration via multiple trackers and platforms.
• Collect PowerPoint presentations from presenters and provide them with final versions.
• Request, add and edit standard virtual event instructional and promotional slides for presentations.
• Edit scripts to align with virtual event details and promotions.
• Upload presentations and promotional slides to virtual sessions platform.
• Respond to our sales teams and prospective clients on their inquiries and requests in a timely manner.
• Manage promotional email requests and become a liaison to partners in Digital Marketing.
• Provide key metrics and analysis based upon our event data for individual sessions.
• Update registration reports on daily basis and send weekly notifications to stakeholders.
• Manage preparatory sessions for our sessions with team members and internal/external presenters.
• Support additional assignments to maintain consistency, promote accountability and optimize efficiency.

Operation Specialist, Virtual Marketing Programs

• Develop and lead the execution of Brand email strategy
• Partner with the broader Growth Marketing team
• Own the strategy and governance of our owned digital video inventory
• Partner with Analytics, Product, and Digital teams
• Brief in creative partners
• Establish clear success metrics and measurement frameworks
• Lead a test-and-learn agenda

Manager, Lifecycle Marketing

• Develop and execute regional marketing plans tailored to the MSP ecosystem in close collaboration with sales, product marketing, business development, and community teams
• Align programs to quarterly goals and key personas across technical and business decision-makers
• Design and run integrated campaigns across multiple channels including account-based marketing, field events, direct mail, webinars, email nurtures, and community activations, with a strong focus on demand generation and strategic value positioning
• Own the full lifecycle of regional programs from planning to execution and performance reporting
• Manage logistics, vendor relationships, budgets, and lead flow coordination with the SDR team via Salesloft
• Lead field initiatives such as roadshows, peer group activations, third-party sponsorships, and executive-level experiences
• Execute high-quality events with 100+ attendees and ensure seamless delivery across complex programs
• Drive co-marketing efforts with top MSP partners by building joint plans, leading quarterly reviews, and delivering co-branded campaigns that highlight shared value and measurable ROI
• Stay current on MSP market trends, buyer behaviors, and the competitive landscape
• Share insights and optimizations with key stakeholders to drive continuous improvement

Regional Marketing Manager

• Develop unique, stand-out creative content using still graphics, video and animation, including GIFs.
• Lead the design and development of digital and print materials, including brochures, displays, presentations, annual reports, posters, booklets, newsletters, email graphics, infographics, social media content and more.
• Design interactive landing pages, maintain United Way of Connecticut websites and regularly update web content.
• Create and publish content across social media platforms and support the development and promotion of digital advertising campaigns.
• Lead the production and editing of in-house video content.
• Collaborate with external vendors on outsourced video and creative projects to ensure high-quality, brand-compliant results.
• Track and test the performance and responsiveness of marketing assets across websites, email campaigns, newsletters, social media platforms and landing pages.
• Help maintain consistent branding and messaging across all communication channels.
• Oversee the production and distribution of printed marketing materials.
• Manage and prioritize multiple creative projects from initial concept through final delivery.
• Manage relationships, timelines and deliverables with external marketing contractors.
• Coordinate marketing deliverables for contractual and grant-funded projects while meeting required timelines, specifications and budget expectations.
• Collaborate with internal departments to creatively support marketing, communication and outreach goals.

Marketing Designer

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
• Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
• Validate timelines, dependencies, and readiness across all contributing functions
• Serve as the primary liaison between campaign owners and Marketing Performance functions
• Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
• Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
• Ensure all components required for campaign execution are aligned
• Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
• Identify risks, gaps, or misalignment early and coordinate resolution across teams
• Oversee campaign activation progress across teams
• Provide visibility into campaign status, risks, and key milestones to stakeholders
• Support issue resolution and escalation management for campaign-related challenges
• Develop and maintain standardized campaign activation processes, frameworks, and playbooks
• Drive consistency in campaign intake, planning, and execution across regions and teams
• Enable scalable execution through reusable templates, workflows, and best practices
• Coordinate with Insights & Reporting teams to monitor campaign performance
• Ensure campaign performance data is captured accurately and aligned to measurement frameworks
• Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Marketing Activation Manager

• Supports the execution of multiple marketing programs, advertising campaigns and sales initiatives
• Ensures consistency with business branding and objectives
• Collaborates with marketing team on the execution of marketing plans and campaigns
• Analyzes research and measurement of campaigns and communicates results
• Coordinates with internal and external copywriters, graphic designers, photographers, and vendors
• Assists in planning and execution of events, conferences, and sponsorships
• Participates in a continuous improvement team to facilitate workflow processes

