Chief Marketing Officer

• Lead the development and execution of brand strategies across the Residential portfolio to strengthen market position, customer preference, and brand equity.
• Establish and maintain brand standards, governance, messaging frameworks, and visual identity guidelines.
• Monitor brand health, awareness, consideration, and customer perception through research and performance metrics.
• Partner with business unit leaders to align brand positioning with growth objectives and market opportunities.
• Drive integrated brand campaigns that support both corporate and business unit priorities.
• Ensure consistent brand experiences across digital, retail, channel partner, trade, and customer touchpoints.
• Represent Residential brands within industry organizations, partnerships, sponsorships, and strategic marketing initiatives.
• Develop and execute integrated demand generation strategies that increase awareness, engagement, qualified leads, and revenue opportunities.
• Lead planning and execution of multi-channel campaigns across paid, owned, earned, and shared media.
• Manage agency partners and marketing investments to maximize effectiveness and return on investment.
• Establish performance benchmarks and optimize campaigns based on business outcomes and customer insights.
• Collaborate with Channel Marketing and Customer Marketing teams to ensure alignment between demand generation and customer activation efforts.
• Develop content strategies that support brand awareness, thought leadership, customer education, and demand generation objectives.
• Oversee the creation and distribution of high-quality content including websites, articles, videos, social media, case studies, webinars, sales materials, and customer communications.
• Lead, coach, and develop a high-performing team of marketing professionals.
• Manage budgets, agency relationships, and marketing investments to maximize business impact.

Senior Director, Marketing – Brand & Demand Generation

• Own product marketing for the Athena Connect interoperability suite
• Craft a cohesive and differentiated message to support articulation of athenahealth’s interoperability and integration capabilities
• Curate partner ecosystem positioning and value messaging
• Lead high impact product and partnership launches
• Oversee the launch of new products and partnerships, from messaging and positioning through commercial enablement
• Guide matrixed teams supporting launch efforts with clear communication and strategic leadership
• Work with internal competitive intelligence teams to inform analysis of competitors' interoperability products
• Equip commercial teams with the necessary knowledge, content, and tools to effectively communicate product value
• Act as a liaison between product, marketing, sales, service delivery, and the Partner Marketing team.

Product Marketing Director – Platform and Partner Ecosystem

• Own the strategy and the operating model
• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.
• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.
• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
• Lead from the front; set direction while staying connected to execution.

VP – Head of Marketing

• Shape portfolio growth strategy and influence business unit priorities through market insights, customer understanding, competitive intelligence, and commercial analytics.
• Lead upstream and downstream marketing teams to drive portfolio adoption, market expansion, customer value realization, and revenue growth across Connected Care offerings.
• Build and modernize marketing capabilities, including customer adoption programs, digital and AI-enabled marketing approaches, commercial analytics, and scalable demand generation processes.
• Ensure alignment between product strategy and commercial execution through effective positioning, go-to-market strategies, and cross-functional leadership.
• Develop and lead a high-performing marketing organization while managing marketing investment to maximize business impact and ROI.
• Establish metrics and analytics that connect marketing investments to customer adoption, pipeline creation, revenue growth, and marketing ROI.
• Drive continuous improvement of marketing operations, customer journey management, demand generation, and portfolio performance measurement.

Director of Marketing, Connected Care Group

• Develop RCM portfolio positioning and messaging
• Build and manage the content development engine
• Build sales enablement and proof systems
• Provide product marketing support for demand generation and ABM
• Drive portfolio growth and customer expansion messaging
• Lead market, customer, competitive, and performance insight

Senior Director, Product Marketing – RCM

• Drive Marketing Execution by leading the day-to-day execution of the marketing organization.
• Partner closely with Product, IT, Compliance, Sales, Operations, Communications, and Executive Leadership to ensure seamless execution of enterprise marketing initiatives.
• Own Marketing Operations by managing department workflows and resource allocation.
• Champion AI and Innovation to support the adoption of AI tools and emerging marketing technologies.

Director of Marketing

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
• Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
• Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes.
• Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

Senior Director, Product Marketing

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Own the vision, strategy, and execution of the company’s enterprise brand campaign, ensuring it delivers against reputational, commercial, and customer objectives
• Define enterprise-level campaign priorities and narratives tied to corporate strategy
• Act as a trusted partner to the C-level business leaders and executives on high-profile campaigns and brand initiatives
• Lead alignment forums that bring together marketing, communications, and business leadership
• Provide clear, concise recommendations to executive stakeholders on campaign performance and opportunities
• Design and lead a centralized agency team across creative, media, and integrated partners
• Connect partners across major agency relationships, ensuring strategic alignment, integration, and brand leadership
• Drive innovation and elevate creative quality and brand expression
• Develop and enforce standards for campaign strategy, creative development, channel mix, and measurement
• Build processes that enhance cross-functional coordination (e.g., marketing, communications, digital, product)
• Establish centralized reporting and KPIs to measure campaign performance and inform future strategy
• Oversee end-to-end campaign orchestration across channels, and ensure campaigns are audience-centric, data-informed, and support best practices
• Ensure all enterprise campaigns reinforce a distinct, consistent, and differentiated brand
• Partner with brand, communications, and design leadership to continuously evolve brand expression
• Champion bold, high-quality storytelling that enhances reputation and trust

