Growth Marketing

• Lead end-to-end execution of growth initiatives across M&A, organic expansion, and new business lines
• Own integration planning and execution for acquisitions, including alignment of operations, processes, and systems
• Translate strategic objectives into actionable workplans with clear milestones, owners, and timelines
• Ensure initiatives deliver on expected financial, operational, and strategic outcomes
• Independently manage complex, high-visibility projects from initial thesis through implementation
• Identify risks, dependencies, and operational challenges; proactively implement mitigation strategies
• Hold cross-functional teams accountable to deliverables and timelines
• Anticipate downstream challenges and define next steps without direction
• Develop leadership-ready materials and synthesize complex analyses into clear, actionable recommendations
• Partner with cross-functional leaders to drive alignment, facilitate decisions, and navigate competing priorities

Growth Integration Lead

• Establish and maintain a storage management system for education content
• Plan and coordinate the development of education products
• Develop brand identity and graphic design for educational materials
• Execute translations for education and outreach products
• Analyze educator needs and develop education strategies
• Coordinate promotion strategy for sharing expedition updates
• Plan and execute educational outreach material development
• Provide education coverage for ocean exploration events

Education/Outreach Product Development, Strategy, Programmatic Growth Support

• Shape and execute growth strategy by identifying target markets, priority audiences, and scalable growth opportunities
• Build talented teams and client portfolios by leveraging firmwide resources across markets to drive growth strategies
• Own and direct multi-practice projects, setting strategic direction and ensuring seamless execution across regions

Mid-Atlantic Growth Leader

• Own the growth strategy for Begin's digital app product lines, HOMER and codeSpark.
• Lead initiatives spanning user acquisition, activation, engagement, retention, and monetization.
• Identify growth opportunities and build scalable experimentation programs.
• Optimize performance across paid and owned channels and use data to inform strategic decisions.
• Drive creative strategy for user acquisition and oversee CRM strategy for product engagement and retention.
• Own acquisition reporting, projections, and budget pacing for goals.
• Collaborate with Product and Engineering teams to improve performance across initiatives.

Senior Manager, Growth Marketing, Mobile

• Own the strategic direction of our paid acquisition portfolio across channels such as Google, Bing, Meta, and native/prospecting platforms (Taboola, Dianomi, LiveIntent, and similar).
• Manage and develop a team of Growth Operators, providing coaching, direction, and support to maximize individual growth and team performance.
• Determine how acquisition investments are allocated across channels to maximize member growth, lifetime value, and long-term business impact.
• Develop growth strategies grounded in member behavior, subscription economics, and long-term business impact.
• Identify opportunities across channels, offers, messaging, pricing, funnel experiences, and conversion flows.
• Diagnose performance shifts and uncover the underlying drivers behind success or decline.
• Evaluate emerging channels, platforms, and acquisition opportunities and determine where we should invest next.
• Establish testing priorities and ensure resources are focused on the highest-leverage opportunities.
• Partner with engineering, data, and technical teams to shape the future of our acquisition engine.
• Identify opportunities to automate, augment, and improve marketing workflows using AI.
• Spec, evaluate, and improve AI-enabled systems that are built in partnership with engineering. These systems support channel management, creative generation, performance analysis, and campaign optimization, defining what good looks like and driving the iterations to get there.
• Stay at the forefront of AI developments in marketing and bring new ideas, tools, and approaches back to the team.
• Design and evolve the operating model that enables Growth Operators, AI agents, and automated workflows to work together effectively.
• Act as the strategic orchestrator of our growth ecosystem, ensuring human and AI resources are deployed against the highest-impact opportunities.
• Determine where human judgment creates the greatest value, where AI can operate autonomously, and how work should flow between the two.
• Own the performance and effectiveness of AI-enabled growth systems, establishing monitoring frameworks, feedback loops, and continuous improvements that drive better business outcomes.
• Establish measurement frameworks that connect channel performance to business outcomes.
• Drive rigorous experimentation across channels, creative, offers, and funnel experiences.
• Translate data into clear recommendations and actionable growth initiatives.
• Partner with our BI and data teams to improve visibility into performance and attribution.

Growth Strategy Lead

• Lead all subcontract-related tasks across the capture lifecycle
• Ensure compliance with federal acquisition regulations
• Develop competitive sourcing strategies
• Surface risks early by driving cross-functional alignment with capture, pricing, contracts, and technical teams
• Manage subcontractor engagement and sourcing strategy during capture and proposal development
• Coordinate all subcontract-related inputs for proposals
• Ensure small business and socioeconomic considerations are incorporated
• Analyze capture requirements, identify subcontracting risks, gaps, and opportunities
• Prepare and deliver subcontractor status updates, risk assessments, and pricing insights to leadership and capturing stakeholders
• Support continuous improvement across the proposal subcontracting process

Subcontracts Administrator – Growth Lead

• Lead analytical workstreams to evaluate new product concepts, including market sizing, competitive landscaping, and financial modeling.
• Help manage the new idea intake and prioritization funnel, including preparing materials for intake and ideation forums.
• Develop investment cases for new product builds and partnerships
• Conduct ROI modeling and scenario analysis to support portfolio prioritization decisions.
• Support execution of Commercial Product’s build-buy-partner strategy through structured diligence and stakeholder coordination.
• Partner with Growth Studio and Commercial product leaders to assess and advance priority innovation initiatives (e.g., AHPs, GLP-1s, emerging care models)
• Develop frameworks, dashboards, and metrics to evaluate pilots and inform scale decisions.
• Synthesize complex analyses into clear executive-ready recommendations.

