Senior Manager, Growth Marketing

Capital One

Senior Manager, Growth Marketing at Capital One developing strategies for digital payments adoption and optimizing marketing channels. Collaborating cross-functionally on campaign execution and measurement frameworks.

Posted 6/18/2026full-timeNew York City • New York, Virginia • 🇺🇸 United StatesSenior💰 $177,700 - $221,200 per yearWebsite

About the role

Key responsibilities & impact

Develop full-funnel channel mix strategies
Launch campaigns to drive adoption of digital payments products
Optimize marketing channel mix, technology, and measurement frameworks
Design and optimize full-funnel programs using owned channels
Partner cross-functionally to execute cross-channel campaigns
Establish measurement attribution framework with target KPIs

Requirements

What you’ll need

Bachelor’s degree or Military Experience
At least 8 years experience in marketing or business and consulting strategy and integrated marketing campaign execution
At least 3 years experience working across owned and paid marketing channels and delivering direct response and engagement campaigns
At least 3 years of experience overseeing a complex body of results that either includes direct people management, or oversight and ownership of other people’s results.
Growth Marketing experience at a tech company, ideally marketing B2C or B2B2C products
Excellent written and verbal communication skills
Highly collaborative working style

Benefits

Comp & perks

Comprehensive health benefits
Competitive salary
Performance-based incentive compensation
Bonuses
Long term incentives (LTI)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital paymentsmarketing channel mixmeasurement frameworksfull-funnel programscross-channel campaignsmeasurement attributionKPI establishmentdirect response campaignsengagement campaignsgrowth marketing

Soft Skills

collaborative working stylewritten communicationverbal communicationpeople managementstrategic thinkingcross-functional partnershipcampaign executionresults oversightconsulting strategyintegrated marketing

Certifications

Bachelor's degreeMilitary Experience