Head of Enterprise Brand Marketing – Integration

• Lead operational execution across all Owned & Operated pay-for-performance marketing programs
• Translate executive priorities into scalable operational plans and measurable business outcomes
• Establish operational processes that improve efficiency, scalability, and execution consistency
• Drive cross-functional accountability to ensure initiatives are executed successfully
• Identify operational bottlenecks and implement improvements to support continued business growth
• Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
• Ensure programs launch accurately, efficiently, and on schedule
• Drive operational excellence across all lead generation initiatives
• Own the operational reporting framework supporting executive decision making
• Establish KPIs, dashboards, forecasting, and operational performance reporting

Senior Director, Performance Marketing Operations – O&O Lead Generation

• Own the annual customer marketing growth agenda across all Dx customer segments—setting strategy, defining success metrics, and ensuring marketing investments drive measurable audience expansion, adoption, and brand preference across primary care, specialty providers oncology, women’s health, patients, and other high-priority audiences.
• Lead the development and ongoing refinement of a segment-first customer marketing framework.
• Build and maintain deep, AI-enhanced customer personas for each segment.
• Define the end-to-end customer marketing strategy for each Dx segment, aligned to enterprise priorities, commercial needs, and market opportunities.
• Serve as the enterprise voice for customer segment strategy—influencing investment priorities, go-to-market decisions, and long-term growth planning across the diagnostics business.
• Partner with customer segment leaders, portfolio leads, and sales to translate Labcorp’s diagnostics positioning into targeted go-to-market campaigns and messaging tailored to each audience.
• Lead content strategy for the Dx customer marketing function—defining content pillars, editorial direction, and a content roadmap that builds clinical credibility, drives engagement, and supports customers at every stage of their journey.
• Drive consistent, differentiated messaging across all campaigns, channels, and customer touchpoints.
• Champion the use of AI and advanced marketing technology to accelerate every dimension of customer marketing.
• Build a culture of data fluency and AI experimentation across the customer marketing team—setting high expectations for insight-driven decision-making at every level.
• Lead, mentor, and develop a high-performing team of Customer Marketers responsible for executing segment-specific strategies.

Executive Director, Diagnostics Customer Marketing

• Define and execute the company’s growth strategy, aligned with business objectives and market opportunities
• Drive new business development, focusing on high-value enterprise clients
• Own and lead the end-to-end revenue lifecycle, including pipeline generation, deal strategy, negotiation, and closure
• Build and maintain executive-level relationships with private equity firms and portfolio companies
• Identify and develop new markets, strategic partnerships, and service lines to expand revenue streams
• Collaborate cross-functionally (technology, finance, HR, operations) to deliver tailored solutions
• Establish and track revenue targets, KPIs, and forecasting accuracy
• Analyze market trends, competitive landscape, and client needs to inform growth initiatives
• Act as a hands-on deal maker, directly contributing to pipeline creation and closure

Chief Growth Officer – CGO

• Manage the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels
• Develop value proposition for key segments and sub-segments
• Work with market research to identify audience insights and mindset
• Understand personas and decision makers and develop journey maps
• Work with sales leadership to identify marketing opportunities at each stage of the sales funnel
• Develop data-driven acquisition and retention campaigns, ensuring focus on measurement/ROI
• Develop content strategy and produce thought leadership for target segments and sub-segments
• Produce quarterly newsletters targeting strategic audiences
• Develop prospect experience on PNC.com and maintain content updates for LOB
• Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media
• Lead agency management and coordination
• Establishes the budget and has the capability to apply policies and practices for planning and administering a budget.

Head of Marketing – Asset Management Group

• Own product positioning, value propositions, and core messaging across all mortgage products and programs.
• Translate complex product details into simple, actionable messaging for borrowers, loan officers, brokers, account executives, and B2B partners.
• Partner closely with Direct to Consumer, Retail/JV and Wholesale Marketing Directors to support channel-specific sales enablement, marketing campaigns and initiatives.
• Identify and pilot new and creative ways to distribute product messaging, including: Physical collateral, Short-form and long-form video, SMS and mobile-friendly formats, Event, roadshow, and in-person materials.
• Execute go-to-market plans for product launches and enhancements, ensuring channel readiness and clarity.
• Manage timelines, approvals, and coordination across Product, Legal, Compliance, Creative, and Channel Marketing.
• Establish practical workflows, templates, and standards to improve speed, clarity, and consistency.
• Serve as the primary marketing point of contact for product-related requests and launches.
• Present to channel leaders, executive management with status updates on product launches, relevant campaign performance, content usage, conversion, portfolio and/or market opportunities, and other related metrics.
• Operate with a strong bias toward action and problem-solving in a fast-paced environment.