Product Innovation & Growth Strategy Director

• Develop the destination vision for Offers in EASE with product partners in the space.
• Define what destination looks like, how to measure it, and how to get there from where we are today
• Ideate with product teams on what new features or changes are necessary to achieve destination.
• Design experiments to test feature effectiveness including key hypotheses, supporting metrics, power analyses for durations, and credit risk implications.
• Monitor experiments post-launch and interpret results after conclusion to advance the digital strategy
• Provide insights on digital customer behavior to quantify business impact and guide decision-making
• Manage and develop 1-2 analysts.

Manager – XP Analytics Growth, ECP

• Lead the strategy and execution of the customer referrals program to drive new account growth and adoption
• Own end-to-end program performance, including offer design, economics, budget, and ROI optimization
• Drive omni-channel marketing and continuous test-and-learn initiatives to scale and improve effectiveness
• Partner cross-functionally and lead a team to deliver insights, ensure compliance, and shape long-term strategy
• Establishes the overall direction in connection with the vision
• Leads the delivery of strategy in order to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives
• Leads team in creation of integrated marketing strategies and aligns KPIs and measurement plans to drive business results
• Serves as SME and thought leader to deliver recommendations and uses influence to build consensus and drive prioritization with senior and executive partners
• Ensures team proactively adapts to and optimizes for a changing business environment
• Leads team to create strategies that deliver outcomes across multiple customer segments and/or business lines that align to the established vision
• Directs and leads multi-functional teams and removes barriers, while establishing a relationship as a trusted advisor to business leaders to deliver desired outcomes
• Manages teams' delivery of business, risk, financial, and process commitments
• Establishes the budget and has the capability to apply policies and practices for planning and administering a budget
• Develops and ensures accountability framework is maintained and prioritizes high performing strategic relationships with both internal and external business partners to achieve results
• Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business strategies and financial industry changes

Group Marketing Manager, Referrals Growth Marketing

• Develop full-funnel channel mix strategies
• Launch campaigns to drive adoption of digital payments products
• Optimize marketing channel mix, technology, and measurement frameworks
• Design and optimize full-funnel programs using owned channels
• Partner cross-functionally to execute cross-channel campaigns
• Establish measurement attribution framework with target KPIs

Senior Manager, Growth Marketing

• Own Starlink’s consumer subscriber growth strategy and execution for Arkansas, Louisiana, Oklahoma, and Texas, fully responsible for achieving ambitious growth targets within the states
• Serve as Starlink’s local market owner, accountable for awareness, acquisition, partnerships, and performance
• Execute business development strategies to expand Starlink’s consumer presence across the region
• Identify, evaluate, and build new customer acquisition channels including with internet service providers, affiliates, utilities, retailers, installers, real estate partners, community organizations, and local governments
• Drive deal execution from opportunity identification through commercial agreements and partner launch
• Represent Starlink in external discussions with prospective commercial partners and community stakeholders
• Lead local marketing and awareness initiatives including field marketing, community events, trade shows, retail activations, and grassroots campaigns
• Build Starlink’s brand presence and visibility throughout the region
• Collect and synthesize customer and partner feedback to influence product offerings, pricing strategies, and go-to-market approaches
• Track and report on subscriber acquisition performance, partner productivity, and campaign / growth initiative ROI
• Collaborate with sales, product, marketing, operations, engineering, and finance teams to execute scalable growth programs
• Develop and execute pilots and growth experiments to identify high-performing acquisition channels

Growth Manager

• Serve as the primary subcontract strategy authority for high-visibility pursuits
• Drive early shaping with industry partners and influence bid strategy
• Ensure compliant and compelling submissions
• Mentor other team members
• Conduct early market research, supplier intelligence analysis, and competitive assessments
• Oversee all subcontract-related inputs for major proposals
• Direct negotiation strategy and lead high-visibility engagement with subcontractors
• Identify and elevate subcontracting risks, gaps, and dependencies
• Provide regular executive-level risk briefings
• Leverage advanced analytics and AI tools to evaluate supplier performance
• Prepare and deliver briefings on subcontract strategy, partner positioning, pricing insights
• Drive continuous improvement efforts across the Growth organization
• Mentor junior team members
• Ensure complete, timely, and accurate documentation

