Marketing

• Own end-to-end operational execution of marketing campaigns across channels (email, direct mail, digital, SMS, etc.) to ensure on-time, accurate delivery and measurable outcomes
• Segmentation and prioritization of target audiences
• Partner with industry to identify and execute marketing opportunities to build category and brand awareness with physicians, patients, and thought leaders
• Serve as the operational bridge between Marketing, Creative, Product, Data/Analytics, Technology, Compliance/Legal, and external partners.
• Lead recurring campaign operations standups/status meetings; communicate progress and blockers clearly.
• Align stakeholders on scope changes, tradeoffs, and timelines; manage expectations and approvals.
• Create standard operating procedures and templates to improve throughput and consistency.
• Collaborate with internal & external agencies on creative execution and channel delivery
• Partner with analytics teams to measure impact, leverage data to drive future campaigns
• Lead cross-functional projects
• Manage budget including forecasting and tracking
• Perform other duties and/or special projects as assigned

AVP, Marketing Campaign Orchestration

• Lead the development, implementation, and ongoing optimization of dynamic multi-channel acquisition and digital growth plans aligned with business objectives and client goals
• Establish and maintain strategic relationships at senior levels within partner organizations to ensure alignment and support for acquisition initiatives
• Analyze client business objectives and marketing calendars to develop acquisition strategies that maximize customer acquisition and program performance
• Optimize and manage marketing spend against growth targets, pursuing additional budget opportunities to scale acquisition efforts
• Identify and segment target audiences for acquisition campaigns, leveraging data-driven insights to design and test acquisition programs that drive incremental new customer growth
• Lead acquisition marketing campaigns in a fully integrated omni-channel environment, ensuring digital assets are optimized, innovative, and aligned with the overall brand and partner marketing initiatives
• Monitor and report on acquisition campaign performance, including key metrics related to new customer volume, cost per acquisition, ROI, and other KPIs; continuously refine marketing tactics based on data insights
• Collaborate cross-functionally with internal teams (e.g., media, analytics, product, sales) and external partners/agencies to drive timely and effective campaign execution
• Contribute to financial planning cycles by providing acquisition-related forecasts, budget recommendations, and performance analysis
• Manage multiple acquisition and digital marketing projects and priorities simultaneously, ensuring all deliverables meet quality, timeline, and budget expectations

AVP, Marketing

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• Supports the execution of multiple marketing programs, advertising campaigns and sales initiatives
• Ensures consistency with business branding and objectives
• Executes projects based on Eversource principles
• Assists in handling key marketing functions, processes, and programs related to achieving goals
• Collaborates with members of the marketing team on the execution of marketing plans and campaigns
• Analyzes research and measurement of campaigns and programs, communicates results and recommends improvements and/or adjustments
• Coordinates with internal and external copywriters, graphic designers, photographers, and other vendors
• Oversees the creation of the department’s collateral, press releases, case studies, etc. with manager’s guidance
• Assists in the planning and execution of events, conferences, and sponsorships
• Participates in a continuous improvement team to facilitate departmental workflow processes

Marketing Specialist

• Own end-to-end operational execution of marketing campaigns across channels (email, direct mail, digital, SMS, etc.) to ensure on-time, accurate delivery and measurable outcomes
• Segmentation and prioritization of target audiences
• Partner with industry to identify and execute marketing opportunities to build category and brand awareness with physicians, patients, and thought leaders
• Lead recurring campaign operations standups/status meetings; communicate progress and blockers clearly
• Align stakeholders on scope changes, tradeoffs, and timelines; manage expectations and approvals
• Create standard operating procedures and templates to improve throughput and consistency
• Collaborate with internal & external agencies on creative execution and channel delivery
• Partner with analytics teams to measure impact, leverage data to drive future campaigns
• Manage budget including forecasting and tracking

• Own end-to-end operational execution of marketing campaigns across channels
• Segmentation and prioritization of target audiences
• Partner with industry to identify and execute marketing opportunities
• Lead recurring campaign operations standups/status meetings
• Align stakeholders on scope changes, tradeoffs, and timelines
• Create standard operating procedures and templates to improve throughput
• Collaborate with internal & external agencies on creative execution
• Manage budget including forecasting and tracking