Director of Product Marketing

• Developing and executing strategic sales and marketing initiatives to drive revenue growth and enhance brand visibility
• Collaborating with external channels to create and implement effective channel strategies that optimize distribution and customer experience
• Managing relationships with channel partners to enhance performance and capture new business opportunities
• Utilizing analytical thinking and market research to identify gaps and convert opportunities into success for the Firm
• Promoting technological advances and innovative solutions to foster environments where people and technology thrive together
• Leading the direction of client engagements and mentoring future leaders to cultivate potential within the organization
• Balancing long-term and short-term strategic choices to drive change and address system-level enablers
• Adhering to professional and technical standards, including the Firm's code of conduct and independence requirements

Alliance Marketing Director – Salesforce

• Own marketing strategy and execution across our multi-product portfolio
• Assess and build the team: Set the standard, stand up a marketing org that performs
• Make the pipeline legible: lead scoring, attribution, and source-level CAC, so SQLs and conversion are visible on demand
• Grow inbound and convert more of it, and own the budget with a clear return on every channel
• Unify the brand into one platform story: one company, many products, one category
• Build the movement: turn our category direction into the community, content, and events the market follows

Vice President, Marketing

• Own and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation — paid media, email, events, content, partner channels, SEO/AEO — with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget.
• Bring strategic marketing leadership to the team: You'll help define Tapcart's marketing strategy at the category level — refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa).
• Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You build things that work while you sleep.
• Use AI to 10x our output: You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output — from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it.
• Cross-functional collaboration and leadership: You’ll driving alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. You're a player-coach who makes the people around them better.
• Connect brand to pipeline: You'll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline. You'll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.

Director of Marketing – Demand Gen

• Develop and refine the go-to-market strategy for our investigative background screening solutions.
• Define and implement customer segmentation, positioning, and messaging.
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
• Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach.
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives.
• Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue.
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
• Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).
• Implement lead generation strategies that convert visitors into paying customers.
• Manage email marketing, automation workflows, and audience segmentation.
• Optimize website UX, conversion funnels, and content strategy for higher engagement.
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly.
• Serve as the brand ambassador, ensuring consistent messaging across all platforms.
• Write, edit, and oversee press releases, blog posts, and thought leadership content.
• Secure media coverage and industry recognition through PR outreach.
• Identify networking and sponsorship opportunities for company exposure.
• Transition from working with agencies to building an internal high-performing marketing team.
• Hire, mentor, and manage content creators, designers, and digital marketers.
• Foster a data-driven, results-oriented marketing culture.
• Collaborate with sales, product, and executive teams to align marketing with business goals.
• Maintain accountability for marketing team performance and growth KPIs.

Marketing Director

• Build and execute integrated growth marketing strategies across paid media, email and lifecycle marketing, content marketing, SEO, website optimization, and marketing automation to drive qualified leads, pipeline growth, customer acquisition, and revenue performance.
• Develop and execute partner-led acquisition strategies in collaboration with Sales and Channel leadership, delivering qualified opportunities to partners while supporting customer retention, expansion, and upsell initiatives through Customer Success.
• Oversee marketing technology platforms, lead routing, campaign execution, attribution, and performance measurement. Define, monitor, and report on full-funnel KPIs while partnering closely with CRM, Revenue Operations, and Data Analytics teams to optimize marketing effectiveness.
• Lead public relations, media outreach, analyst relations, thought leadership, and corporate communications initiatives that strengthen Sangoma's market presence, brand awareness, and industry credibility. Partner closely with the Design team to ensure consistent messaging and brand execution.
• Lead strategy, planning, execution, and measurement for corporate events, partner conferences, trade shows, webinars, customer events, and sponsored industry programs. Manage event budgets, vendors, logistics, and cross-functional coordination to ensure successful outcomes.
• Build strong partnerships across Sales, Customer Success, Product Management, Engineering, Design, Revenue Operations, and Executive Leadership to align go-to-market strategies and maximize business impact.
• Mentor, coach, and develop a high-performing marketing team. Manage external agencies and vendors while fostering a culture of innovation, experimentation, accountability, agility, and continuous improvement.

Chief Marketing Officer jobs in North Carolina

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Senior Director, Marketing – Brand & Demand Generation

Product Marketing Director – Platform and Partner Ecosystem

VP – Head of Marketing

Director of Marketing, Connected Care Group

Senior Director, Product Marketing – RCM

Director of Marketing

Senior Director, Product Marketing

Senior Director of Marketing

Senior Director – Marketing

Head of Enterprise Brand Marketing – Integration

Senior Director, Performance Marketing Operations – O&O Lead Generation

Executive Director, Diagnostics Customer Marketing

Chief Growth Officer – CGO

Head of Marketing – Asset Management Group

Director of Product Marketing

Alliance Marketing Director – Salesforce

Vice President, Marketing

Director of Marketing – Demand Gen

Marketing Director

Marketing Director