AD Marketing, Broad Media

The Hartford

Assistant Director of Personal Insurance Broad Media executing marketing strategies to drive growth and profitability. Managing a $15MM+ budget and collaborating across teams for success.

Posted 6/23/2026full-timeHartford • Connecticut • 🇺🇸 United StatesMid-LevelSenior💰 $104,800 - $157,200 per yearWebsite

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Hard Skills

direct-to-consumer marketingmedia buyingmarketing planningperformance measurementprogram optimizationtargeting strategiessegmentation strategiescreative testing strategieschannel optimizationbudgeting

Soft Skills

project managementcollaborationinfluencingresults drivenmetrics orientedcommunication

Industry Keywords

Broad Media Programsmarketing strategyperformance managementeconomic driverskey performance indicatorsinnovative media strategiesmatrixed environmentcompetitor strategiesprogram growthcustomer research

About the role

Key responsibilities & impact

Support the development and execution of the marketing strategy that drives growth and profitability of the Personal Lines Broad Media Programs.
Accountable for an annual $15MM+ marketing budget for National TV, Connected TV, Audio and other broad reach programs.
Achieve Response and Conversion transactional objectives at profitable costs through media strategy development, tactical execution, performance measurement, and overall program optimization.
Identify and implement innovative media strategies that lead to program enhancements.
Monitor and analyze key performance indicators of Broad Media Programs.
Collaborate with Sales, Marketing Data & Analytics, Creative, Customer Research and Product teams to maximize results.

Requirements

What you’ll need

A minimum of five (5) years experience in direct-to-consumer marketing planning and execution of Broad Media programs.
Proven expertise in direct-to-consumer marketing, including targeting/segmentation strategies, modeling, economic drivers, creative testing strategies and results analysis across Broad Media programs.
Tactical mastery of multiple aspects of direct marketing including media buying, planning, creative development, channel optimization, and performance management.
Strong knowledge of industry trends, competitor strategies, and the impacts those have on program growth
Deep understanding of planning and budgeting of marketing campaigns, with excellent project management skills.
Able to work collaboratively in a matrixed managed environment with exceptional influencing skills to gain support for new ideas and approaches.
Results driven and metrics oriented.
Excellent written and verbal communication skills.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development
Bonuses