Marketing Specialist

• Manage and track marketing budgets for regional campaigns
• Plan and coordinate local marketing promotions and events
• Translate business objectives into actionable marketing strategies
• Prepare and present reports evaluating marketing effectiveness

• Engage customers to take the next best action towards critical publishing milestones.
• Pitch your ideas and bring them to life – you’re a key contributor to our lifecycle strategy.
• Maintain key journey maps to inform loyalty and retention strategy, and optimize programs driving various engagement KPIs.
• Maintain lifecycle marketing program alignment to roadmap and business objectives.
• Identify and define customer segments and journeys to foster a personalized experience that maximizes engagement.
• Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints.
• Develop reporting dashboards and track KPIs to measure effectiveness of lifecycle initiatives and communicate a go-forward recommendation.
• Stay current with industry trends, competitor intelligence, marketing best practices, and emerging technologies.

Lifecycle Marketing Manager

• Manage assigned territories and client relationships to drive program visibility and brand awareness.
• Create and execute territory specific marketing plans to increase program visibility and member engagement.
• Analyze and report key data to support strategic decisions related to marketing and program education.
• Oversee end to end program execution, including material receipt, placement accuracy, and required photo documentation.
• Conduct virtual and onsite educational presentations for managers and personnel.

Field Marketing Manager, WMS Manager

• Collaborate with East Region business development and operations teams in support of pursuit efforts
• Partner in the preparation of formal and informal client solicitations across the full pursuit lifecycle
• Interface with business line growth teams and operations to support the process of winning work
• Lead and support responses to client solicitations while applying standard pursuit processes
• Responsible for coordinating and delivering high-quality print, electronic, and oral proposal submissions
• Contribute to proposal strategy through market research and competitive intelligence
• Serve as lead writer/editor for key sections including resumes and executive summaries
• Facilitate color reviews and quality reviews, incorporating lessons learned
• Participate in go/no-go and greenlight analyses and support capture planning activities

Marketing Proposal Specialist

• Support the regional Marketing Senior Director and team in executing integrated marketing strategies and campaigns to help drive firm revenue growth.
• Assist in coordinating and implementing multi-channel marketing campaigns and content marketing programs aimed at generating leads and supporting sales efforts.
• Work with centralized centers of excellence to help ensure smooth execution of assigned marketing activities.
• Gather and organize input from product, research, and sales teams to help inform campaign messaging and tactics.
• Collaborate with other marketing team members to develop and distribute campaign content.
• Draft clear, concise marketing messages and content, ensuring consistency across channels and formats.
• Work with colleagues across business lines and regions to share marketing ideas and support integrated activities.
• Track and report on marketing performance using established metrics and analytics.
• Share findings and suggest improvements to enhance campaign impact.
• Support demand generation activities by helping communicate key messages and campaign details to the sales organization.
• Build strong working relationships with sales teams and regional leaders.
• Monitor KPIs and campaign metrics and assist in evaluating campaign effectiveness to inform future tactics.

Senior Revenue Marketing Specialist

• Support the development and execution of the marketing strategy that drives growth and profitability of the Personal Lines Broad Media Programs.
• Accountable for an annual $15MM+ marketing budget for National TV, Connected TV, Audio and other broad reach programs.
• Achieve Response and Conversion transactional objectives at profitable costs through media strategy development, tactical execution, performance measurement, and overall program optimization.
• Identify and implement innovative media strategies that lead to program enhancements.
• Monitor and analyze key performance indicators of Broad Media Programs.
• Collaborate with Sales, Marketing Data & Analytics, Creative, Customer Research and Product teams to maximize results.

AD Marketing, Broad Media

• Work with channel owners across Events, Digital, Web, Social, and CRM
• Ensure agreements with vendor partners are executed on time and on message
• Execute communications of vendor programs to membership
• Identify opportunities for vendors and shape future vendor sponsorship packages

Vendor Marketing Associate Manager

• Develop new and innovative ways to achieve marketing objectives through data analysis
• Analyze marketing performance and find opportunities for improvement
• Resolve complex operational and marketing challenges through creative solutions
• Collaborate with analytics, product, technology, legal, agency, and Club partners

Marketing Engagement Partner

• Lead planning and execution of multi‑channel marketing campaigns across email, in‑app, SMS, digital, and other channels.
• Translate commercial goals into campaign briefs, business requirements, and technical specifications.
• Own documentation for all campaign-related data feeds, ensuring accuracy, clarity, and version control.
• Conduct Data Feed QA, identifying root causes of data issues and coordinating resolution.
• Manage and prioritise campaign and technical requests.
• Serve as escalation support for customer‑impacting issues relating to campaigns or marketing data.
• Monitor campaign performance, identify inefficiencies, and recommend enhancements to processes, targeting, or automation.