• Own day‑to‑day portfolio management for Marketing initiatives, ensuring work is aligned to strategy, prioritized against capacity, and sequenced effectively.
• Partner with Marketing leaders to identify, shape, and intake new initiatives, assessing scope, dependencies, and execution complexity.
• Maintain and actively manage the Marketing portfolio roadmap, including interdependencies, risks, and key milestones.
• Provide regular portfolio‑level reporting focused on delivery confidence, outcomes, risks, and required decisions.
• Lead priority Marketing programs from initiation through delivery, with accountability for scope, timeline, and delivery outcomes.
• Establish clear program structures, success criteria, milestones, and ownership models across participating teams.
• Drive cross‑functional alignment across Marketing, Media, CRM, Analytics, Finance, Product, Technology, and Compliance to ensure coordinated execution.
• Track delivery progress, proactively identify risks and delivery gaps, and implement mitigation plans to keep programs on track.
• Escalate delivery issues with clear context, options, and recommendations to enable timely decision‑making.
• Serve as a trusted strategic partner to Marketing leaders by enabling clear, data-informed decision-making across the portfolio.
• Actively engage senior stakeholders to understand business objectives, constraints, and trade-offs, translating them into executable program plans.
• Prepare decision-ready perspectives by framing options, implications, risks, and recommendations for portfolio and program-level decisions.
• Facilitate portfolio governance by designing and executing forums that promote clarity, accountability, and alignment—rather than process for process’ sake.
• Partner closely with Finance, BI, Analytics, and other enabling teams to support initiatives requiring new forecasting models, goal frameworks, or measurement approaches.
• Proactively identify where decisions are blocked or unclear and drive resolution by aligning the right stakeholders around a path forward.
• Ensure leadership has confidence not just in what is planned, but in what can be executed and delivered.
• Reinforce PMO standards and delivery discipline while adapting governance approaches to support Marketing’s pace, experimentation, and evolving needs.
• Contribute to a connected PMO model by collaborating with other Business Portfolio Managers on shared dependencies and best practices.

Business Portfolio Manager – Marketing

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

Marketing Representative

• Ensure that all work meets, improves or exceeds company standards, as specified in the Rollease Acmeda core values, and in accordance with the company’s branding guidelines
• Work in conjunction with Marketing Manager to plan and execute marketing initiatives for the US market
• Assist and provide overall support in the creation and maintenance of marketing materials for both digital & print platforms, which include EDMs, advertisements, brochures, flyers, etc.
• Manage design files as required using Adobe Creative Suite
• Develop and manage social media content and channels
• Prepare website analytics and campaign reporting for quarterly performance reviews
• Support in-house Sales and Product Management department meetings to track status of open marketing activities and stay aligned with new product marketing activities
• Draft and send EDM communications to the US customer database
• Perform updates on the company website(s) using Content Management Systems (WordPress & Sitefinity)
• Coordinate and update product catalog/price list quarterly using Adobe InDesign
• Source external vendors and samples for miscellaneous marketing collateral
• Develop and publish internal communications on the company Intranet on a weekly basis
• Assist in coordination of local events such as trade shows and conferences as required
• Comply with guidelines of the company’s globalized filing repository system and maintain conformity
• Stay up to date on the company’s products and competitor’s products in the marketplace along with having knowledge of consumer groups
• Offer input in creative meetings and encourage idea sharing
• Other duties as may be required from time to time

Marketing Coordinator

• Lead discrete, high-impact initiatives that blend strategy and analytics across the team's portfolio
• Serve as the dedicated strategic partner for Zillow Elevate, providing always-on strategic support to deliver and refine the growth strategy
• Conduct hands-on qualitative and quantitative analyses to inform and validate opportunities, including growth modeling and external research
• Build effective working relationships with key leaders in Zillow Elevate and Marketing to shape recommendations with appropriate context, drive successful adoption, and deliver impact
• Synthesize recommendations into clear, concise, and compelling narratives for senior leadership to drive decision-making

Principal Marketing Strategy Manager

• Design and execute scalable lifecycle programs spanning MQL → SQL → Opportunity → Closed-Won → Retention
• Diagnose conversion gaps and friction points across the funnel and implement data-backed improvements
• Improve pipeline velocity, lead-to-opportunity conversion, and revenue contribution
• Develop segmented, multi-touch nurture programs aligned to buying stage, persona, and cohort
• Create re-engagement campaigns to activate stalled or aging leads
• Continuously test messaging, timing, channel mix, and offers to improve performance
• Partner with Event Marketing and Demand Gen to maximize event ROI
• Design pre-event, at-event, and post-event nurture streams
• Operationalize event lead capture, scoring, segmentation, and pipeline follow-up
• Scope and implement automated lifecycle journeys within Salesforce/Pardot, Marketo, HubSpot, or similar platforms
• Leverage dynamic content and cohort-based personalization strategies
• Collaborate cross-functionally to ensure accurate tracking and reporting
• Use pipeline metrics, attribution reporting, and lifecycle dashboards to evaluate impact and merchandise efforts
• Translate insights into clear recommendations and optimization roadmaps
• Tie marketing activity directly to pipeline and revenue outcomes.

