KENTECH

Chief Marketing Officer

• Develop and refine the go-to-market strategy for our investigative background screening solutions.
• Define and implement customer segmentation, positioning, and messaging.
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
• Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach.
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives.
• Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue.
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
• Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).
• Implement lead generation strategies that convert visitors into paying customers.
• Manage email marketing, automation workflows, and audience segmentation.
• Optimize website UX, conversion funnels, and content strategy for higher engagement.
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly.
• Serve as the brand ambassador, ensuring consistent messaging across all platforms.
• Write, edit, and oversee press releases, blog posts, and thought leadership content.
• Secure media coverage and industry recognition through PR outreach.
• Identify networking and sponsorship opportunities for company exposure.
• Transition from working with agencies to building an internal high-performing marketing team.
• Hire, mentor, and manage content creators, designers, and digital marketers.
• Foster a data-driven, results-oriented marketing culture.
• Collaborate with sales, product, and executive teams to align marketing with business goals.
• Maintain accountability for marketing team performance and growth KPIs.

Marketing Director

Growth Marketing

• Build and execute the growth strategy for eKnowID
• Test campaigns, build funnels, measure results, and turn marketing activity into qualified pipeline and revenue
• Own growth execution across customer reactivation, outbound prospecting, paid campaigns, lead nurturing, and conversion tracking
• Generate qualified opportunities and convert interest into revenue
• Build repeatable growth systems
• Launch a win-back campaign to reactivate inactive eKnowID customers
• Build and test outbound campaigns for target small business verticals
• Manage segmentation, workflows, reporting, and lead nurturing using HubSpot
• Launch paid campaigns on platforms such as Google, Meta, and LinkedIn
• Track campaign performance weekly and recommend adjustments

Fractional Growth Lead

• You will be the growth architect for eKnowID — building, testing, and scaling the systems that turn curious small business owners into paying, loyal customers.
• If you need a fully built marketing machine to tweak, this is not your role.
• You will work directly with the Founder/CEO on a contract basis as a growth leader.
• You’ll direct and collaborate with an existing team that includes a Social Media Content Assistant, copywriters, and video editors.
• Your job is to be the strategic growth operator; the team executes alongside you.
• Your first 90 days are focused on three things: activate the win-back campaign, build the outbound pipeline, and launch paid social.

Marketing Director

Fractional Growth Lead

Head of Growth Marketing