AVP, Specialty & Wellness Marketing – Focus Markets

Synchrony

AVP marketing owner for Specialty & Wellness focus markets at Synchrony. Driving B2B and B2B2C programs, collaborating with multiple teams to enhance engagement and growth.

Posted 6/16/2026full-timeChicago • Connecticut, Florida, Illinois • 🇺🇸 United StatesLead💰 $90,000 - $155,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

multi-channel marketingaccount-based marketingemail automationjourney mappingcampaign executionanalyticssegmentationcontent managementperformance optimizationKPI tracking

Soft Skills

client-facingpresentation skillsinfluencingcoordinationcommunicationflexibilityorganizational skillsleadershipcollaborationproblem-solving

Tools & Technologies

CRMdigital marketing toolsemail marketing platformsanalytics softwarecontent management systemssocial media platformsdirect mail systemssignage toolstraining materialscampaign management software

Industry Keywords

B2B marketingB2B2C marketingclient marketing plansmarket acquisitionlifecycle communicationspartner stakeholderscampaign plansprogram updatesQBR contentmarketing activation

About the role

Key responsibilities & impact

Serve as the marketing owner and primary point-of-contact for assigned Focus Market clients/partners
Develop quarterly/annual client marketing plans, integrated calendars, and activation roadmaps; coordinate priorities with Sales and Client leaders
Support partner operating rhythms including campaign plans, program updates, and QBR content
Lead end-to-end execution of multi-channel B2B and B2B2C campaigns
Execute targeted account-based/segment-based marketing for priority partner segments and locations
Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials
Build and optimize market acquisition and lifecycle communications including email automation and journey mapping
Create and manage content to support acquisition and engagement objectives
Use analytics, testing, and segmentation to optimize performance
Track and communicate outcomes against KPIs
Influence and coordinate work across internal partners to deliver quality work on time

Requirements

What you’ll need

Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience
Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location)
Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders
Demonstrated experience in B2B marketing; B2B2C experience strongly preferred
Willingness to travel up to 30%
Ability and flexibility to travel for business as required

Benefits

Comp & perks

flexibility to work from home near one of our Hubs or come into one of our offices
required to commute to your nearest Hub for in-person engagement activities such as regular business or team meetings, training and culture events