AVP, Specialty & Wellness Marketing

Synchrony

Marketer accelerating growth in Specialty & Wellness markets for Synchrony. Owning client-level marketing and executing multi-channel B2B campaigns with analytics-driven insights.

Posted 6/16/2026full-timeChicago • California, Connecticut, Florida, Illinois • 🇺🇸 United StatesLead💰 $90,000 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as the marketing owner and primary point-of-contact for assigned Focus Market clients/partners
Develop quarterly/annual client marketing plans and activation roadmaps
Lead end-to-end execution of multi-channel B2B and B2B2C campaigns
Drive provider/location onboarding and engagement through marketing strategies
Use analytics and insights to optimize campaign performance
Influence work across internal partners to deliver quality work

Requirements

What you’ll need

Bachelor’s Degree or high school diploma/GED with 8+ years of relevant marketing experience
Minimum 4+ years experience developing and executing multi-channel marketing campaigns
Client-facing experience with comfort presenting plans to partner stakeholders
Demonstrated experience in B2B marketing; B2B2C experience strongly preferred
Willingness to travel up to 30%

Benefits

Comp & perks

Flexibility to work from home or the office
Opportunities for professional development
Annual bonus based on performance

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

multi-channel marketingB2B marketingB2B2C marketingcampaign executionanalyticsperformance optimization

Soft Skills

client-facingpresentation skillsinfluencingcollaboration

Certifications

Bachelor’s Degreehigh school diploma/GED