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Senior Marketing Campaign Manager
Domestic & GeneralSenior Marketing Campaign Manager responsible for planning, execution, and optimisation of marketing campaigns. Joining a team at Domestic & General focused on customer engagement and commercial impact.
About the role
Key responsibilities & impact- Lead planning and execution of multi‑channel marketing campaigns across email, in‑app, SMS, digital, and other channels.
- Translate commercial goals into campaign briefs, business requirements, and technical specifications.
- Own documentation for all campaign-related data feeds, ensuring accuracy, clarity, and version control.
- Conduct Data Feed QA, identifying root causes of data issues and coordinating resolution.
- Manage and prioritise campaign and technical requests.
- Serve as escalation support for customer‑impacting issues relating to campaigns or marketing data.
- Monitor campaign performance, identify inefficiencies, and recommend enhancements to processes, targeting, or automation.
Requirements
What you’ll need- Deep understanding of marketing data feeds, campaign orchestration tools, and customer lifecycle campaigning.
- Skilled in documenting business requirements and translating them into clear technical specifications.
- Familiarity with data QA processes, data modelling concepts, and performance troubleshooting.
- Comfortable navigating complex dependencies across Marketing, CRM/MarTech, Product, Engineering, and Data teams.
- Experience in managing high‑volume campaign pipelines with competing priorities and critical deadlines.
- Ability to work with both strategic vision and hands‑on detail, especially in diagnosing data feed or workflow inconsistencies.
Benefits
Comp & perks- tailored support and training
- clear career progression opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign orchestration toolsdata QA processesdata modelling conceptsperformance troubleshootingmulti-channel marketingemail marketingin-app marketingSMS marketingdigital marketingcampaign performance monitoring
Soft Skills
documentation skillsproblem-solvingprioritizationcommunicationcollaborationattention to detailstrategic visionhands-on approachescalation supportroot cause analysis