Senior Marketing Campaign Manager

• Serve as the marketing owner and primary point-of-contact for assigned Focus Market clients/partners
• Develop quarterly/annual client marketing plans and activation roadmaps
• Lead end-to-end execution of multi-channel B2B and B2B2C campaigns
• Drive provider/location onboarding and engagement through marketing strategies
• Use analytics and insights to optimize campaign performance
• Influence work across internal partners to deliver quality work

AVP, Specialty & Wellness Marketing

• Serve as the marketing owner and primary point-of-contact for assigned Focus Market clients/partners
• Develop quarterly/annual client marketing plans, integrated calendars, and activation roadmaps; coordinate priorities with Sales and Client leaders
• Support partner operating rhythms including campaign plans, program updates, and QBR content
• Lead end-to-end execution of multi-channel B2B and B2B2C campaigns
• Execute targeted account-based/segment-based marketing for priority partner segments and locations
• Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials
• Build and optimize market acquisition and lifecycle communications including email automation and journey mapping
• Create and manage content to support acquisition and engagement objectives
• Use analytics, testing, and segmentation to optimize performance
• Track and communicate outcomes against KPIs
• Influence and coordinate work across internal partners to deliver quality work on time

AVP, Specialty & Wellness Marketing – Focus Markets

• Develop and execute a comprehensive email and SMS content strategy across all Blueroot Health brands, aligned to acquisition, retention, and revenue goals.
• Own the editorial calendar for lifecycle communications, including campaigns, automated flows, transactional messages, and SMS sends.
• Write compelling, on-brand email and SMS copy — subject lines, preview text, body copy, and CTAs — tailored to each brand's voice and audience.
• Design and implement automated flows including welcome series, abandoned cart and browse recovery, post-purchase, win-back, replenishment, and cross-sell journeys.
• Plan and execute SMS campaigns and automations in compliance with TCPA, CTIA, and carrier guidelines, including list growth, consent management, and quiet hours.
• Build and refine audience segments using behavioral, transactional, and profile data to deliver relevant, personalized content at scale.
• Run a continuous testing program (A/B and multivariate) across subject lines, content, send times, offers, and channel mix; document learnings and apply them across the program.
• Analyze and report on channel performance using KPIs including open rate, CTR, conversion rate, revenue per recipient, list growth, unsubscribe and spam rates, and SMS-specific metrics (opt-in rate, CTR, revenue per send).
• Deliver regular performance readouts to the Director of Marketing Communications with clear insights and recommended next actions.
• Manage email deliverability — sender reputation, authentication (SPF, DKIM, DMARC), list hygiene, and inbox placement.
• Ensure all communications comply with GDPR, CAN-SPAM, TCPA, and other applicable regulations.
• Partner with design, brand, e-commerce, and customer service teams to align messaging, creative, and offers across touchpoints.
• Monitor industry trends, competitor programs, and emerging best practices in email and SMS, and bring forward recommendations.
• Perform other duties as assigned.

• Own end-to-end operational execution of marketing campaigns across channels (email, direct mail, digital, SMS, etc.) to ensure on-time, accurate delivery and measurable outcomes
• Segmentation and prioritization of target audiences
• Partner with industry to identify and execute marketing opportunities to build category and brand awareness with physicians, patients, and thought leaders
• Serve as the operational bridge between Marketing, Creative, Product, Data/Analytics, Technology, Compliance/Legal, and external partners.
• Lead recurring campaign operations standups/status meetings; communicate progress and blockers clearly.
• Align stakeholders on scope changes, tradeoffs, and timelines; manage expectations and approvals.
• Create standard operating procedures and templates to improve throughput and consistency.
• Collaborate with internal & external agencies on creative execution and channel delivery
• Partner with analytics teams to measure impact, leverage data to drive future campaigns
• Lead cross-functional projects
• Manage budget including forecasting and tracking
• Perform other duties and/or special projects as assigned

Marketing jobs in Connecticut

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Marketing Manager

Operation Specialist, Virtual Marketing Programs

Manager, Lifecycle Marketing

Regional Marketing Manager

Marketing Designer

Marketing Activation Manager

Marketing Specialist

Marketing Manager

Lifecycle Marketing Manager

Field Marketing Manager, WMS Manager

Marketing Proposal Specialist

Senior Revenue Marketing Specialist

AD Marketing, Broad Media

Vendor Marketing Associate Manager

Marketing Engagement Partner

Senior Marketing Campaign Manager

AVP, Specialty & Wellness Marketing

AVP, Specialty & Wellness Marketing – Focus Markets

Lifecycle Marketing Manager

AVP, Marketing Campaign Orchestration