Group Marketing Manager, Referrals Growth Marketing

PNC

Group Marketing Manager at PNC responsible for building customer referral programs to drive growth. Collaborates with cross-functional teams and leads strategy execution for enhanced customer experience.

Posted 6/18/2026full-timePittsburgh • North Carolina, Pennsylvania, Texas, Virginia • 🇺🇸 United StatesSeniorLead💰 $123,200 - $274,560 per yearWebsite

About the role

Key responsibilities & impact

Lead the strategy and execution of the customer referrals program to drive new account growth and adoption
Own end-to-end program performance, including offer design, economics, budget, and ROI optimization
Drive omni-channel marketing and continuous test-and-learn initiatives to scale and improve effectiveness
Partner cross-functionally and lead a team to deliver insights, ensure compliance, and shape long-term strategy
Establishes the overall direction in connection with the vision
Leads the delivery of strategy in order to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives
Leads team in creation of integrated marketing strategies and aligns KPIs and measurement plans to drive business results
Serves as SME and thought leader to deliver recommendations and uses influence to build consensus and drive prioritization with senior and executive partners
Ensures team proactively adapts to and optimizes for a changing business environment
Leads team to create strategies that deliver outcomes across multiple customer segments and/or business lines that align to the established vision
Directs and leads multi-functional teams and removes barriers, while establishing a relationship as a trusted advisor to business leaders to deliver desired outcomes
Manages teams' delivery of business, risk, financial, and process commitments
Establishes the budget and has the capability to apply policies and practices for planning and administering a budget
Develops and ensures accountability framework is maintained and prioritizes high performing strategic relationships with both internal and external business partners to achieve results
Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business strategies and financial industry changes

Requirements

What you’ll need

Preferred Skills: Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation
Business Acumen, Business Data Analysis, Collaborating, Continuous Transformation, Decision Making and Critical Thinking, Effectiveness Measurement, Influencing, Innovation, Marketing Strategy and Positioning, Problem Solving
Roles at this level typically require a university / college degree
Higher level education such as a Masters degree, PhD, or certifications is desirable
Industry-relevant experience is typically 8+ years
At least 5 years of prior management experience is typically required
Proven leadership experience with a moderate to large scope of responsibility is required
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered

Benefits

Comp & perks

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

AdvertisingContent MarketingDigital MarketingMarketing ProgramsMarketing StrategiesEffectiveness MeasurementBusiness Data AnalysisNegotiationCustomer SolutionsMarketing Strategy and Positioning

Soft Skills

Business AcumenCollaboratingContinuous TransformationDecision MakingCritical ThinkingInfluencingInnovationProblem SolvingLeadershipCoaching

Certifications

University/College DegreeMasters DegreePhDJob Specific Certification