Senior Lifecycle Marketing Specialist

• Lead the strategy, development, and execution of proactive outreach and engagement initiatives
• Oversee proactive outreach and engagement efforts that strengthen customer and stakeholder connections
• Develop and implement integrated outreach plans, messaging frameworks, and engagement strategies
• Create and deliver key communications materials
• Manage external vendors and partners to deliver communications projects on time and within budget

Marketing Specialist, Outreach

• Own the end-to-end marketing measurement strategy across paid search, paid social, display, affiliates, CTV, and lifecycle/CRM, unifying MMM, MTA, and incrementality testing to guide channel and portfolio-level investment.
• Design, launch, and analyze experiments (e.g., geo tests, PSA tests, holdouts) and causal inference studies that quantify lift, inform targeting, and establish best practices for decision-making under uncertainty.
• Build and productionize predictive models (e.g., LTV, churn/propensity, audience response, budget allocation) using SQL and Python or R, partnering with data engineering to automate pipelines and ensure data quality.
• Create executive-ready dashboards and narratives in tools like Looker or Mode that track KPIs, explain performance drivers, and translate insights into clear, prioritized recommendations.
• Partner with Strategic Finance and Marketing leadership on forecasting, scenario planning, and quarterly planning processes; influence roadmaps and present findings to VP+ stakeholders.
• Prioritize ruthlessly in a dynamic environment, managing multiple concurrent projects and elevating the team’s analytical bar through peer reviews, documentation, and mentorship.

Senior Marketing Decision Scientist

• Develop and lead the annual marketing plan by segment and workflow.
• Lead structured programs to collect and analyze customer feedback and publish actionable insight reports.
• Partner with Product Managers and technical marketing to design and execute launch strategies.
• Own the JT Baker® Strategy and narratives across all channels.
• Define and track marketing effectiveness metrics.

Senior Director, Marketing – Production Chemicals

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Associate Marketing Manager, EMS Software

• Lead the strategic oversight and operational execution of the global web content ecosystem
• Ensure that content systems, workflows, and publishing practices support the needs of internal teams
• Define and maintain content governance standards
• Serve as the primary business stakeholder for the CMS platform
• Establish and promote content management and publishing best practices
• Define KPIs and success metrics for web content effectiveness
• Partner with analytics teams to monitor performance and surface actionable insights
• Define and drive the strategy for integrating AI and automation into content management workflows
• Develop and maintain documentation and playbooks for operational efficiency
• Lead and develop a team of content operations professionals.

Associate Director, Marketing

• Review, analyze, and assess RFP documents to determine the best approach for proposal response.
• Responsible for quarterbacking the RFP process from receipt to submission, ensuring deadlines are met.
• Work with cross-functional teams to gather necessary information and develop comprehensive proposals.
• Engage with internal departments to ensure that proposals are accurate, comprehensive, and aligned with the company’s goals.
• Review and ensure that proposals fully comply with RFP instructions and client requirements.
• Maintain a detailed record of all RFPs, including RFP Tracker for status tracking, timelines, and deadlines.
• Establish and manage timelines for proposal development, review, and submission, ensuring on-time delivery.
• Serve as the point of contact for internal stakeholders and clients throughout the RFP process.
• Assist with post-submission activities, such as clarifications, presentations, and follow-up questions.
• Continuously assess and refine the RFP process and content library.

