Vice President, Marketing

Better Impact Inc.

Leading marketing strategy as a VP for Better Impact, a fast-growing volunteer management SaaS platform. Driving team performance and building brand awareness in a B2B environment.

Posted 6/24/2026full-timeRemote • North Carolina • 🇺🇸 United StatesLeadWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B marketingdemand generationlead scoringattributioncustomer acquisition cost (CAC)conversion optimizationpipeline managementteam buildingmarketing strategyexecution

Soft Skills

leadershipcoachingdecision makingteam performance managementbrand instinctscategory instinctscommunicationcommunity buildingevent planningcontent creation

Tools & Technologies

HubSpot

Industry Keywords

SaaSB2Bhigh-volume environmentfast-scalingmarketing organizationinbound marketingSQLsmulti-product portfoliobrand unificationcategory direction

About the role

Key responsibilities & impact

Own marketing strategy and execution across our multi-product portfolio
Assess and build the team: Set the standard, stand up a marketing org that performs
Make the pipeline legible: lead scoring, attribution, and source-level CAC, so SQLs and conversion are visible on demand
Grow inbound and convert more of it, and own the budget with a clear return on every channel
Unify the brand into one platform story: one company, many products, one category
Build the movement: turn our category direction into the community, content, and events the market follows

Requirements

What you’ll need

A track record leading B2B SaaS marketing, including turning an inherited, mixed team into a high-performing one
Both sides of the house: real brand and category instincts, plus command of demand gen (SQLs, conversion, CAC)
Fluent in HubSpot and comfortable pulling the funnel report yourself
You've coached people up and made the hard call when someone wasn't right for the seat
Experience in a fast-scaling, high-volume B2B SaaS environment

Benefits

Comp & perks

Medical, dental & vision insurance (after 90 days)
401(k) (after 90 days)
Unlimited vacation + 9 paid holidays
Paid parental leave
Competitive comp package