Marketing Director

KENTECH

Marketing Director overseeing product launch and team building at KENTECH Consulting Inc. Focused on revenue growth through strategic marketing initiatives and digital transformation.

Posted 6/20/2026full-timeRemote • Alabama, Alaska, Arizona, California, Colorado, Connecticut, Florida, Hawaii, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming • 🇺🇸 United StatesLead💰 $60,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and refine the go-to-market strategy for our investigative background screening solutions.
Define and implement customer segmentation, positioning, and messaging.
Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach.
Work directly with the Founder and executive leadership to drive revenue and growth initiatives.
Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue.
Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).
Implement lead generation strategies that convert visitors into paying customers.
Manage email marketing, automation workflows, and audience segmentation.
Optimize website UX, conversion funnels, and content strategy for higher engagement.
Conduct A/B testing, analyze performance data, and adjust strategies accordingly.
Serve as the brand ambassador, ensuring consistent messaging across all platforms.
Write, edit, and oversee press releases, blog posts, and thought leadership content.
Secure media coverage and industry recognition through PR outreach.
Identify networking and sponsorship opportunities for company exposure.
Transition from working with agencies to building an internal high-performing marketing team.
Hire, mentor, and manage content creators, designers, and digital marketers.
Foster a data-driven, results-oriented marketing culture.
Collaborate with sales, product, and executive teams to align marketing with business goals.
Maintain accountability for marketing team performance and growth KPIs.

Requirements

What you’ll need

5+ years of marketing leadership experience, with a focus on HubSpot inbound marketing & automation.
Proven track record in scaling brands, driving revenue growth, and executing data-driven strategies.
Expertise in B2B/B2C marketing, ideally in technology, HR, SaaS, or investigative industries.
Strong background in SEO, content marketing, digital advertising, and lead generation.
Experience with Google Analytics, paid ad management, and marketing automation tools.
Hands-on experience with A/B testing, conversion rate optimization, and UX improvements.
Strong leadership skills with the ability to manage and grow a team.
Exceptional writing, editing, and communication skills.
BA/BS in Marketing, Business, or a related field (or equivalent experience).

Benefits

Comp & perks

401(k)
Dental insurance
Health insurance
Opportunity for advancement
Paid time off
Vision insurance

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

inbound marketingcustomer segmentationkey performance metricsSEOcontent marketingpaid advertisinglead generationA/B testingconversion rate optimizationUX improvements

Soft Skills

leadershipcommunicationteam managementdata-driven decision makingcollaborationmentoringwritingeditingresults-orientedbrand ambassadorship

Certifications

BA/BS in MarketingBA/BS in Business