Analyst, Contract Marketing – RFP

• Leads the strategy, execution, and optimization of ASSA ABLOY’s Innovation Showroom and Mobile Innovation Fleet
• Owns the management and execution of customer display programs across distributor, customer, and partner locations
• Combines experiential marketing leadership with strong project management, cross‑functional collaboration, and performance measurement
• Own strategy, priorities, and execution roadmaps for the Innovation Showroom and Mobile Innovation Fleet
• Lead end‑to‑end project management of builds, refreshes, and updates from concept through launch
• Manage budgets, timelines, approvals, vendors, and cross‑functional dependencies
• Ensure experiences remain current, functional, and aligned with brand and business objectives
• Partner with solution teams, subject matter experts, and creative resources to deliver effective storytelling and demonstrations
• Manage customer‑facing display programs across distributor, customer, and partner locations
• Oversee design, production, installation, maintenance, refreshes, and removals
• Partner with Sales, Product, Channel, and Operations teams to evaluate requests and prioritize work
• Manage vendor relationships, logistics, quality, and brand consistency
• Gather field and customer feedback to inform continuous improvement
• Define success metrics and track performance across experiential initiatives
• Develop reporting that demonstrates ROI, pipeline impact, and business value
• Oversee development of experiential support assets (signage, spec sheets, sell sheets, talking points)

Manager, Experiential Marketing – Showrooms and Displays

• Managing corporate social media accounts, executing digital strategy, and overseeing community engagement.
• Coordinating and releasing weekly branded email and direct mail campaigns.
• Managing in-store signage projects from creation through implementation and providing store support.
• Assisting retailers with social media and other digital marketing requests.
• Coordinating the dissemination of content across all channels by collaborating with various departments.

• Manages complex integrated marketing campaigns in all channels including offline, online and experiential.
• Builds internal consensus and support for marketing campaigns designed to enhance and grow the business profitably.
• Provides clear, thoughtful and strategic marketing recommendations to meet business objectives.
• Develops strategic and executional approaches for longer term (cross year/cross business) projects which have a significant impact on business units.
• Leads the execution and oversight of designated campaigns with cross functional teams in a collaborative environment.
• Responsible for developing marketing strategy and creative briefs grounded in insights and to provide thought starters to the creative teams.
• Effectively communicates to all levels within the organization and maintains presence in group presentations.
• Uses written and verbal communication to effectively inform, brief, persuade, and summarize across all internal, external and client audiences.
• Manages integrated marketing staff to achieve results through strong talent development, performance management, and clear objective and goal setting.
• Embraces the adoption of agile marketing techniques with an ability to work within an agile environment.
• Oversees multiple agency relationships and manages their integration within the organization to maximize their effectiveness.
• Maintains a focus on being able to keep abreast of marketing changes and trends through professional growth opportunities (training, conferences, webinars, seminars).
• Understands brand standards and ensures compliance with brand guidelines.
• Provides clear and thoughtful feedback on creative work, inspires creative talent, and ensures outcomes are grounded in approved strategies.
• Provides new ideas based on thorough understanding of business objectives.
• Provides strategic and thoughtful input to senior managers in developing and establishing integrated marketing campaigns.
• Responsible for providing thoughtful and strategic input into the development of content.
• Ensures that overall budgets and timelines are realistically set and attained.
• Advises partners on priorities and trade-offs based on budget and logistical limitations and/or makes recommendations on additional/alternative resources.
• Work involves broad latitude for decision-making to drive goal attainment.
• Manages day-to-day workflow of employees giving direction, training and performance feedback.
• Accountable for developing integrated marketing campaigns, driving new processes to optimize quality and efficiency and/or conducting external market research/surveys.
• Can establish and on-board new vendor relationships.
• Recommends short-term and long-term strategies to optimize media investments.
• Is knowledgeable about advertising and media platforms and trends.
• Reviews and recommends all advertising media buys for business units.
• Works with Data and Analytics team to develop methods and processes to track effectiveness of implemented programs.
• Manages day-to-day agency partners and manages those relationships for maximum effectiveness.
• Provides input to agency performance assessments.
• Collaborates and influences corporate and business teams to align around shared objectives.
• Effectively communicates with all constituents (bottom up and top down).

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AVP, Marketing Campaign Orchestration

AVP, Marketing

Partner Marketing Manager

Marketing Specialist

AVP, Marketing Campaign Orchestration

AVP, Marketing Campaign Orchestration

Business Portfolio Manager – Marketing

Marketing Representative

Marketing Coordinator

Principal Marketing Strategy Manager

Senior Lifecycle Marketing Specialist

Marketing Specialist, Outreach

Senior Marketing Decision Scientist

Senior Director, Marketing – Production Chemicals

Associate Marketing Manager, EMS Software

Associate Director, Marketing

Analyst, Contract Marketing – RFP

Manager, Experiential Marketing – Showrooms and Displays

Marketing Coordinator

Director, Integrated Marketing – Planning