Better Impact Inc.

Chief Marketing Officer

• Own marketing strategy and execution across our multi-product portfolio
• Assess and build the team: Set the standard, stand up a marketing org that performs
• Make the pipeline legible: lead scoring, attribution, and source-level CAC, so SQLs and conversion are visible on demand
• Grow inbound and convert more of it, and own the budget with a clear return on every channel
• Unify the brand into one platform story: one company, many products, one category
• Build the movement: turn our category direction into the community, content, and events the market follows

Vice President, Marketing