Senior Subcontracts Growth Lead

• We are seeking a dynamic and highly connected Business Development Executive with deep experience in the healthcare industry and a proven ability to identify opportunities, build strategic relationships, support solutioning, and close large and complex deals.
• This role is critical to expanding our footprint within our most important healthcare accounts by leveraging market insights, program knowledge, and established networks to position our firm for success on major healthcare projects.
• Opportunity Identification: Understand market demands, priorities, and vendor management organizations and related contracting vehicles
• Proactively identify, originate, and qualify opportunities
• Build and grow high pipeline opportunities and successfully close new business
• Proactively manage and progress pipeline opportunities to close
• Understand sales lifecycles from Advisory and Implementation to Technology enabled solutions and managed services
• Relationship Development: Cultivate and maintain strong relationships with key buyers and decision-makers in priority markets
• Leverage and create partnerships with industry leaders, third party referral sources, and ecosystem partners to accelerate solutioning and improve positioning in the market.
• Solution Development & Positioning: Collaborate with internal solutions teams to shape informed, differentiated offerings that address client needs. Drive position-to-win activities, including competitive analysis, client engagement strategies, price to win approach, procurement capture, and teaming approaches.
• Market Intelligence & Strategy: Monitor trends, budget priorities, and acquisition strategies within the healthcare industry to inform business development planning. Understand healthcare market demand and key client priorities in order to position the firm to win large, complex deals that pull through technology and managed services offerings in addition to advisory services. Provide actionable insights to leadership and delivery teams to enable alignment with client objectives.
• Lifecycle Engagement: Maintain client relationships throughout the sales and delivery lifecycle to ensure satisfaction and identify follow-on opportunities. Serve as a trusted advisor to key healthcare stakeholders, reinforcing our reputation as a mission-focused partner.

Health Account Growth Leader

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
• Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
• Foster a culture of testing, learning, and continuous improvement across campaigns
• Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
• Lead, coach, and develop a team across paid media, email, events, and digital marketing
• Create a high-accountability, high-support environment with clear expectations and strong execution
• Oversee content strategy, website performance, SEO, and emerging AI search visibility
• Own the event marketing strategy for webinars, conferences, summits, and field events
• Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
• Measure event impact across registrations, attendance, pipeline, and revenue
• Lead paid media strategy across search, social, and other digital channels
• Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
• Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact

Director of Growth Marketing

• Own and drive lifecycle contribution to returning student bookings and retention growth.
• Develop and execute lifecycle strategies across various customer interactions.
• Partner with Product to understand customer behavior and improve experiences.
• Collaborate with Product and Marketing for effective bundles and offers.
• Identify creative ways to increase repeat purchases across offerings.
• Build and scale lifecycle programs using automation and AI.
• Analyze performance, test new strategies, and optimize for growth.

Director, Lifecycle Growth & Retention

• Provide operational leadership across business development, capture, proposal, innovation, and partnership functions
• Support identification, prioritization, and shaping of strategic opportunities
• Align innovation initiatives with growth priorities and customer needs
• Coordinate strategic partnerships and joint ventures
• Ensure growth activities align with executive priorities
• Strengthen collaboration between Growth, Delivery, Technology, and Executive teams
• This position may perform other duties as assigned.

Growth Portfolio Executive

• Drive the progression of Defence pipeline within defined global clients, campaigns, or market segments
• Work with regional Defence teams and KAMs to shape cross‑regional opportunities aligned with global Defence growth priorities
• Play a key role in selected major pursuits or campaigns, including opportunity qualification, shaping, and progression through governance
• Support senior engagement by developing client insight, mapping stakeholder landscapes, and contributing to relationship strategies
• Contribute to the development and execution of global and regional Defence growth strategies
• Support the delivery of selected global Key Account Plans, with a focus on unlocking international opportunities and cross‑regional collaboration
• Support regional teams in the pursuit of major and strategic Defence bids, including:
• Development of differentiated value propositions and win themes
• Competitive and market positioning
• Coordination of inputs across regions, practices, and functions
• Support to teaming, partner selection, and engagement strategies
• Deliver structured analysis and insight on Defence clients, competitors, partners, market trends, and upcoming opportunities
• Build strong working relationships across Defence, regional growth teams, sectors, practices, marketing, and the wider growth community
• Track pipeline, pursuits, and performance against agreed KPIs, escalating risks and opportunities to senior Defence growth leadership as required

Growth Manager – Global Defense

• Attending weekly group meetings and individual meetings
• Fulfilling trainings in a timely manner
• Completing tasks assigned to your role
• Contributing to group projects
• Engaging the military spouse community
• Commitment to growth professionally
• Attending workshops

VGS Growth Program – MilSpouse

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

Senior Manager, Enablement and Growth Support

• Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth
• Scale SMB trial starts and improve trial-to-paid conversion performance
• Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion
• Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats
• Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows
• Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities
• Use data and insights to drive optimization, prioritization, and investment decisions
• Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently
• Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes
• Help build a more agile, experimentation-driven growth culture

Growth Marketing jobs in Virginia

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